Which Marketing Plan Should I Go With?..

by L.Roman

Posted: 12 years ago 14 replies

INTERNET MARKETING

I'm really confused as to what will give me the best results for my money...I have researched varies marketing plans to drive traffic to my website and grow my business...I've developed many websites before and I'm pretty familiar with Seo, but I am now in a different industry and don't have the time...I'm a Real Estate Property Manager and want to grow my business thru my website...Here is the research I've done as far as marketing online and hopefully I chose the right one....

First option:

Google Adwords, based on the keyword, it will cost me about $700 a month to drive about 300 clicks to my site, if I get a 2% conversion, that would be 6 phone calls or request via my website, and maybe convert 1 at lest I'm hoping. It's just very risky to spend $700 for clicks.

Second option:

Hire a Seo person so I can rank high on the search results...I'm guessing around $600 a month based on what I've read...Only issue with this is that it will take a long time to rank among the top 4 if I ever even do...And yet, Google search results are not demographic unless it's google maps, so visitors to my site which are located in another state are no good to me since my service is locally...

Third option:

Pay around $500 a month to major sites that I have submitted my site to like Manta, Superpages, Mapquest, Yellowpages, Local, CitySearch and so on, these sites have a lot of traffic and with $500 a month I can get featured ads when ppl search for my service in my area, plus it can drive traffic to my site as well...

Fourth Option:

Pay per lead service, there are various sites that you can pay per lead for my specific service in my area. They charge around $30-$60 dollars per lead, the conversion ratio is 1 out of every 4, so I pay for 4 leads and get 1 customer, so I'm at around $240 on the high end....Just seems that I'm paying $30-$60 for a phone call from someone and I don't know if the conversion ratio is really what they say...

I appreciate your feed back...Thanks in advance

#marketing #plan

locke815 12 years ago

I'd go for first and second option that you proposed actually.
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3dy 12 years ago

Forget about #3 and #4, at least for now... the second option seems to be the best but, as you have said, it takes time. Combine it with a little bit of #1, learn to make successful AdWords campaigns, and it could work.
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dalegolden 12 years ago

Hiring an experienced SEO person will solve your problems easily. Because if you get a better search engine position through SEO, you will get a lot of targeted traffic for free. No need of method 1,3,4. . You will get a lot of experienced SEO service providers from freelancing sites. They will provide you monthly services for $300-$400 only.
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galmiar 12 years ago

Second option is what i have always based my business plan on as once you are are ranking organically your on auto profit (once you have covered the costs of course.)

However, you are right this method comes with some hurdles. You do not need to spend $500 a month on seo, that is a little crazy, $250 should be more than enough. There are some great seo experts that advertise their services on here so a fraction of the cost of big seo companies.

Just make sure you read a lot of the thread and reviews on them to make sure they have a good track record, that they are strictly white hat and produce good lasting results etc.

But although you will be laughing once you site is ranking it does require a lot of patience and some investment but certainly an option to bare in mind.

The first option google adsense, well i've dipped my finger in a few times an always got stung. People can make it work for them but it is big risk...

I quite like the option 3 though, if you think you would get response from it then go for it as it would be more immediate then waiting to rank.

Hope this helps you a little...

Good luck!
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- L.Roman 12 years ago
  
  Thanks a lot to everyone for their opinion, they were really helpful...
  
  Thanks
  
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ZachLevi 12 years ago

Advertise offline too not just online.
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- debra 12 years ago
  
  SEOing your site will not always bring you a buyer. Increase the odds...Yes, but it's still not a perfect science.
  
  I would go with option 3. Get in front of a buying audience as quickly as possible without compromising your budget.
  
  You also left out a very strong contender to bringing traffic to your site that need your service...Content. Not all content has to be hosted on your site but it is perferred by a lot of ppl here.
  
  Example:
  A report on letterhead pdf form that shows:
  1. How to Stage a Home for Sale in Florida
  2. What to expect from a home inspection in Florida
  3. etc., etc...
  
