Auto responder sequence

by kb24
16 replies
Is it better to send them relevant content to the product you are tring to promote?

For instance if it was a MMO product I could send them tips ect and then on like the 7 day send them the product.

Im on a few lists and I notice that I won't hear from them for weeks and they just hit me with a promotion..I would think thats only because they built trust in the beginning..

Any tips suggestions?
#auto #responder #sequence
  • Profile picture of the author Robert H Cwik
    You can start promoting from day one in fact. It's not the problem of what, but the question of "how".

    Of course, ideally, your follow up should be somehow related to the final offer as it should pre-sell your subscribers gently towards the product. On the other hand, there is one feature that so many e-mail marketers overlook - the P.S. In my opinion it is one of the most powerful spots in your e-mail message. Done right works wonders, especially if you mix free and paid offers there (alternate e-mails, 2 free - 1 paid, 1 free - 2 paid, any proportion, one in each e-mail), but you don't disclose whether it is free or paid. After finding a free offer or two in your P.S., your subscribers will click those links in each e-mail they get.
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  • My follow-ups start at the beginning. So I provide information and products that one would need when starting out, then as they become more advanced I offer more advanced strategies and products.
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  • Profile picture of the author Raydal
    You may find this recent thread helpful:

    http://www.warriorforum.com/main-int...ales-page.html

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Alexa Smith
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    Originally Posted by kb24 View Post

    Im on a few lists and I notice that I won't hear from them for weeks and they just hit me with a promotion..I would think thats only because they built trust in the beginning.
    Maybe you're right.

    Or maybe that's a very charitable interpretation and the reality is that they have no idea what they're doing?

    Call me uncharitable, but "not hearing from them for weeks and then being hit with a promotion" sounds about as misguided and ill-advised as you can get, to me, to be honest. It makes me wonder what those "marketers" built lists for, in the first place.

    Originally Posted by kb24 View Post

    Is it better to send them relevant content to the product you are tring to promote?
    For me, it's better always to send them content relevant to the niche in which I'm trying to promote the products.

    That's what they want and expect.

    That's what they opted in knowing they were going to get.

    There's a process of continuity from what they originally saw elsewhere which attracted them to my site in the first place, that runs through what they saw on my site when they arrived there, and especially through what I sent them as the incentive for opting in (that item should be the biggest expectation-setting continuity-link - if it isn't, you can end up with an unresponsive list), to the emails I'm sending out in the autoresponder series. They get exactly what they've been promised, exactly when and in the order they've been promised it. That maintains high open-rates, interest-rates and attention-rates. Without that, you don't have very much. It's easy to fulfil (or even exceed) people's expectations when you're the person who sets those expectations in the first place.

    Originally Posted by kb24 View Post

    Any tips suggestions?
    See if this thread helps? http://www.warriorforum.com/main-int...ml#post6123982
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  • Profile picture of the author kb24
    I have another question....

    the free gift that you are giving away.. my sales funnel the product that I want to sell should be related to the free gift that I gave away? I would like to start them off as a beginner and as they get more advanced sell them more advanced products video marketing.. seo.. website flipping ect.. would like to hear your suggestions..
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  • Profile picture of the author paul nicholls
    It makes sense to only give information out to your list which is related to the free offer you gave them that they signed up to get and also your paid product which your promoting within your follow ups

    If you start to go too far off topic your open rates will start to plummet

    If you build a list around making money with affiliate sites then you don`t really want to start talking about how to build a list

    I keep everything on topic but at the same time there are still tonnes of related things that you can talk about so you should not ever have any problems thinking of new content

    Paul
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    • Profile picture of the author kb24
      Originally Posted by paul nicholls View Post

      It makes sense to only give information out to your list which is related to the free offer you gave them that they signed up to get and also your paid product which your promoting within your follow ups

      If you start to go too far off topic your open rates will start to plummet

      If you build a list around making money with affiliate sites then you don`t really want to start talking about how to build a list

      I keep everything on topic but at the same time there are still tonnes of related things that you can talk about so you should not ever have any problems thinking of new content

      Paul
      Hey Paul or whoever else that can answer

      The thing is I give away a free e-book or whatever just to get them on my list. How would I send them a variety of products? I just don't want to sell them one product or just products related to what I gave away for free.
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  • Profile picture of the author Lewey Lu
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    • Profile picture of the author JohnMcCabe
      Originally Posted by Robert H Cwik View Post

      You can start promoting from day one in fact. It's not the problem of what, but the question of "how".

      Of course, ideally, your follow up should be somehow related to the final offer as it should pre-sell your subscribers gently towards the product. On the other hand, there is one feature that so many e-mail marketers overlook - the P.S. In my opinion it is one of the most powerful spots in your e-mail message. Done right works wonders, especially if you mix free and paid offers there (alternate e-mails, 2 free - 1 paid, 1 free - 2 paid, any proportion, one in each e-mail), but you don't disclose whether it is free or paid. After finding a free offer or two in your P.S., your subscribers will click those links in each e-mail they get.
      Combine this with Alexa's comments on maintaining continuity.

      One thing I've noticed a lot of beginners do, which I feel may be adding to the feeling that a marketer may be in it just for the money.

      Take the MMO example, since it was mentioned. Say you want to promote a six month SEO course. Which sequence do you think might be more effective?

