How often do you promote products to your list?

by mc9320
11 replies
I know it might vary from list to list, and depend on the niche you are in, but how often do you promote products to your list?

Do you do it every e-mail, 1 every 2, 1 every 3 etc?
Do you do it straight away in the first e-mail?

Also, how many of you promote a product on your thankyou/welcome page after they've opted in, where they also can download your free guide/report? I've not had much success with this so far and I am starting to think it is just better to do it in my follow up e-mails.
#list #products #promote
  • Profile picture of the author imfusa
    The best way to promote you products is through ppc and you should do it constantly.
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  • Profile picture of the author Henry White
    I try to teach them something with every blog post and every e-mail I send, but only promote three or four times a month. Your actual mileage will vary - depending on the niche, the relationship you have (or are trying to build), and largely on whether you're focused on teaching them something or chasing money for your own personal benefit.

    Sidebar: you realize, I hope, that there is nothing wrong with pointedly asking your subscribers what topics they want, how often, how deep, yada-yada-yada. I did that with a unmonetized list I owned for 7 1/2 years and found it makes my life so much easier. No more mysterious hocus-pocus or any sort of guesswork. ('Course, you do have to re-send this every few months to keep up with how your target audience has evolved and where it is currently headed.)
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  • Profile picture of the author alphaomegalady
    From customer's perspective, promotion email that too often being send is showing that the company is desperate. I received this kind of email from a service company and it doesn't appeal me at all to use their services.
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  • Profile picture of the author MaxNiche
    I would do it once in a week with promotion and all other days with some nice info.
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  • Profile picture of the author Joseph Robinson
    Banned
    Originally Posted by mc9320 View Post

    I know it might vary from list to list, and depend on the niche you are in,
    You made the point that needed to be made right there, highlighting that our answers are pretty much irrelevant to your situation . To humor you though: I offer a product when I think there is something worth selling. That means something that will inform, entertain, or demonstrate something valuable to my subscribers, not "oh I'm in niche X, and product Y might be relevant. Let's blast it out and see what happens". It's all about quality control and constantly presenting myself as an asset that my readers both want and need.

    What does this mean for frequency? Sometimes I have. One offer per month, sometimes one per email. Depends on the people and the product.
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  • Profile picture of the author SuperRyan
    Daily but it's embedded in a lot of content.
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  • Profile picture of the author Michael Oksa
    There is no magic formula or ratio.

    The key is to ALWAYS provide value. If you are sending out info, then it needs to have value to the people on your list. If you are selling something, then it needs to have value to the people on your list.

    If you are truly providing value, then selling is easy and natural. In fact, it's not so much "selling" as it is "solving problems in exchange for money".

    All the best,
    Michael
    Signature

    "Ich bin en fuego!"
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  • Profile picture of the author Dan Lyons
    I don't like to get into too much of an obvious routine because I don't want my people feeling like "ok it's the 2nd email of the month, here we come with a product promo..."

    I reckon it's a good idea to mix it up if you can.

    Plus I think the real skill is being able to make a promotional email land more like an educational email.

    I once heard Chris Farrell recommend to do 1 educational email and then 1 promotional and just rotate. It works incredibly well for him
    Signature

    Dan Lyons

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  • Profile picture of the author paul nicholls
    everyone list is different but all i can say is what i do

    i rarely promote products to my list, probably around once or twice a month

    but when i do promote it works very well because my subscribers know that i don`t
    promote garbage and what i recommend is going to be very good

    the bottom line, is do what works for you combined with what you feel comfortable doing at the same time

    paul
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    • Profile picture of the author myob
      I send daily product promotions, with relevant content, resources, tips, jokes, and often free bonuses.

      Always exceeding subscriber expectations: priceless.
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