I have a book that I sell to dentists, "The Web Design Workbook for Dentists" at a regular price of $279.99. I often run a $199.99 special.
I have never run an affiliate program before and I am thinking of adding an affiliate program for the book but I have a few questions:
1) I have e-Junkie for my cart and I love them. Is their affiliate setup good? I've never done any affiliate work -- where is a good place to go with to get my own affiliates?
2) Is there a "best practice" for finding affiliates? Or is it simply a matter of contacting a lot of bloggers in the dental field and trying to get them on board?
3) Should I offer a % (the actual commision would change based on if I have a special or not) or should I offer a flat fee?
4) The book is somewhat of a loss leader for me, because many dentists who buy the book become clients - which is a very high ROI. Thus, I'm not shy about giving a $25 or $50 affiliate fee per sale. Is that a lot of money for an affiliate program, or not?
Side Note: If you do look at my site, the book is on special for $99 now because of a misprint in a magazine that reviewed it, but that special will go away soon.