Google+ Places Ranking Factor
I've read a few articles from a handful of different authors on ranking factors for Google+ Places but I'm extremely confused on ranking for certain keywords and not ranking for others. Does Google's algorithm and organic search ranking factors play a part in whether or not you're in the A position compared to the B? And whether or not you show up for one keyword and not for another? Or is this really dependent on the keywords you choose for categories in the business listing?