What I've Learned in a Month of IM

26 replies
I've been in the IM game for a month now and this is what I have come to realize.

You need to approach IM as a business where you are the manager. You do not need to be good at a single part of IM. You need to be good a building a team/hiring/etc.

Once you understand who is the best at what and where to get it - you can create an IM business that is quit successful.

After one month, this is my belief. I would love to hear other points of view.
#learned #month
  • Profile picture of the author Dan J
    I agree that IM should be treated like a business where you are the boss, however I disagree with the "You do not need to be good at a single part of IM. You need to be good a building a team/hiring/etc."

    The reason for that is because you need to know (or at least have an idea) how the functions of IM work. Otherwise when it comes to hiring your workers/outsources, you will find it difficult to direct them which will subsequently lead to a less effective workforce.

    I made it almost compulsory to myself to learn as much and be as good as I can in this field because:

    1) I didn't want to get confused with IM Jagen.
    2) I wanted to get a feel for the industry.
    3) I wanted Utilize the knowledge I know to help my business and others within the community.

    Essentially you can outsource almost everything, but I think it should be up to the 'boss' (you) to build your business from the ground up until profit. Once this is accomplished, by all means, assemble a badass workforce that will manage your activities whilst your building another project.

    Just my 2 cents
    Signature
    Email Copywriter For Established Info Marketers
    I write emails people look forward to reading, clicking and buying from. To learn more, click here.
    {{ DiscussionBoard.errors[6947398].message }}
    • Profile picture of the author shane_k
      Originally Posted by Dan J View Post


      Essentially you can outsource almost everything, but I think it should be up to the 'boss' (you) to build your business from the ground up until profit.

      Just my 2 cents
      The problem is that most people never get to this point.

      Why?

      Because there is so much to learn about IM, that if you choose to start by doing everything yourself you are not able to put 100% focus on the activities that actually bring in profits.

      People get too caught up in activities that don't do anything for their business but they do it because they were told that is how things are done.

      Or it takes them so long to learn how to do all the little technical things that they run out of money or get discouraged, before they even realize that there are certain activities that they should be focusing on and not on all the technical details.

      One of the greatest things that an IMer can learn when he is building his business is, "he doesn't have to be an expert."

      Take paypal for an example.

      Alot of us use paypal, but we don't know every single detail about how it works, nor do we need to. All we need to know is enough to be able to use it.

      Think about this for a moment. Think about how much time you have freed up because you don't have to know every technical detail about payment processing.

      Imagine having that same kind of freedom in other areas of your business.
      {{ DiscussionBoard.errors[6947906].message }}
  • Profile picture of the author Chri5123
    Originally Posted by SickNickel View Post

    I've been in the IM game for a month now and this is what I have come to realize.

    You need to approach IM as a business where you are the manager. You do not need to be good at a single part of IM. You need to be good a building a team/hiring/etc.

    Once you understand who is the best at what and where to get it - you can create an IM business that is quit successful.

    After one month, this is my belief. I would love to hear other points of view.
    I agree with parts of this.

    You NEED to know YOUR strengths and outsource the stuff you are weak at to someone that is good at them.

    MOST of all - whether it be IM or any other business you need to be resourceful...
    {{ DiscussionBoard.errors[6947583].message }}
  • Profile picture of the author locke815
    Originally Posted by SickNickel View Post

    I've been in the IM game for a month now and this is what I have come to realize.

    You need to approach IM as a business where you are the manager. You do not need to be good at a single part of IM. You need to be good a building a team/hiring/etc.

    Once you understand who is the best at what and where to get it - you can create an IM business that is quit successful.

    After one month, this is my belief. I would love to hear other points of view.
    Working as a team is definitely better. There's a saying two brains is better than one brain
    {{ DiscussionBoard.errors[6947617].message }}
  • Profile picture of the author dalegolden
    One of my old friend told me some days ago that this new generation have got a big problem. Ans that is, they learn a very little things about a subject and think that he or she knows everything about it. What I believe the more you will be in internet marketing, the more you will learn. You have a lot of things to know and learn.
    {{ DiscussionBoard.errors[6947637].message }}
  • Profile picture of the author picnic
    Banned
    So very true. Hiring others to address your own personal weaknesses is an excellent way to approach it. Best to leave the aspects that you're personally passionate about and good at to yourself just to maximize the efficiency of your business while outsourcing the stuff that you're less proficient in to someone better suited
    {{ DiscussionBoard.errors[6947800].message }}
  • I have pretty different opinion than this one. I focus on only 1 thing in internet marketing. I think one should focus on only 1 part or 1 thing. One need to have knowledge about all departments when he has his own business but when a person is working in a company then he need to be focused on 1 thing.
    {{ DiscussionBoard.errors[6947902].message }}
  • Profile picture of the author WeavingThoughts
    You need to know how everything is done right to train your team.
    {{ DiscussionBoard.errors[6947974].message }}
    • Profile picture of the author Kreator517
      Originally Posted by WeavingThoughts View Post