      Sequence A:
      1. Introduction
      2. Tips on how to set up a Facebook page
      3. Free download on setting up a WP blog
      4. Free webinar/PDF on copywriting
      5. Op/Ed piece on spam
      6. SEO course offer

      Sequence B:
      1. Introduction
      2. Intro to free traffic sources
      3. Overview of how search ranking works
      4. Link to tutorial video on Google keyword tool
      5. Intro to SEO
      6. Op/Ed piece on SEO ethics
      7. SEO course offer

      The first sequence may be related to MMO, but it's all over the place. The second is one possible, logical sequence leading to a tightly related offer which extends the process started in the sequence.
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      • Profile picture of the author kb24
        Originally Posted by JohnMcCabe View Post

        Combine this with Alexa's comments on maintaining continuity.

        One thing I've noticed a lot of beginners do, which I feel may be adding to the feeling that a marketer may be in it just for the money.

        Take the MMO example, since it was mentioned. Say you want to promote a six month SEO course. Which sequence do you think might be more effective?

        Sequence A:
        1. Introduction
        2. Tips on how to set up a Facebook page
        3. Free download on setting up a WP blog
        4. Free webinar/PDF on copywriting
        5. Op/Ed piece on spam
        6. SEO course offer

        Sequence B:
        1. Introduction
        2. Intro to free traffic sources
        3. Overview of how search ranking works
        4. Link to tutorial video on Google keyword tool
        5. Intro to SEO
        6. Op/Ed piece on SEO ethics
        7. SEO course offer
        The first sequence may be related to MMO, but it's all over the place. The second is one possible, logical sequence leading to a tightly related offer which extends the process started in the sequence.
        Hi John

        That is the thing how do move away from a tightly focused offer to selling them entually a variety of products? Or should I just stick to a tightly focused area? I see what your sayin though in sequence B..Im on a couple of lists and it seems to me they are doing a variety of stuff webinars pitches, blogging, niches, kw reasearch ect.. they are mostly sales pitches of a product of some sort. this is why Im a little confused..
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        • Profile picture of the author JohnMcCabe
          Originally Posted by kb24 View Post

          Hi John

          That is the thing how do move away from a tightly focused offer to selling them entually a variety of products? Or should I just stick to a tightly focused area? I see what your sayin though in sequence B..Im on a couple of lists and it seems to me they are doing a variety of stuff webinars pitches, blogging, niches, kw reasearch ect.. they are mostly sales pitches of a product of some sort. this is why Im a little confused..
          It goes back to continuity. If you promised them an ongoing communication offering what you believed to be the best info and products to MMO, send them a variety of offers.

          If you promised something specific, like how to get ranked (my example above), you have to first deliver on that promise in order to remain consistent. You could even break step 7 down into multiple emails highlighting different benefits of the product.

          Once you make your best offer in the sequence, you can let them know that the first sequence is just one example of the kind of information you can provide. Then start another sequence with a related product - maybe follow an SEO course with a course on content creation or one on social media.

          If you are thoughtful, you should be able to map out a series of products you can offer that logically flow from one to the next. And don't be afraid to occasionally revisit previous products. Product updates are perfect opportunities to remind them about a product offered earlier.

          You may have to do some fiddling with the offers and the order you make them. This isn't an exact science - you have to collect some empirical evidence along the way.
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          • Profile picture of the author ykaw97
            I have a year of content that flows relatively well from a free give away I started with. Then between emails, I broadcast out items that I want to market that are related to the niche but not nessecarily very similar.
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  • Profile picture of the author Troy_Phillips
    Most successful product creators are creating the market even when the product is still on the dry erase. Your first series probably need to be relevant but there is nothing wrong with getting the list interested in your next big thing either.
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  • Profile picture of the author SethTheUBotGuy
    Start with good, useful stuff, make sure your customers get to know you. Ask them questions. Respond to their questions. Build new autoresponders with their answers. Feed off of the give and take.

    If they don't bite after the first offer, send them another offer a few days later. Make sure it's clear that this is the last chance they'll get. Make sure that the offer is better, if possible, the second time.

    Then, occasionally, present them with new offers and deals and new products. You'll be amazed.
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  • Profile picture of the author JimDucharme
    IMHO the golden rule of email marketing is to email onto others as you would have them email onto you . In other words, how would you like to be marketed to?

    Some other posters here have given some great advice about building a relationship and I'd just like to toss in my two cents on that as well.

    On the subject of continuity, a good analogy might be dating. If you meet someone and you go out on a date and then you don't hear from them for weeks or months and suddenly they ask you to be their date for a wedding, how would you react? I would think most of us might question the motives and be hesitant to accept the offer.

    Along the same lines, you don't meet someone in a bar and ask them to marry you either .

    Regards,
    jim
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  • Profile picture of the author DustonMcGroarty
    There's been a lot of good advice so far... here's what I can add:

    You have a few ways to approach it... you can offer a weekly newsletter that people sign up for and in that case I would put an ad in each email but always include loads of value in the content. Or you can add them to a list for one specific reason and give them what they signed up for and then make a related offer on the thank you page.
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  • Profile picture of the author kb24
    The thing is I would like to have a autoresponse series in place when I start to some degree but Im having trouble with this.

    I have an idea of the products I want to promote.

    Do I introduce myself in the very beginning to ask them what they want or down the line introduce myself after my fist sales pitch? But then again I know I will get a ton of e-mail. Maybe Im making this harder than it is..
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