Am I on the right track?

Hi guys,

I work as a full time salesman in a retail store selling products that cost $300 - $3000 each. I've watched over the years as we increasingly lose more and more sales to the internet and I decided I want a piece of that pie. I'm creating a review website targeting these customers and becoming an affiliate of big box stores that sell these products.

Retail affiliates seem to get 2-5% of each sale, which I understand is not as much as other affiliates such as Amazon. However, I assume there is no reason why that still can't be very profitable, correct (My current commission at work averages ~4%)? I only ask that question bc I don't want to make this venture harder than needed if it is generally accepted that you cannot make much money as a big box affiliate.

My website is an EMD;co for my keyword. - "Brand" "Product" Reviews (fake ex: www;SonyCameraReviews;co) which gets 2900 local monthly exact match searches. Google AdWords says the competition for my keyword is high but I assume that is a given since it is obviously something people search for shortly before purchasing. However, TrafficTravis says it is "Relatively Easy" to rank for that keyword. The average PR of my 1st page competition is 3 and the median backlinks are 70.

I plan to fill my page with blog posts relating to features about the product line as well as publish separate reviews for each product in the product line. I will use "Model Number Review" for each of review post's titles to further target each "model number review" as a keyword.

The site will earn me money by directing readers thru affiliate links to the trusted big box retail websites where they will be able to make their purchase.

I would appreciate if you more seasoned veterans could let me know if I am on the right path. I expect a good deal of trial and error but I would prefer to limit the head banging wherever possible!

Thanks in advance!