question for people selling high ticket items

First of all, anything is possible. Assuming that you have built a big list, and your content is catchy enough for them to open the email and click the link, then this is very possible. I think stats like this call for a really big list...

Someone correct me if I'm wrong, but I believe the generic stats for email marketing is around 22% of the people will open your email. After those people open, then out of those people, 3.5% of them will click your link...

Now I realize that this is not the norm for everyone, but it gives you some stats to look at and shoot for.

A list of 10,000 people and a product of $19.95 would generate this from the stats above:

-22% will open= 2,200 people
-3.5% will click= 77 people
77 X $19.95= $1,536.15

The more people you have, the more chances there will be for sales.

Anything is possible.

Just make sure you write good copy, and keep testing new things.

A few more opens can make a difference.

Yeah definitely, if you have 10,000 people searching for "Dairy milk" or "Plasam TV". If its a buyer keyword and people are looking to buy it, they will buy. Doesn't matter its a $3 product or $1,000. If we go to a shop looking for a TV, we get it, how costly it is because we were already expecting it to be of that amount. Isn't it?

I never know where these figures come from, but personally I'd regard that result as an unmitigated disaster, in any of my niches, high ticket or otherwise.

It baffles me how anyone can consider it "reasonable" or "normal" or "average" for a professional marketer to spend so much of their time marketing for list-building purposes and communicating with their subscribers, 78% of whom won't even open the marketer's emails. There just aren't words to describe it (fortunately).

Maybe so, but this thread's about "very high ticket affiliate sales".

That typically refers to such promotions as private jet hire/African safari vacations, not to $19.95 e-books.

Not really, no: most of the "very" high ticket affiliate programs that I've seen in this forum (and certainly all the ones I've recently mentioned myself, in two or three threads) are not themselves making 100 - 1,000 sales per month out of the entire program, and the experience of one affiliate bringing in that number of sales would be, to put it very mildly, totally unprecedented.

Prospective customers highly targeted enough to be able to make "cold sales" of those items/services to people with whom you don't have an existing relationship are typically very few and very far between.

This is among the reason those affiliate programs have such a high affiliate turnover, the great majoirty of affiliates who sign up never actually making a sale at all.

Certainly, with the ones I've recently listed/suggested here, if by any chance you're referring to any of those, for an individual affiliate to bring in more than one or two sales per month would be quite a rarity (it would undeniably be pretty well paid, though!).

You're quite right about the outcomes all depending on your funnel, and I wish you well with whichever one you're trying.

I have one high ticket Item that I promote, and I do want to get into more.

Here is something that I recommend that you do.

type in the name of the product that you are sellling into Google

Take the top 10 results from the first page and type each site into Quantcast.com

This will give you a bunch of information about those sites and their customers.

It will tell you what their approximate age is, what their education is, what their average income is and it will suggest other blogs, and sites that these people also visit.

So if you are targeting people who make $250,000 - $500,000 year it will suggest other sites and blogs that these people visit, and what you want to do is to visit those sites and either comment on the blogs with your links (if allowed) or see if you can put up banner ads or target those sites with PPC.

Obviously the reason you want to do this is so you are pretty much sure that the poeple who are seeing your banner ad, blog comments, or ppc ads, are people who have the money to buy your high ticket item, and not only that but they are people who won't flinch about spending that much money.

PS, if you are promoting high ticket products you should look into getting Dan Kennedy's book "The No BS Guide to marketing to the affuent"

I am finding it is a great read, and gives you a bunch of ideas on different niches that target wealthy affluent people.

Thanks for the advice guys.

Alexa Id love to look at the threads you mentioned.

I plan on driving ppc/ppv traffic to the optin page but I dont want to waist money if its going to take me 1k and a whole month just to get one sale.

Great thanks! I think im just gonna test small and see how that goes. Give it a month or two of testing and if no sales drop it and move on. Wouldn't it be nice if we could make as many sales with high ticket as low ticket.

Hi TG,
If you have everything set up on autopilot then the there’s no limit to what you can make. And traffic is the key to all these items.
As you say this is a high price ticket item so you don’t need that many sales to make a lot of money.

Depends on how 'high' ticket of an item it is. 1,000 laser targetted visitors buying a $5 product will always convert insanely well compared to 1,000 laser targetted visitors being shown a $100 product.

One more thing for you bluewizard.

Have you ever heard about the quote, "It takes just as much effort to sell a $50 product as it does a $500 one."

Take some time to really think about that.

how much effort are you putting in when you are promoting a $5 product?

how much effort are you putting in when you are promoting a $50 product?

I am betting that there is not much in what you are doing.

you would still be doing articles, backlinking, seo, facebook/twitter/social media marketing, etc.

so if you are going to be doing those things anyway, why not put the effort in to sell the $50 product over the $5 one?

of course like I said in my above post it would depend on many variables.