      You need to know how everything is done right to train your team.
      Don't ever outsource anything you haven't mastered yourself first, otherwise the quality of your operation be at the mercy of your contractors, who you won't have a clue if they're doing their job well or not if you have no idea how its meant to be done.

      If you're going to treat IM as a business, then you need to behave as every entrepreneur does.... Start as CEO, Marketing director, customer service, accountant AND janitor and only hire out once you're margins allow it.

      If you don' build at least a working knowledge of the nuts and bolts of the industry, you'll be less able to INNOVATE and ADAPT as the boss due to your ignorance.
      Signature
      THE SEO SUPERIORITY SERVICE WSO!

      Superior SEO , Expert SEO Services, seo experts

      "On Every Call a Sale is Made.... Either you Sell them, or they Sell you on why they can't Buy"
      {{ DiscussionBoard.errors[6949104].message }}
  • Profile picture of the author Dariuszden
    I think you just summed up starting a business online and not getting into internet marketing. For a business all you need is capital and some knowledge, and outsource the rest. Which is fine if you have the money, but to be truly good at IM you need to learn it yourself first, and continue learning.
    {{ DiscussionBoard.errors[6948002].message }}
  • Profile picture of the author headmaster211
    Banned
    I agree with the outsourcing part. But also, I would not be outsourcing unless I try it once and I really know the true quality of stuff that would be provided to me. Sometimes there are these stuff that would just take 2 min of your time and you have to outsource it just because you don't know it.

    You need to do at what you are good at and organizing stuff. I am not good at everything. But I exactly know where and who can get my things done that I can't myself.
    {{ DiscussionBoard.errors[6948224].message }}
  • Profile picture of the author icoachu
    I've also learned: Don't pick up the soap. Lots of scammers out there.
    {{ DiscussionBoard.errors[6949090].message }}
  • Profile picture of the author picnic
    Banned
    Also OP - have you tried any of the WSOs from this forum?
    {{ DiscussionBoard.errors[6949099].message }}
    • Profile picture of the author TheNewJames
      Originally Posted by picnic View Post

      Also OP - have you tried any of the WSOs from this forum?
      Nope, haven't tried any WSOs yet. I just read/research a lot on the topics and try to implement them on various sites. Nothing too serious yet, just trying to gain a firm understanding - which brings me to my next point. I agree with the majority of you who say that you need to know it first - at least a good portion of it. That will be critical when it comes to building a team.
      {{ DiscussionBoard.errors[6949232].message }}
  • {{ DiscussionBoard.errors[6949292].message }}
    • Profile picture of the author TheNewJames
      Originally Posted by Randall Magwood View Post

      Have you made any sales yet?
      $28.37 through Amazon Associates.

      Some from product suggestions through a message board that I am on and I made a test site that somehow got some traffic and some people bought stuff through - dunno how/why...guess that's the good thing about Amazon Affiliates - once you get them to Amazon through your link, and they shop, you're good to go!

      Currently working on a good (hope it's good/performs) niche site with the knowledge that I have learned thus far - hoping to have it out in about a week.
      {{ DiscussionBoard.errors[6949308].message }}
  • Profile picture of the author JoeyElmore
    What's that saying?... Jack of all trades, master of none? It's my experience that most successful people master a few key roles and surround themselves with people who are better at doing the other things. You should definitely discover what your strengths are and leverage them.
    Signature

    "The grass isn't always greener on the other side. It's greener where you water it."

    {{ DiscussionBoard.errors[6949642].message }}
  • Profile picture of the author kirajx
    I learnt that a online business needs time and dedication
    {{ DiscussionBoard.errors[6950204].message }}
  • Profile picture of the author Henry White
    There's considerably more to it than that - and outsourcing what you don't know or don't want to do is not always going to be the perfect solution. Michael Gerber explained much of this in E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It - highly recommended reading.

