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Managing Product Purchasers List vs Main Mailing List - Please Advise

by BeckM2
7 replies
So I took a ton of advice that I received from reading here and directly from Warriors on this board and I've been able to sell my book -- so thank you to all!
One of the BEST pieces of advice (I sell a physical book) was to require an email address from people in order to access the free sample content download and not to simply let people download the sample at will.

So now the good problem that I have that I need help with is now I have two lists and I don't know how to manage them.

I have:
1) A list of people who signed up to either get my newsletter or to get the free book sample
2) A list of people who purchased the book.

Much of the information that I would send to my monthly subscribers should go to my book users as well. And only product updates, etc, should go to the list of people who purchased the book.

How do people out there manage having these two list sets? Do you send the newsletters to people who purchased the product AND send them product updates?

Thanks!
R
#advise #list #mailing #main #managing #product #purchasers
  • Profile picture of the author kurrykid
    That's a good question and I look forward to some of the responses. I think that you could have most of the newsletter the same for both...70-80%. However, the purchaser's aren't going to want to hear the marketing hype about buying (which of course should be part of the newsletter for the freebie people).

    You don't want to reinvent the wheel for each one so share some info but you will definitely have some different topics for each group.

    HTH
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  • Profile picture of the author IMSince2003
    If the newsletter is simply a sales letter for the book, then no, don't send it to the people who already purchased the book. Now I would create a newsletter that's appropriate for people on my list regardless of whether or not they bought the book and I would add something at the end like this: "and if you haven't already purchased our book, you can get it here." I would also embed complementary offers with my affiliate links in each newsletter to maximize income. Hope this helps you out.
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    • Profile picture of the author BeckM2
      Originally Posted by IMSince2003 View Post

      If the newsletter is simply a sales letter for the book, then no, don't send it to the people who already purchased the book. Now I would create a newsletter that's appropriate for people on my list regardless of whether or not they bought the book and I would add something at the end like this: "and if you haven't already purchased our book, you can get it here." I would also embed complementary offers with my affiliate links in each newsletter to maximize income. Hope this helps you out.
      Well the newsletter usually has one big monthly topic, a few links to my articles, and in the middle it has a "30% [or whatever %]" for the book. It also tells existing subscribers to let me know if for some reason they didn't get the free copy of the intro.

      A concern of mine is that I really don't want existing customers to see that the book may be discounted for less than they paid during a certain discount cycle.

      Does it make sense to write the newsletter for the non-purchased subscribers list, and then copy the content to the purchaser newlsetter -- but without the book promo?

      Also, I haven't thought of doing affiliate work for this book - it's very niche. I have e-Junkie for my cart and I love them. Is there affiliate setup good? I've never done any affiliate work -- where is a good place to go with to get my own affiliates?

      The book is on special for $99 now because of a misprint in a magazine that reviewed it, but normally I sell if for $199-$279 so an affiliate can make a chunk of change by selling it form me

      Thanks!
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      Short Hills Design, LLC
      Internet Marketing for Dentists and Physicians
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      • Profile picture of the author rsides27
        Beck,
        Use an autoresponder like Aweber or Mailchimp(free to some extent). You can create different lists and put your non-paid subscribers in one bucket and your paid subscribers in another bucket.

        Then, you blast or drip feed your content to the individual buckets of subscribers.
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        • Profile picture of the author BeckM2
          Originally Posted by rsides27 View Post

          Beck,
          Use an autoresponder like Aweber or Mailchimp(free to some extent). You can create different lists and put your non-paid subscribers in one bucket and your paid subscribers in another bucket.

          Then, you blast or drip feed your content to the individual buckets of subscribers.
          I use Mailchimp. And I have two lists: subscribers and purchasers (auto added when they buy the book). But I guess it comes down to some busy work sending out two copies of the same stuff (minus the marketing).
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          Short Hills Design, LLC
          Internet Marketing for Dentists and Physicians
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  • Profile picture of the author Randall Magwood
    I offer unique content to both. Takes more time this way, but i'd do it all day long since i'm profiting from it.
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    ==>> Free book reveals make money with affiliate marketing
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  • Profile picture of the author BeckM2
    Follow up:
    What I do now is each month I write the usual newsletter. I have two templates in mailchimp -- one with the marketing for the book, and one without. So I write the content once, and paste it into both lists separately and presto -- the owners of the book don't get the marketing routine, and the non-owners do.

    Thank you!
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    Short Hills Design, LLC
    Internet Marketing for Dentists and Physicians
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