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Why email marketing sux

by Irmscher
27 replies
Hey warrior

5 reasons why traditional email marketing sux badly:

1. Most of Solo ads and ad swaps deliver freebie seekers who sign up with bogus/secondary emails which means your open rate is around 6%. On top of that these people are not buying anything, most of them are jobless trying to make at least few hundred dollars online.

2. When you are doing adswaps you can't avoid sending your visitors to rather douche offers hence you are losing your subscribers and also open rate is shrinking after each adswap

3. SO... with adswaps you basically burning your list because the amount of new subscribers that open your emails and click is significantly less than the amount of existing subscribers that losing interest in your emails (not opening from then on)

4. If you can deliver 100 clicks max it's that evil threshold that's very hard to go above if you are not buying SOLOs like crazy or have another good source of traffic.

5. Arranging adswaps take quite a bit of your time, some of the people you swap with are very unreliable and sending traffic that almost doesn't even convert into subscribers

The Bottom Line is:

I personally hate spamming people so I'm very careful on choosing the stuff I'm sending to my list, yet it doesn't help much - those people that are being played football with from one list to another losing their faith pretty quickly because they realize that most of "gurus" sending them emails every day are are interested in nothing else but their money.

SO, I'm not getting professional self-satisfaction from doing these things, it hurts my morality, this stuff is not very profitable either!


Conclusion: The only way to do email marketing these days is building a list around your own quality product - a list of BUYERS or at least free trial users that are really interested in your products. Then market them your own products or services and nowise going into SOLOs and AdSwaps evil circuit!


These are just my thoughts from my own experience, feel free to oppose them.
#email #marketing #sux
  • Profile picture of the author Trevor
    2. Absolutely not - It's up to you who you do business with and the choice is up to you - So, you can choose to only send your subscribers to a good offer/product.

    3. Same as with number 2.
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    • Profile picture of the author Irmscher
      Originally Posted by Trevor View Post

      2. Absolutely not - It's up to you who you do business with and the choice is up to you - So, you can choose to only send your subscribers to a good offer/product.

      3. Same as with number 2.
      True but where will you find so many people with good offers? Most of them have douche offers so if you don't swap with them you are losing like 80% of swap partners...
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      • Profile picture of the author shane_k
        Originally Posted by Irmscher View Post

        True but where will you find so many people with good offers? Most of them have douche offers so if you don't swap with them you are losing like 80% of swap partners...

        This is your problem right here.

        you know alot of ad swaps are junk, and will give you the pitiful results you listed above, yet you still choose to stay do these kind of swaps that spam your list, cause you to lose subsribers, give you only freebie seekers who use fake emails, etc.

        1) Change your mindset
        Would you rather keep these 80% of swap partners who are causing you to lose subscribers and fail? Or would you rather focus on the 20% out there who could help you succeed?
        You have to let go of what is not working, to make room for the things that do work.
        Instead of worrying about losing that 80%, imagine if you were to replace them with quality swap partners, who gave you quality leads, what would that do to your income? Think about it.

        2) Take action
        It might not be easy but you are going to have to learn how to find those 20% swap partners who are not junk. But taking action to do that will help.

        3) If you are unwilling
        Then drop ad swapping alltogether and choose another way to make money with your list
        Again like other warriors have said, there is a lot more to email marketing than ad swaps. Use the search function in this forum and start learning about other strategies.
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  • Profile picture of the author Thomas Smale
    Originally Posted by Irmscher View Post

    Conclusion: The only way to do email marketing these days is building a list around your own quality product - a list of BUYERS or at least free trial users that are really interested in your products. Then market them your own products or services and nowise going into SOLOs and AdSwaps evil circuit!
    Yup. And for growing your list you can always do it through an affiliate program where the affiliate will send traffic to your squeeze page but only get paid for actual sales.

