Do you read Internet Marketing books?

12 years ago

Yeah I do. I often try to analyze how they say the message rather than what they are actually saying. Most often than not, a lot of IM books have some sort of copy that sells you into their links that are plastered all over the book.

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Greedy

12 years ago

Yes of course.

Cashvertising is great!

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DotComBum

12 years ago

Originally Posted by Greedy

Yes of course.

Cashvertising is great!

I like KaChing by Joel Comm

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Walter Parrish

12 years ago

What's the difference between electronic and hardbound format? I mean other than a paperback/hardback book having dated information???

curious I might be missing something here

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DotComBum

12 years ago

Originally Posted by Walter Parrish

What's the difference between electronic and hardbound format? I mean other than a paperback/hardback book having dated information???

curious I might be missing something here

The thing here is some of the hardcover books may not available in digital forms, so you have to read them to get the knowledge.

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Walter Parrish

12 years ago

Originally Posted by DotComBum

The thing here is some of the hardcover books may not available in digital forms, so you have to read them to get the knowledge.

the thing i was looking at is that a hardbound book on the stuff we do, most likely would be dated and obsolete by the time it goes to print. the authors website probably has more up to date info than their books.

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Tayman 12 years ago

I second Cashvertising.

Most marketing is psychology anyway. Study the great of advertising (Ogilvy etc.) and apply it online.

Once you really start reading some of the old stuff, you realize the "new" stuff isn't new at all.
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JohnMcCabe

12 years ago

Originally Posted by Walter Parrish

the thing i was looking at is that a hardbound book on the stuff we do, most likely would be dated and obsolete by the time it goes to print. the authors website probably has more up to date info than their books.

Sometimes, especially when dealing with specific tactics. Somewhere back in my bookshelves I have a book that recommends putting blocks of keywords in the same color as the background into your web pages to increase SEO ranking.

On the other hand, other than a more flowery prose style, many books on marketing and human behavior from a century ago could have been written today.

For example, if you substitute "opt-in form" for "response coupon", the two-step list building method is the same as it was in the Old West.

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Walter Parrish

12 years ago

Originally Posted by JohnMcCabe

Sometimes, especially when dealing with specific tactics. Somewhere back in my bookshelves I have a book that recommends putting blocks of keywords in the same color as the background into your web pages to increase SEO ranking.

On the other hand, other than a more flowery prose style, many books on marketing and human behavior from a century ago could have been written today.

For example, if you substitute "opt-in form" for "response coupon", the two-step list building method is the same as it was in the Old West.

excellent points John. I don't know why but that's right where I was at thinking about computer stuff, but I guess we could just say that little really changes lolol.

I will say this much though, I did affiliate marketing back in the 90s and stayed away from it for awhile and I'm shocked to see how things like SEO have grown.

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Henry White

12 years ago

Originally Posted by JohnMcCabe

...

On the other hand, other than a more flowery prose style, many books on marketing and human behavior from a century ago could have been written today.

For example, if you substitute "opt-in form" for "response coupon", the two-step list building method is the same as it was in the Old West.

And writers today are still grinding out pure, unadulterated rubbish at a penny a word!

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kuon

12 years ago

I like read books from my local authors. But anything blogging topics, I like it.

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DotComBum 12 years ago

Originally Posted by kuon

I like read books from my local authors. But anything blogging topics, I like it.

Which country are you from? I also read local books so I know what they apply to be successful in local market.
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tyronne78

12 years ago

Yes, I'm reading a book on SEO called "The Art Of SEO". Eric Enge and Rand Fishkin are both contributors to the book. Really good read if you're into all the geeky stuff.

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retsced

12 years ago

Yes, in my spare time I read books to help with my business. This month I will be reading scientific advertising (10th time) Internet business manifesto (3rd time) The one minute manager, The tipping point (4th time) and The science of getting rich (3rd time)

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Terry Kyle

12 years ago

Originally Posted by DotComBum

Do you take time to read Internet Marketing books? (The physical ones NOT ebooks) I sure do read them as I found many information available in it which are not available online, so it's quite helpful for me.

It's not an IM book specifically but Felix Dennis (he owns Maxim magazine) 'How To Get Rich' is easily the best book on entrepreneurship I've ever read.

