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Getting Into Affiliate Fitness Marketing - My Challenge

by jamescanz
12 replies
When it comes to building muscle losing body fat, and overall nutrition, there are about 1 million different strategies (just like anything else)

The challenge I am running into is how do I promote my eBooks, based on nutrition and weight training, while promoting other affiliate fitness products, without confusing my followers.

Is this something others have a challenge with?
#affiliate #challenge #fitness #marketing
  • Profile picture of the author Thomas W
    It's like getting Link Juice from Google. The more you link you loose some juice. If you want to establish as an authority of Fitness then you need to keep most of it yourself.

    The way around it is that you sub niche to say your the expert fitness in Leg muscles and then you recommend another expert in Abs

    hope you understand what i mean
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  • Profile picture of the author Randall Magwood
    1) Create a fitness blog

    2) Join a fitness forum

    3) Run PPC

    4) Buy solo ads

    5) Write articles

    6) Do social media

    7) Do SEO

    8) Generate subscribers
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    ==>> Free book reveals make money with affiliate marketing
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    • Profile picture of the author jamescanz
      Originally Posted by Thomas W View Post

      It's like getting Link Juice from Google. The more you link you loose some juice. If you want to establish as an authority of Fitness then you need to keep most of it yourself.

      The way around it is that you sub niche to say your the expert fitness in Leg muscles and then you recommend another expert in Abs

      hope you understand what i mean
      Yea for example I teach about proper nutrition and weight training, BUT I could affiliate to say, bodybuilding recipes, or something else I don't specialize in like contest preperation

      Originally Posted by Randall Magwood View Post

      1) Create a fitness blog

      2) Join a fitness forum

      3) Run PPC

      4) Buy solo ads

      5) Write articles

      6) Do social media

      7) Do SEO

      8) Generate subscribers
      I have a fitness blog on my site, which I will be posting in daily. I've been on the most popular bodybuilding forum (bodybuilding.com) since 2008. I also have one of the highest viewed journals on it from winning a 6 month transformation contest.

      The thing is I have all this publicity and I know I should be making more subscribers off of it
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  • Profile picture of the author shane_k
    Seems pretty easy to me, you just tell your subscribers that product x is yours, and that product y is someone who you respect who you think they should buy from.

    This way they know that if they buy product y then that is not you, but someone you know and you recommend.

    The only thing problem I could see is if you are all for one style of weight training and the product you promote is for a completely different style. Then that might confuse your subscribers.

    For example,
    There are people who follow the Mike Mentzer philosophy of short, intense infrequent workouts, and there are people who follow the Arnold Schwartznegger philosophy of long workouts everyday.

    if you post against Arnolds philosophy in all your products and how ineffective it is, but then turn around and promote those style of products that will confuse your audience.

    Same with nutrition. If someome consistently talked against high carbohydrate diets in their products, and said low-carb or no-carb is the best, but then turned around and was promoting to me a high-carb diet, then that would be confusing.

    You want to make what you promote consistent with your beliefs and the message you are trying to send out to people.

    Do that and things will be all right
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    • Profile picture of the author jamescanz
      Originally Posted by shane_k View Post

      For example,
      There are people who follow the Mike Mentzer philosophy of short, intense infrequent workouts, and there are people who follow the Arnold Schwartznegger philosophy of long workouts everyday.

      if you post against Arnolds philosophy in all your products and how ineffective it is, but then turn around and promote those style of products that will confuse your audience
      That is EXACTLY what I am getting at. Sounds like you know your bodybuilding material But yes I am all about heavy sets, short intense workouts.

      Me promoting someone elses training routine of "80 reps while bouncing on an exercise ball" isn't exactly going to help out my subs.

      That still seems like a slippery slope. Because if my information is that good, my subs shouldn't need the excuse of getting other info, right?

