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Are Product Launches full of hype and promise with IM?

by mark healy
13 replies
Hey

I was wondering if anyone has experience of doing product launches recently in IM niche .I have heard people say that launches are a thing of the past and continuity programs are the way to go. Can you share your opinion as i feel launches are over hyped in the IM niche, any thoughts?

thanks

Mark
#full #hype #launches #product #promise
  • Profile picture of the author Joseph Robinson
    Banned
    When is a product ever launched without hype? Prime example: the upcoming NFL season. They're pimping that like there is no tomorrow .
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  • Profile picture of the author WillR
    Take one look at the WSO forum where you have literally a dozen new products launching every day of the week. Then tell me launches are a thing of the past. Maybe the old school hyped up launches that go on for a few weeks are no longer as effective but that's not to say all launches are not effective.

    Besides, how is one suppose to release a product without launching. Either way you are releasing the product so building some hype around that launch can only ever help the situation.
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  • Profile picture of the author nasuryono
    Don't believe anyone that said "something is a thing of the past." Heck, I fell for this trap so many times. The funny thing is I found email marketing still works, banner advertising still works and even Google still works!

    Now product launches are just tool to help you sell your product. How you use it will depend on you. Use it correctly, it can build a great relationship with customers. Use it wrongly, you'll create the assumption of hype in the market.

    Bottom line is, it's not the tool, but the user.
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  • Profile picture of the author Ismael Zarruqui
    What is hype to one person is not to another ,in my opinion there’s nothing wrong with "hype" ,as is what any business is about..and we all can distinguish between selling and over hyping.

    The question here is how to sell something without using all that horrible “hype” that some Internet marketers use .People rush into buying BS product with all sort of promises and hypes, however they simply don't buy a good product if the salescopy did not have any hype in it !!

    Excessive pitching can damage relationships between you and your customers,It will be worst if the product is inferior, or the customer support is bad.

    Instead of hype , good “sales copy” works if you could convince people to buy what you sell ,it’s about giving value before asking people to buy something.
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  • Profile picture of the author Thomas Michal
    Originally Posted by mark healy View Post

    I have heard people say that launches are a thing of the past and continuity programs are the way to go.
    This is because many people are lazy and procrastinate, so they end up forgetting to cancel or just not want to go through the process of cancelling.

    But you still need to launch your product. Product launches will be around. Ask Apple how their product launches are going.

    Even that video game Madden 13 sole 900k copies in it's first 30 hours -most games sold ever that fast for them.
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  • Profile picture of the author Corey Geer
    Originally Posted by mark healy View Post

    Hey

    I was wondering if anyone has experience of doing product launches recently in IM niche .I have heard people say that launches are a thing of the past and continuity programs are the way to go. Can you share your opinion as i feel launches are over hyped in the IM niche, any thoughts?

    thanks

    Mark
    Launches will never die out. Especially if you find someone with a decent sized e-mail list relevant to your target audience. There are million or even multi-million dollar product launch days from the Gurus who get a hold of friends or other e-mail marketers with a large e-mail list.
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    Skype: Coreygeer319

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  • Profile picture of the author onSubie
    It's not just IM. Anybody have their life changed by the Segway?



    Mahlon
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  • Profile picture of the author chrisacho
    due diligence, 85% behind, 15% ahead,
    my 1 dollar
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    Don't have a signature, anyone could loan me one, thanks
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  • Profile picture of the author bigdaleln
    Getting people to look at your product you need to add some hype and they will buy it. If it's not seen or heard of how will they know it is there.
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  • Profile picture of the author Gladiator
    Sell the sizzle not the steak!
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    Are You A Sick Marketer?
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  • Profile picture of the author mark healy
    thanks everyone for your kind comments, looks like launches are the ticket. Yes there is still lots of hype in IM with launches as lots of people still do them but they can be very profitable and life changing
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  • Profile picture of the author marcuslim
    Big product launches always come with big hype. It works because big launches generally target newbies who are more susceptible to hype because they're just starting out and everything is new.
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    Marcus Lim
    Silver Bullet Publishing

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