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Websites: Specialize or diversify?

by StingGB
5 replies
I have one website, which after several knocks and bumps along the way (mainly from google) is now stabilizing and beginning to make a little bit of money. I could probably expand it to eventually make enough to live on. My question is - Should I concentrate on this site, or leave it alone move on and diversify with new sites and different subjects?

My quandary is I am 'considered' an 'expert' in the subject on this site, I have a USP as it were. Any other subject/site would really just be a regurgitation of what other people are already doing. However, I'm also very well aware of what google can do ranking wise to a single site if it has a mind to, so diversification is very appealing.

Your thoughts?
#diversify #specialize #websites
  • Profile picture of the author Corey Geer
    STOP IT STOP IT STOP IT! Stop right now!

    You HAVE a website that's starting to make money you said right?

    That's insanity to just drop that project and start on new ones. Build on your current existing website and see what comes of it. You could be the next big thing in your niche or you might just make enough to get by, you never know until you go for it.

    This is the problem with most people who get into IM. They start up a blog/website, it only makes a little to no money and little to no traffic, so they give it up and start doing something else. People who make millions yearly today started out making nothing and working their asses off when they first started.

    Unless you're born into a wealthy trust fund, you win the lottery or someone just hands you money, you have to start from nothing and slowly build your way to something great.

    Conclusion? Stay with your current website that has traffic and is generating income, no matter how small it is. Concentrate on that site and see what you can do with it.
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  • Profile picture of the author Mark72
    Continue to specialize in your current niche and keep providing fresh, unique content to build more momentum with the search engines.

    Also, make sure you have an opt in box on your site to collect leads and follow up with them.

    This should help to bulletproof your business if your rankings take a hit.
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  • Profile picture of the author Nexstair
    staying focused in one of the hardest but rewarding thing in life.I am sure you would not pay something to learn it.
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    Custom Website design | Affordable Theme Development | Special Discount for Warriors
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    • Profile picture of the author myob
      Stay with it. Being an "expert" in your niche is perhaps the greatest USP to have, as it can be leveraged most effectively in even the most intense competition. You may find that marketing directly to your readership audience with such a high value USP will result in markedly higher conversion rates. Consider broadening your base through content marketing in targeted publications such as ezines, websites, blogs, social media, offline media, etc.
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  • Profile picture of the author StingGB
    Well, that seems pretty unanimous, stick with what I'm doing.

    Just to comment on a couple of the posts: My site is not going to be 'the next big thing'. I know my market very well, and at best there will be a living in it, and as yet that requires full market reach.

    I hadn't thought of my opt-ins as my insurance. There are only a few hundred at the moment, but I can foresee this reaching 10k plus.

    Fianlly, Nexstair is right, staying focused is the most difficult thing. Its a funny business this IM lark!

    Thanks everyone, you've been great as usual.

    Brian
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