Short Term Gains Vs Long Term Relationship???
The problem is, I'm stuck between two methods:
Method 1 - From my videos, send traffic straight to the sales page through a re-directed affiliate link
Method 2 - Send people to my own squeeze page offering them a valuable, relevant free product. Obviously they have to provide me with their email to get this and I build my own list. I provide this list with great content through email and discreetly sell to them maybe once every 6-7 emails, after I have provided lots of good information and built a good relationship.
I can then use this list to sell numerous products too.
Now I know that the obvious answer seems to be method 2 but I see a lot of advantages to the first method:
1) Traffic is sent straight to a high converting sales page which is relevant to the videos that have sent them there.
2) By adding a squeeze page and building my own list, I seem to be adding an unnecessary middleman.
So, why spend time on building a relationship with my list just to be able to send them to the same sales page?
I can see a lot of collateral damage on the way (people not opting in to get the free report, people unsubscribing after a couple of emails etc) to "building a relationship" when I could just send them all straight to the sales page and let the sales page do its job.
Do you think the trust you build through a well nurtured list makes up for the people you lose along the way?
Providing my videos can produce a constant stream of traffic to the affiliate sales page, I think I am in favour of method one at the moment.
What do you think??
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travlinguy -
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