Disclaimers: SEC - Securities Litigation Reform Act

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I just started reading an ebook about making money on Amazon and didn't get past page 2 before deciding to make this post.

Page 2 is a looong legal page of disclaimers (why do marketers blindly start their ebooks with legalese instead of putting it at the end - is that how you start your website pages? [I put mine at the end]) including an SEC disclaimer about the material containing forward looking statements per the Securities Litigation Reform Act containing forecasts of future events, and they can be identified by words like "believe," "intend," "plan" etc.

I see this a lot. It tells me the marketer has no idea what they are doing.

The last thing anyone should want is for their product to be considered a "security". That is, subject to SEC regulations, fines and take down orders of the type that quickly shut-down Zeek Rewards.

Your ebook about how to make money is not a security. It is not an investment. It is a book.

A security is a financial investment like stocks, bonds, mutual funds, etc. One is hoping to make money from the existence of the investment. That is different from wanting to make money based on information contained in a book

So why are you saying your book is a security with SEC disclosures if you are not complying with SEC registration and compliance?

This may not be harmless overkill by including an extra disclaimer if someone believes you are selling an investment, or the SEC wants to know why you are saying you are selling a security without complying with all security laws.

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#act #disclaimers #litigation #reform #sec #securities

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