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Landing page with sign-up or not?

by Bjarne Viken
5 replies
I have a query I want to get the forums opinion on. It is generally accepted that you get a higher action rate by asking for an email than a sale.

However, does that generally lead to more sales long term? By simply asking for the email you get a lot of sign-on's from people that just want the free information, but you get the email that you can add to a list for potential up-sell. If you instead decide to go for the sale you get a lower action rate, but maybe you get a better list of previous buyers to up-sell to? Also I have heard reported that adding a free option on a landing page can reduce sales with up to 70%.

I am not sure what is the "right" answer. Looking forward to any feedback.
#conversions #landing #landing page #lead capture #page #signup
  • Profile picture of the author PatrickIcasas
    There is no "right" answer straight off the bat. Some customers will want to go straight to the sale. Others will want to research and mull over their decision. Try different approaches with small samples of your distribution list and see what gets more results.
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    • Profile picture of the author Shaun OReilly
      Here's some data from a test by Perry Marshall that shows
      that HIS sales page wins in the first few days, but that HIS
      autoresponder series begins to outpull from day 4 onwards:



      Whether a straight sales page works better than having
      a follow-up autoresponder series FOR YOU depends upon
      a host of factors, including how good your sale page and
      autoresponder series are.

      Test both options and find what works best for you.

      Dedicated to mutual success,

      Shaun
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  • Profile picture of the author retsced
    100 people visit your website and one person buys. You just lost the chance to market to around 40 people (conversion on squeeze page will determine exactly how many people you lose) by not collecting their contact information. This is MASSIVE when you get into the thousands.

    This has been proven time and again. Getting contact information is crucial to long term success. People rarely buy from a website the very first visit, unless the traffic is super targeted, the person is in a lot of pain and needs it resolved asap and/or they already have credit card in hand. The fact is that you lose a lot of people when they leave your page without buying. How else are you going to make a sale to those people without following up.

    There's no comparison when it comes to making sales - follow up is crucial. Sure, you can make sales by sending traffic to a sales page, but you will lose a hell of a lot of people who don't buy the first time around. Unless you have a well known quality brand that people are already in search of - getting the persons information is a no brainer.

    Repeat buyers in your business is another very powerful motivator to build an email list. Many marketers will tell you that they make far more from repeat buyers than they do from first time buyers. Again, another reason to get their email address.

    I can see my comment is a bit scattered here but I have written extensively about this many times before. I have a kid screaming in my ear here lol. Listen, the very best marketers out there today are giving their best stuff away for free to get that all important email address just so they can follow up with future product promotions.
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    • Profile picture of the author myob
      Building a list of buyers of initially nominally-priced products is often a method used to quickly weed out the merely curious or freebie seekers, effectively qualifying prospects for higher end price points.

      This process sharply reduces the sales cycle. Although the downside is much less subscribers, you do have a list of proven buyers with a higher probability of being much more receptive to additional promotions.
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  • Profile picture of the author Bjarne Viken
    Hi

    Thanks for all your perspectives. In particular thanks to Shaun for bringing in stats on the matter. It always brings discussions to a new level for me when numbers are added to the mix.

    My key problem in the niches I am involved in is that I am gradually getting more traffic but not getting a lot of sales so I will experiment with putting in an opt in.

    Does anyone know if certain niches are better for putting up sign-on forms than others?
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    Bjarne Viken
    Conversion Strategist

    Skype: bjarne.viken | bjarne@scaleup.com.au | LinkedIn: http://au.linkedin.com/in/bjarneviken | http://www.scaleup.com.au | Free consultation: http://calendly.com/bjarne-viken

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