    I'm not really sure why so many people bother with ad swaps as the quality of the traffic that most (publicly offered) aw swaps send is absolutely terrible. Private ad swaps between people that know each other are obviously a whole different story.
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  • Profile picture of the author retsced
    So, email marketing sux because of solo ads and ad swaps - STOP doing them then. Go use other methods to get targeted traffic into your business. I don't use either anymore because I agree that they are one of the least profitable ways to build a responsive list.
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    • Profile picture of the author Irmscher
      Originally Posted by retsced View Post

      So, email marketing sux because of solo ads and ad swaps - STOP doing them then. Go use other methods to get targeted traffic into your business. I don't use either anymore because I agree that they are one of the least profitable ways to build a responsive list.
      Email marketing can be different, that's what i'm saying in the conclusion. The way most of people do it - yes, it does suck.
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  • Profile picture of the author Jake Moore
    You can't overgeneralize anything. Anything will work if you do it correctly, recognize it's purpose and most importantly tailor your campaign to take advantage of both its strengths and weaknesses.
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  • Profile picture of the author Raydal
    Your definition of email marketing is very, very limited. Perhaps
    you may say why ad swapping solo ads sux but definitely not
    email marketing in general.

    Of course nothing will come close to building your own list
    of people who came you YOU through YOUR products. But
    this doesn't mean there are no other channels.

    -Ray Edwards
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    The most powerful and concentrated copywriting training online today bar none! Autoresponder Writing Email SECRETS
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  • Profile picture of the author Ismael Zarruqui
    I had a great success with solo ads but not with AdSwaps,so I decided to not do it anymore..I found that the reason is simple,Adswapers will often write their own ad copy or use generic swipe such as “check out this free gift” so the correlation between the ad and your offer is not always very good. There are also many “freebie seekers” on these lists who will not buy anything..and the most important thing is that their business is buy/sell solo ads not to promote offers !!
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  • Profile picture of the author mmg1865
    Never used Solo Ads or AdSwaps so cant comment there.
    But email marketing certainly doesnt suck, I have a couple of different lists for different websites and if you give / offer good quality products with good a well structured email then you can expect to see decent results.
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  • Profile picture of the author Devin X
    Banned
    The title should be, "why solo ads suck {in my opinion}" not, "why email marketing sux"

    Yes a lot of solo ad providers are scumbags who get their subs from other solo ad providers. Or they use proxies to deliver false clicks and zero human traffic. But, there are some genuine providers who don't ruin their list or con you out of your money.
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    • Profile picture of the author Josh Monroe
      Originally Posted by TheRealDudeman View Post

      The title should be, "why solo ads suck {in my opinion}" not, "why email marketing sux"

      Yes a lot of solo ad providers are scumbags who get their subs from other solo ad providers. Or they use proxies to deliver false clicks and zero human traffic. But, there are some genuine providers who don't ruin their list or con you out of your money.
      This 100%.

      Although the WSO section would have you believe different, there is MORE to email marketing than just ad swaps and solo ads.
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      • Profile picture of the author Devin X
        Banned
        Originally Posted by Josh Monroe View Post

        This 100%.

        Although the WSO section would have you believe different, there is MORE to email marketing than just ad swaps and solo ads.
        Thanks bud. And don't I know it! I feel there should be a post requirement to join the war room so that questionable folk don't join the forum, join the war room, and then put out a god-awful WSO in the hopes of making bank...lord knows there's lots of that going on.
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  • Profile picture of the author perfumer
    email marketing is one of the best ways to promote but you have to build your own list and above all you must offer value to your subscribers first in order to gain their trust and sales will happen naturally.
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    • Profile picture of the author drmahir
      That depend on the method of using it.
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  • Profile picture of the author Michael Oksa
    I'm still waiting to read something about email marketing and why it "sux". There is not a single mention of marketing to be found.

    Just sayin'

    All the best,
    Michael
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  • Profile picture of the author Thomas W
    Email marketing is definately getting harder and it's becoming a dying business platform.

    You will get less than 5% open rate on the average.

    Personally, i use all around approach. I use this addon in Gmail that allows me to pull social media profiles.

    So not only do i have email, i get social media profiles. This has allowed me to have an over 50% open rate
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    • Profile picture of the author Devin X
      Banned
      Originally Posted by Thomas W View Post

      Email marketing is definately getting harder and it's becoming a dying business platform.

      You will get less than 5% open rate on the average.