A must-read.

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WebPen

12 years ago

I've read a few... Cashvertising, Millionaire Fastlane, etc.

I've always been a bit of a self-help reader

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Devin X

Banned 12 years ago

IMO, the ones I've read suck terribly. Full of vague conjecture and pointless banter. There's plenty of great information in marketing textbooks...it's just up to the reader to transfer that knowledge to the online sector.

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playhard

12 years ago

Read some, like The Art Of SEO. But these days I just read the forums...

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Michael Franklin

12 years ago

Laptop Millionaire is an excellent book that I refer to every so often....Great breakdown of methods.

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Randall Magwood

12 years ago

I got a book on business for class that i read... goes into internet marketing very little. But i'd choose a Dan Kennedy book over it anyday.

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Dariuszden

12 years ago

Rarely, internet marking is changing too fast to rely on books imo.
But I did enjoy 4-Hour Week Day from a motivation stand point.

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bob ross

12 years ago

Cashvertising is definitely a great read. "Pitch Anything" by Oren Klaff is better though.

I also can't recommend "The irresistible offer", "POP!" and "Influence" as required reading.

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starcraft2

Banned 12 years ago

the book from christine clayfield "from newbie to internet millionaire" i think it was called was pretty solid for beginners

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kazim

12 years ago

I don't read marketing books but I read ebooks. I prefer hard copy to ebooks. But it's my own opinion.

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xpesos

12 years ago

I do not read any marketing books , ebook or physical till i apply my previous methods learned..
and yes i do have plan to buy some books but after i have applied my methods to it's full extent

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Prosper2day

12 years ago

Yes I do on specific topics that grab my interest like blogging and traffic tactics.

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tanjiehao

12 years ago

Yes I read them pretty often. A recent book that I read about Internet Marketing is "The Dip" by Seth Godin.

I found it through an online review and went to the library to borrow it. It covers everything an Internet Marketer should know for a successful website, an amazing informative text.

I recommend that you go read it for yourself!

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Socialbakers

12 years ago

Yes, I'm reading internet marketing books from time to time. Not that I'm a regular reader - to be honest, it's not always the best reading in the world, but it's useful, insightful and I like to educate myself.

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webbusineses

12 years ago

I did read books i think one was from SEOMoz as i remember.

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sandeepsinghyadav300

12 years ago

Everything I have learnt about internet marketing is from INTERNET. I gained knowledge from websites, video tutorials and forums. There is plenty of valuable knowledge online.

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mark healy

12 years ago

just reading christine clayfield newbies to millionnaire book, its great

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andrewkar

12 years ago

I read a lot. World without Amazon would be very nasty place.

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Nick Walsh

12 years ago

Ultimate Sales Letter Toolbox by Yanik Silver is a good read about openings, bullets, selling words, phrases, copy connesctors, guarantees, closes, to create killer sales copy

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sax.sunny

12 years ago

Well, I have never read a book on IM but I regularly read books on other topics.

It's a good thread. Many books popped up which I wasn't even aware of. I think I will take one soon.

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dwivid

12 years ago

I didn't hear before about this type of thing that help us for marketing.

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Karen Connell

12 years ago

I have learned such a lot from reading, but mostly ebooks.

The hard copy books that I read are usually motivational stuff.

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joseph234

12 years ago

Yes I do .I like KaChing by Joel Comm

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moneymakerway

12 years ago

Reading is very important, no matters if it is a digital or physical format! It gives you a strength and intent to advance and make a difference.

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catherinachia

12 years ago

Not physical yet. But I have downloaded tonnes of ebooks on it, yet to digest all of them.

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clou

12 years ago

I more than 500 PRL ebooks but newer read those yet. Too much info. makes me confused.

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fin 12 years ago

I read business books; not IM books.
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ewebmaster

12 years ago

I dont read books except a few e-books.
Can someone suggest a good book so that i can start reading marketing books.
But please interesting one

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Sleika 12 years ago

have 3 on my desk sitting next to me right now .. laptop millionaire, google adwords ( dont see me needing it the near future but good read about how people search ) and web copy that sells
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Do you read Internet Marketing books?

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