The $300 MILLION Button
Why do they break in different web browsers and have code littered all over the place?
Don't get me wrong - content is king - and there are some amazing sites that don't have the technical or usability boxes ticked, yet can still pump out some amazing sales and traffic volumes - but I'm surprised at the sheer number of web sites, squeeze pages etc. that simply don't work across multiple browsers, or have hard to find order buttons or contact details. These great copy web sites are potentially losing sales due to simple usability and technical issues - ouch!
In case you're wondering what my original subject was, it's the case of how changing a login form and moving a button netted a big US company a cool $300 million.
See: The $300 Million Button
Even on a smaller scale, these small changes can make a huge difference to your web site.
Terry Day@
http://www.besthomebizinfo.com
http://www.thekeytosuccesssystem.com
http://www.besthomebizwebsite.com