      The only thing I came up with were products that work with my philosophies. For example the anabolic bodybuilding cookbook, or something I don't teach like contest prep

      Is this where people will create different websites as an 'unknown' and post reviews about various affiliate products to generate income?
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      • Profile picture of the author shane_k
        Originally Posted by jamescanz View Post

        That is EXACTLY what I am getting at. Sounds like you know your bodybuilding material But yes I am all about heavy sets, short intense workouts.

        Me promoting someone elses training routine of "80 reps while bouncing on an exercise ball" isn't exactly going to help out my subs.
        What's funny is I am certified personal trainer and the school I went through, their philosophy is all about the "80 reps while bouncing on a ball" stuff. But I am a fan of Mike Mentzer and Dorian Yates.

        That still seems like a slippery slope. Because if my information is that good, my subs shouldn't need the excuse of getting other info, right?

        The only thing I came up with were products that work with my philosophies. For example the anabolic bodybuilding cookbook, or something I don't teach like contest prep
        yea I think you are on the mark here. Look for things that are complimentary to what you are selling, but would not compete with your main product, things like, exercise equipment, weight belts, workout videos, running shoes, exercise clothes, etc.

        Check out homegymwarehouse.com and I am sure you can find a ton of complimentary items.
        They might even have an affiliate program that you could sign up for.

        Is this where people will create different websites as an 'unknown' and post reviews about various affiliate products to generate income?

        Not sure because I have never created multiple personalities myself. I have read about it in Joe Lavery's product Response Dynamite and he explains how he uses that strategy effectively. But I wouldn't know, maybe someone else can answer that one.


        On final note about more ideas, if your main product contains your workout routines and nutrition advice, after that you can specialize, have separate products that you create for specifically building up your arms, your legs, abs, losing bodyfat, gaining muscle, or gaining muscle for hardgainers, flexing and posing, or even specialize on 10 tips to increase your bench, or deadlft, how to squat properly, how to re-enter the gym after an injury, how to avoid overtraining, etc.

        I think you have the possibility of a ton of products that could all follow your philosophies. Maybe just sit down and brain storm a bunch of ideas, look in muscle magazines specifically the sections where people write in to ask questions, check out forums and see what questions people ask.

        Even after you get people onto your list you can send them to a survey asking what do they want to know more about
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  • Profile picture of the author minsardi
    If you have all the presence and not the amount of subscribers your probably not asking. Make sure you make it easy for your readers to join your list. Here's where you need to have your sign up forms...

    1. top of the sidebar
    2. Add a form to the header bar
    3. At the end of every blog post

    #3. Is the most important. If your readers are engaged enough to read the entire post they like something about you. This is right where you want to ask them to join your newsletter.

    I see so many people afraid to ask. You don't ask you don't get.
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    • Profile picture of the author jamescanz
      After every post, that is amazing advice.

      I will start using that tomorrow. Thanks for the tip
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  • Profile picture of the author Walter Parrish
    Originally Posted by jamescanz View Post

    When it comes to building muscle losing body fat, and overall nutrition, there are about 1 million different strategies (just like anything else)

    The challenge I am running into is how do I promote my eBooks, based on nutrition and weight training, while promoting other affiliate fitness products, without confusing my followers.

    Is this something others have a challenge with?
    good luck with that.

    I've had a fitness type domain for years and decided I wanted to use it again. After doing a little research I noticed that health, exercise etc were massive niches. So, I have everything on hold for now.

    What I would do if I were you is find out what the followers interests are and go from there.
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  • Profile picture of the author trevb
    The challenge I am running into is how do I promote my eBooks, based on nutrition and weight training, while promoting other affiliate fitness products, without confusing my followers.
    My recommendation is to have a site that is dedicated to promoting your product. Then build an opt in list and use that list to promote other products. Another option would be to make suggestions of other related products from within your ebook.
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  • Profile picture of the author BenFromSoMo
    Affiliate marketing can be tough sledding, especially in the multi-device world we live in (e.g. stored cookies are way less valuable.) Try to be creative about it. Think about partnering strategically with another brand or something.
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    If you do any kind of blogging and want to try the next big thing, PM me.

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