  The report can have your vCard and other business info in the report. Host the report on doc sharing sites:
  
  Docstoc Upload & Share PowerPoint presentations and documents http://www.scribd.com http://www.box.net Welcome! - eSnips DivShare - Professional Media and Document Sharing 4shared.com - free file sharing and storage GigaSize.com: Host and Share your files Digital Publishing to iPad, Web and Android | YUDU Pro Calaméo Issuu - You Publish edocr | edocr http://www.gazhoo.com/ Free French Porn Tube :: Thousands of French Porn Movies Share Calendars, Files, Addresses, To Dos & Photos Online for Free http://docs.zoho.com/ https://www.gotomyfiles.com/ http://my.huddle.net/ http://www.twidox.com/ http://pex.webexone.com Deal Room - Online File Storage | Document Collaboration | Document Sharing | Online Project Management | Collaboration Software SlideBoom - upload and share rich powerpoint presentations online PowerPoint Presentations Online - Upload and Share on authorSTREAM http://www.slidelive.com/ Upload and Share PowerPoint Presentations Online - SlideServe Myplick - share PowerPoint presentations online, slideshows, slide show http://www.slideburner.com/ http://pdfcast.org/pdf/ Upload your PDF form with fillable fields and collect/gather/get data/answer/answers/fills/fill data http://www.officelive.com http://www.rapidshare.com http://www.lulu.com http://www.docshare.com http://office.microsoft.com Publish Digital Magazines and More Online for Free | YUDU http://docs.google.com http://www.instructables.com http://member.thinkfree.com Find, share & upload documents. Get better grades | wePapers Online Collaboration, File sharing, and Project Management that is user friendly. http://www.doxtop.com
  And ppl love to see the inside of a houses decor. You can use pinterest and other sites like it. Kind of like virtual home staging. Seek out followers in the same geographic area.
  
  Thanks
  
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hockmasm

12 years ago

are you trying to find customers looking to buy houses or someone else? i think that would help determine the method you choose. you got to think like your customer, are my customers searching for properties online? YES! 90% are window shopping online these days. I was one of them when I bought my house.

Thanks
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Joseph Robinson

Banned 12 years ago

Originally Posted by hockmasm

You can't use your own experience as a guage, unless you were looking to buy a home in Hialeah Florida. Let's think about it, we're talking about an area that is almost entirely Cuban (I think in the 3 trips I took there I saw 4 white people), in the lower to lower middle class. A good portion are immmigrants as well (legal and illegal).

Not as many have computer and internet access as you think.

Thanks
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Alexa Smith

Banned 12 years ago

Originally Posted by Joseph Robinson

Let's think about it, we're talking about an area that is almost entirely Cuban (I think in the 3 trips I took there I saw 4 white people), in the lower to lower middle class. A good portion are immmigrants as well (legal and illegal).

And I thought your "local knowledge" for these threads was limited to Turkey ...

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Joseph Robinson Banned 12 years ago

Originally Posted by Alexa Smith

And I thought your "local knowledge" for these threads was limited to Turkey ...

If my personal experience is any indicator, it'd be better to try to win over this demographic with pork/ham .

To expand (I did some Wikipedia to make sure I wasn't talking outta my ass), the OP's market was about 75% Cuban at the 2010 Census with the median income settling around 19k (women) and 23k (men). Population overall is on the downswing as well compared to the '00 Census (There is a niche of Cubans here in Orlando and for whatever reason Michigan is a popular spot).

So the OP needs to consider this to start (keep in mind I'm not a real estate buff): do they have economically friendly property to sell? Can they make their property more attractive than rental property/apartments (Hialeah is about 10k people per square mile) that are dominant in the section of Miami.
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IprovideSEO 12 years ago

L. Roman,

I would do a combination of PPC and SEO that way you can see instant results for highly defined and high converting keywords with the pay per click. Then in the meantime have an SEO company or consultant work on ranking your website for natural keywords.

Also, you can have your keywords narrowed to whatever demographic location you are in for example, "Real Estate Properities New York" and even narrower "Real Estate Properities Mid-town Manhatten".

I did SEO work for a client with rental properities and now he gets booked online weeks ahead of time.
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stellaex 12 years ago

Employ an SEO expert it will not only give the desired visit to your web but also make more sales

Its results are for long time and also long lasting, but in start it take little time.
Make sure that you will hire the required person

And 600 is lot more amount you can appoint even on less remuneration
And if your services is in local area than you target only the local area
webs to make you on 1st page on Google
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MIB Mastermind 12 years ago

You should go with PPC that way you can find out quickly (and cheaply) what keywords convert best, you can now optimize your site for SEO based on the intelligence you gained from adwords.
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Which Marketing Plan Should I Go With?..

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