      Personally, i use all around approach. I use this addon in Gmail that allows me to pull social media profiles.

      So not only do i have email, i get social media profiles. This has allowed me to have an over 50% open rate

      That sounds like you're spamming people. Regardless, you're incorrect to say that email marketing is dying. It isn't at all. If you're only getting about a 5% open rate then you're doing a few things wrong...or a lot of things wrong.
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  • Profile picture of the author Justin Spencer
    Irmscher,

    You're problem is you have relied on terrible methods that don't provide value to anyone.

    Adswaps are only effective when they are complementary and synergize with the interests, values and goals of your subscribers.

    Em@il Marketers who do not get this will think that it does "suck".

    Your post should have been named: "ad-swaps suck when you do them wrong and here's why".

    Hopefully you take this has constructive input. I'm not pointing fingers. But that is the real case and reality.

    -Justin
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  • Profile picture of the author Matt Carlson
    E-mail marketing still works if you do it right way.Obviously lists generated through ad swaps and paid solo ads don't fare great.


    The reason is most of the ad swappers and solo ads seller over promote freebies to their lists and as a result the prospects stop buying products.


    Also,most of the solo ad sellers sell these packages on a daily basis(many of them do multiple promotions a day).So the same prospect may be on 100 other marketers' list.How can you expect to make money from such list.
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  • Profile picture of the author Randall Magwood
    I just got a sale from an email list of only 30 subscribers. Email marketing worx.
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    • Profile picture of the author Devin X
      Banned
      Originally Posted by Randall Magwood View Post

      I just got a sale from an email list of only 30 subscribers. Email marketing worx.
      I got 2 sales out of a list of 15. +1
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    • Profile picture of the author Joe Mobley
      Good point Randall. I sometimes forget theres value in the shorter lists.

      Joe Mobley

      Originally Posted by Randall Magwood View Post

      I just got a sale from an email list of only 30 subscribers. Email marketing worx.
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      Follow Me on Twitter: @daVinciJoe
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      • Profile picture of the author Kneesmith
        A good email list is a valuable asset... who would sell access to a list of loyal subscribers? Instead build a good list / product and find other folks with good lists and products and work together to promote each other. It's what every does and has done since business has been business.

        There's an old adage you get what you pay for. If you put a lot of time and energy into something that's payment as well.

        Now I have heard of people making a good amount from spamming lists they bought, but I would say they had to work as hard as someone making a legitimate list in the end.

        No shortcuts really, just do it right and get it over with I say
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  • Profile picture of the author Josh Monroe
    Forget Ad swaps and solo ads.

    Build your own list, it's more profitable.

    Look at it like this - the people selling solo ads, why are they doing it? If their list was SO profitable why would they allow other people to market their offers to it? If it was that profitable, they would be making a killing just promoting affiliate offers.

    Doing ad swaps means your getting the same subscribers that have been around the block on multiple lists, meaning they are bombarded with emails from marketers daily. They can't buy from all of you.

    As other people have commented, it's easy to make sales even from a small list. I have multiple lists, and they all have pretty decent open rates (I have a list of over 9,000 people in one niche that gets a crazy high open rate, im talking 40% that's 3,600 opens).

    Ad Swaps / Solo ads seem to be a hot topic here on the Warrior Forum, so it would make sense for people to make a WSO (which they are doing).

    My advice would be stay away, most people creating these systems to sell as WSO don't have your best interests at heart, their after a quick sale in a hot niche. Start building your own lists with different methods you find online, or create by yourself.
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    • Profile picture of the author Irmscher
      Originally Posted by Josh Monroe View Post

      I have multiple lists, and they all have pretty decent open rates (I have a list of over 9,000 people in one niche that gets a crazy high open rate, im talking 40% that's 3,600 opens).
      That's what I'm saying

      Before started doing adswaps I had a small list of 1000 (solely my customers) and I hard like 300-350 open rates which is 35%

      Now with a 2,500 list I've got an open rate equal to shitty 6-8%

      So basically I've burnt my list with those swaps, SOLOS didn't help either, BIG waste of time and money

      People, just STAY away from adswaps! And most of the SOLO sellers too...
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