    You'll be wearing three hats and performing three roles in your own business - as owner/entrepreneur, manager, and what Gerber calls 'technicians' otherwise commonly referred to as 'labor' or the 'labor force.' He makes a number of insights into where the wheels start to come off, taking the assumption that the technicians really knows their job inside and out - which is not the case in Internet marketing because most people are still going to underestimate what is required while overestimating their ability to perform those myriad functions.

    These required functions are invariably very murky in every newbies mind, assuming they know them at all; and still a little hazy even among those of us making a living doing parts of it, which explains why so many reach a plateau and are physically and emotionally exhausted to take it to the next level.

    This is why I encourage you to learn the options before you make hasty decisions based on limited knowledge of what's available. In choosing your model you're going to set the course and define which of these functions are going to be crucial to success, and which are going to fall into the 'not-so-much' or 'not-at-all' categories.

    There are ways to leverage what you already know and can do, but you're still going to have a series of learning curves throughout your business career. In my experience, adapting to change is the biggest one that's always lurking the shadows waiting to pounce at the worst possible moment.

    If you lay a solid foundation, you'll be able to not only survive but thrive - and that's really the point, isn't it?
    {{ DiscussionBoard.errors[6952494].message }}
  • Profile picture of the author masterpaintingnow
    I agree that we need to know about the subject we are outsourcing to. For example, if you hire someone to write your sales copy, how will you know if they did a good job?

    I guess you can go by the conversion rate. If the normal conversation rate in your nich is 3% and the sales copy they wrote only brings in 1%, then you wasted money, and need to hire someone better.

    The good thing is that I don't think there are any aspects of IM that cannot be tested to see if you hired the right person.
    {{ DiscussionBoard.errors[6952586].message }}
  • Profile picture of the author TerranceCharles
    You also want to find a mentor who is successful to learn from. It's good to get trial and error experience yourself, BUT it's much quicker and profitable to learn from someone who is really doing what you want to achieve. Also, TRAFFIC is the #1 factor, you can promote anything with traffic, you just have to search out the best PAID sources.
    {{ DiscussionBoard.errors[6959656].message }}
  • Profile picture of the author wesawu
    I would have to agree! I come from a "mortar and brick" background. I learned the hard way that I can't be all things to all people. Delegating responsibility was extremely difficult if not impossible at first. However, once I mastered the art of delegation, life became more pleasant, profits were higher, and respect from employees skyrocketed! I wish I knew 20 years ago what I know today! Life is Good! Be honest, try harder than the competition and you will succeed! Speaking from personal experience!
    Signature
    Get 50% Off on High Quality PLR - Use Coupon Code: WSO50
    {{ DiscussionBoard.errors[6959742].message }}
    • Profile picture of the author Jeff Schuman
      Most people who start an offline business hire employees. It only makes sense that Internet marketers should hire people as well. The difference is we have the advantage of outsourcing and paying by the project as opposed to having people on a payroll earning a salary or hourly wage.

      I am glad I learned some of the basics of Internet marketing such as writing and setting up a blog. I wish I would have started outsourcing earlier. I know my business would be further down the road if I had.
      Signature
      Jeff Schuman - SEO Blog Writer For Hire! Buy affordable, SEO, quality, MMO niche blog articles. Fast turnaround.
      {{ DiscussionBoard.errors[6959770].message }}
  • Profile picture of the author Justin Spencer
    Originally Posted by SickNickel View Post

    I've been in the IM game for a month now and this is what I have come to realize.

    You need to approach IM as a business where you are the manager. You do not need to be good at a single part of IM. You need to be good a building a team/hiring/etc.

    Once you understand who is the best at what and where to get it - you can create an IM business that is quit successful.

    After one month, this is my belief. I would love to hear other points of view.
    Yep - you just have to be familiar with the moving parts so you can
    create a sense of expectation.
    {{ DiscussionBoard.errors[6960232].message }}
  • Profile picture of the author JerrickYeoh
    You might not need to be expert in IM but you need to know how to make IM work well.
    So you only able to pick the right services and people to help you out.
    The best is you learn from them as well so you do not need paid that much expenses in long run and looking for the opportunities.
    {{ DiscussionBoard.errors[6961018].message }}
  • Profile picture of the author WF90te
    I am not an expert in internet marketing but based on my experiences,
    I agree with the people who said that IM should be treated as a business and
    that work and dedication is required to succeed in it. I also strongly agree that
    people should learn and master the skills before they out-source.

    I think that instead of rushing in on a large scale and ending up losing money,
    it would be better to learn from a good mentor and use free methods
    to find systems that can actually bring in money and then scale up.
    {{ DiscussionBoard.errors[6961977].message }}

Trending Topics