Need details about backlinking

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I have understood that back linking is indeed a necessary formula for boosting search engine ranking. I have visited many forums and websites but all they do is to confuse me. I want answers to the following questions :
1) Should it be done using a dedicated keyword anchored or varied?
2) Although there is no limit to the number of links that can be added on a single day but still is there any rough figure as to how many back links must be added each day for maintaining a good rank for a medium competition keyword?
3) My website comes on first page of google every month for 4-5 days for keyword "online cosmetics" then it just disappears to 25th-30th page. What is the reason behind this?
#backlinking #details

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