I am an offline business owner...

You could do a blog too and have a real community - or a forum.

A couple of ideas:

1. Develop an information product from your videos and sell that to your customers and online.
2. Do profiles of the players that you coach. Talk about their improvement, how their team is doing etc...
3. Do video testimonials that you share with the rest of your list.
4. Ask your current customers what esle they would like to learn. They may want help getting college scholarships, they may want conditioning advice.
5. Find other products that you can sell to them either by doing local JVs ie with a sports store or by joining affiliate programs for sports products or nutritional companies.

Feel free to pm me if you need additional direction,

Doug

As you fine-tune your Adwords campaign, you could look at expanding into the content network. Text ads and image ads on content sites and blogs, and ads on related YouTube videos now enter the picture.

Make and distribute videos on places like YouTube and Viddler, etc.

Consider a show on Blog Talk Radio, or a podcast on iTunes.

Here's another idea for you...

Can you translate your baseball instruction to softball?

That would open up markets among female athletes and weekend warrior types.

that is an example of a great non IM niche that you can really dominate.

That niche is wide open to you for all sorts of sales to people looking to improve their game... and so many other possibilities....

Blog about the business! Just pretend that you are in your physical location and someone comes in looking for a product and also chats about a subject. That subject is the blog topic. You'll have endless topics if you'll only stay on your sales floor long enough.

And just because you're lazy, use my favorite new phrase--repurposed content. So that blog:

turns into a newsletter to your snazzy new list (don't forget the call to action--selling links to the thing you're talking about)

gets compiled with other blogs or info on the same topic into an ebook (give the ebook or mini-reports away free for signing up for the newsletter, or sell it as an info product)

If you do an ebook, don't forget to 'repurpose' that into mini-reports, audio mp3/podcasts, etc.

gets you in front of your list every time you post...

You have some exciting challenges ahead! If you even do one or two things mentioned in the posts above mine in the next 6 months, that business will increase again and again.

Good luck!

You can use blogs, forums

Yes, I agree with having your own blog or forum, and also put reviews from your customers about your products.

As you are into baseball why not start ringing up some of the better players, coaches, supporters and doing short interviews.

Memorabilia is also a huge market.

Q

I would try using social networking and say use twitter or facebook and create an online community through your offline work.

Have you gone into making videos yet jalamo? I'm guessing people interested in baseball instructions offline would definitely be drawn in by real footage samples of actual baseball training. Video is a very useful marketing tool on it's own already if you haven't explored it yet.

What are your customer base's primary problem? I'm just making this up as I don't have much knowledge about your niche but say for example a very common problem is getting the best batting stance. So once you know this, make a free video showing real footage of you teaching someone a batting stance like you would normally do; just that you add in a bit of dialogue to suit the video. Give the viewers a valuable tip they can put to use immediately should they choose to and they should be really interested to get more high quality training from you. At this point you can use whatever capture method that is suitable (opt-in, sales page, etc).

Now like I said, I'm no expert in baseball or sports instructional videos for that matter but I did a search for "baseball instruction" on YouTube and there are already examples there to see. For all I know, those actually are your videos and I'm busy blabbering here (which after I re-read your original post...might just be the case ...hmm)

Hi Jalamo,

If you are not putting up ads with your site info on local real-world bulletin boards, littering business cards with your site info around the place, and trying out small ads in relevant sections of the classified in local papers, you are missing some opportunities.

Best regards,

Gren.

It will be great If you can do a Professional Video Review on baseball instruction.. Don't forget to put you Website Address in the Video to bring traffic to your website and use tubemogul.com to submit your video to some other video sharing website... Good Luck..

Hi Jason,

I must say I liked the www.CollegeBaseballConfidential.com sign up page. That was a very good job.

It's obvious you know how to use Video effectively and your sport is a "natural" for the use of video to promote it. I recommend you go take a look at Expert Village and check not only baseball but other sports such as golf, tennis etc. These will give you a really good idea of how to to create a series of short Videos lesson plans (free tips), for advertising your offline business. Then you can take the Videos and expand them into a full course of baseball instruction for download year round.

There have been several WSO's on using online advertising to drive traffic to your offline business. Check out Kevin Riley, Josh Anderson, John Rogers, John Taylor and other Warriors in the WSO forum.

You might also check out Jack Duncan in the WSO. You can also take a look at Izzy Ginzberg (BizBooks warrior name) in the WSO - http://www.warriorforum.com/warrior-special-offers-forum/59650-want-get-rich-doesnt-happen-7-time.html I have .

I am in no way connected with any of these folks. They have good reputations and you may well find what you are looking for.

One place you may want to check out here on the WF is "The War Room". There is a one time fee for joining, but it will be be small compared to the information you find in there. Much of what you find will be there for you to use at no additional charge. Again this is not an affiliate link, it's a good place to get some really good information about advertising your business. http://www.warriorforum.com/war-room...e-discussions/ truly some really good stuff.

Ken
The Old Geezer