How I more then Doubled the Conversions of my campaign with one simple Tweak

6 replies
Hey guys I just wanted to share a quick tweak that I did to more then double my conversions on a particular campaign in the women's health niche.

Now I do a lot of video marketing and all the traffic coming from this campaign is from one video ranking at the top of Google.

So what I was doing in July was direct linking the traffic direct to the offer. The conversions weren't outstanding. I got a .53% conversion that month.

I decided to try something different and what I did was create a simple Report explaining the product I am promoting further and I swapped out the link in the description area of my video to a squeeze page link.

I also changed all the annotations in my video pushing the woman to download the free report.

In the report I have a call to action to the offer on the first and last page. As well as other clickable links within the report.

I then set up a 4 email sequence in my autoresponder.

Just from this one tweak to my campaign not only have I built a list of 50 woman the conversions for this month are up to 1.27%.

Just another note: I kept the direct link in the description area just lower down the page for those woman who rather purchase the product directly without downloading my report.

So the moral of this thread is: The longer down the funnel you are able to take someone the more likely they are going to convert to a sale.

It's easy to direct link to offers but just think about how much money you are leaving on the table by not taking the time to set up a proper funnel of your own and build a list.
#campaign #conversions #doubled #simple #tweak
  • Profile picture of the author Todd Pedersen
    Squeeze pages can be very fruitful in that very few people buy anything the first time they see an offer. The extra effort is worth it. Of course now you have a nice passive sales funnel.

    Congrats!
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    • Profile picture of the author ZachRobinson
      that is a very good find, thanks for the info
      Signature

      Zach Robinson

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  • Profile picture of the author Rudz69
    awesome info, definitely putting this to use!
    Signature

    Christian, Author, Marketing Strategist, Conversion Optimization Specialist, Crypto Enthusiast

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  • Profile picture of the author yanminis
    I have noticed that by pushing someone through different funnels like that, you increase the quality of your leads generated. Always keep testing bro! Thanks for the good info.
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  • Profile picture of the author Terry Kyle
    Originally Posted by JoshuaZamora View Post

    Hey guys I just wanted to share a quick tweak that I did to more then double my conversions on a particular campaign in the women's health niche.

    Now I do a lot of video marketing and all the traffic coming from this campaign is from one video ranking at the top of Google.

    So what I was doing in July was direct linking the traffic direct to the offer. The conversions weren't outstanding. I got a .53% conversion that month.

    I decided to try something different and what I did was create a simple Report explaining the product I am promoting further and I swapped out the link in the description area of my video to a squeeze page link.

    I also changed all the annotations in my video pushing the woman to download the free report.

    In the report I have a call to action to the offer on the first and last page. As well as other clickable links within the report.

    I then set up a 4 email sequence in my autoresponder.

    Just from this one tweak to my campaign not only have I built a list of 50 woman the conversions for this month are up to 1.27%.

    Just another note: I kept the direct link in the description area just lower down the page for those woman who rather purchase the product directly without downloading my report.

    So the moral of this thread is: The longer down the funnel you are able to take someone the more likely they are going to convert to a sale.

    It's easy to direct link to offers but just think about how much money you are leaving on the table by not taking the time to set up a proper funnel of your own and build a list.
    Yes, an Ice Breaking Device like this can rocket conversions - quizzes can also be effective.
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  • Profile picture of the author paul nicholls
    direct linking do have there place and can work well at time but often using a squeeze page is way more profitable

    if you use single opt in and use a OTO you will also increase your conversions even more

    if you sell a low priced quality product which is highly related to your free offer then your conversions will be very good, making your campaigns even more profitable

    then add an upsell to make your campaigns even more profitable

    if they don`t buy your OTO then you just place them in your funnel as you were going to anyway and still make money that way too

    this works in any niche and is proven to work very well

    paul
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