"It's easier to sell 10 items at 300$ than to sell 100 items at 30$" - Is that true?

It is always hard to find the customers for high price products. You will find it far more easier to find low price customers. Offering a discount can also increase the sales number.

It's all about matching customers to solutions. The price is really irrelevant.

With that thought in mind, it's much easier to solve the problem of 10 people than it is of 100 people.

So, yes, I'd say it's true.

The thing to note is that you can't sell a $300 product to a $30 customer.

A friend of mine used to use the phrase "Busy fool".

What he meant was, why do all the additional work if the end result works out that you earn the same money.

Selling something for a 1/3 of the price means doing 3 x as much work.

Use split testing and see what works.

You dont want to alienate your list by selling over priced products but at the same time you dont want to sell too cheaply.

Get the balance right and you will make a packet.

I think it's very important to sell them a low priced product first - but the low priced product MUST have a value to that person that far exceeds the cash they paid for it. With all things considered, it's not much harder to sell a high priced product to prospects once you have given them every possible reason to do so.

If they have to have it, they'll buy it. If you find it difficult to sell people on high ticket products, quite simply, you are not doing a good enough job of convincing them. In saying that though, no amount of persuasion is going to convince a lot of people to buy a crap product. If the product/service is valuable and you are ABSOLUTELY convinced that it is, then your job of selling that product will be far easier.

The day I switched from selling $27 products to $2k & $3k products was the day it all changed for me. You have to believe in the product and you have to give every sensible reason for someone to buy, answer obvious questions and overcome all reasonable objections.

Of course, people who spend $2000 on a product need to be absolutely convinced it's a wise move for them - and that's your job.

If I have calculated this correctly...it's the same amount of money isn't it?

I'd say 100 items at $30 are easier to sell - people are more likely to think "Ah well, it's only $30!".

With the sale of 100 products too, you can also grow your contact list and gather a larger group of future potential customers!

To me if you selling a $30 product for $300 then you ripping people off

It's not about ripping of somebody (to me). It's about choosing a product to create in the first place. Which, in turn, has an influence on the amount of time and value I'd put into that product.

It really depends on what business you're in.

The reason some gurus say that high price, low volume is better than low price, high volume, is because they're promoting the idea of marketing to a small niche.

Inside small niches, it's just hard to get huge volume. It's still hard to command a really high price, mind you, but not AS hard to getting massive volume.

So, yes, for most of the businesses that would fall under the banner of "internet marketing," higher prices products is generally the best strategy.

BUT, there's a catch:

You need to offer something genuinely fantastic to command those high rates.

Whether it's high entertainment value or just information that nobody else knows, you need something to justify the price tag.

You'll get an insane refund rate if you're selling crap for $300.

It depends on your product quality. Something cheap product has better quality than expensive product, also the demand of product.
Buyer always looking for cheap product and has good quality. It is better if you offers discount/coupon to attract buyer.

Regards

Is there a middle product price. Getting three hundred conversions can be a tall order - depeding on your niche traffic and conversion rate of course.

While there would be a lot more people willing to take a risk on $10 there would be less people willing to part with $300, that is a lot to shell out. What about a $30 - $100 product? So you would only need less people to make good money and most people can afford to part with $30 or so for a good product.

In my eyes it all depends on the niche and your demographic - for example, it's easier to sell a $300 product to IM'ers who you know are already making $1'00'000 a year - why?...

...Because they have money.

I think if you're targetting a demographic that is 'poorer' so to speak, then I would think it would be essential to sell them something cheaper before you 'go in for the kill' and try to sell them something expensive.

If they don't have as much money, they are going to be pretty weary and need to know you're a credible and knowledgable enough marketer before they go investing their money in you.

Like I said though - take a long hard look at your niche and demographic and then decide what you're going to do from there.

I had a whole spiel about market segments and value perception but I figured Russell could say it better than me haha.

Even if you look at the businesses in your city, there are always your higher-end stores in the higher-end malls and districts and they don't exactly seem to be going out of business.
Every market has its percentages.

Hope that helps...

Anthony

In one year of my Internet marketing,I never tried to sell products which were above 47$(initially)..Building a relation with list is much important than just list building..Slowly I started selling products at 97$..it is working for me...of course,those products deserved that price.

This is not true at all. Neither is easier than the other, it depends on the situation, the business, and your skillset.

I know people who run agencies who can easily get a small number of people each paying $1,000+/mo, and then I know other people who can get hundreds (or thousands) of people to each pay $30/mo.

There is no one that is better or worse, just depends on your skillset and the industry you are in.

If you are planning to build a true business you definitely need to have both in your business funnel. Your funnel should resemble something like this:
1. Free Offer
2. Low cost offer (Turn a subscriber into a customer)
3. Medium sized offer
4. High end offer

At each level the offering should be building maximum value and over delivering.
The high end products will give you a lot of profit.

Given the right market, problem/opportunity focus and product planning - yes that can be true.

For example, if you are going to sell a book on curing a yeast infection - pretty tough sell at $300 and very little upsell opportunity...but if you have the right product you can sell a ton at $30

On the other hand, if you target a market where demand will continue and the solution is multi-phased, then certainly it is reasonable to lead with a $297 product and even upsell to products into the $1000+ range.

Very much depends on the market, what challenge you are addressing, how YOU want to build your business (some people like creating many $30 products and not go deep in their market whereas others focus on 1 market forever and develop a range of products)

The great thing is that you have the choice to pursue either option depending on your passion and skills.

Jeff

Ahh... The usual "I think that answers". Ok here's an answer coming from someone with proven experience.. It is easier to sell an expensive item than a cheaper one if and only if you know how to do it.

Personally I prefer to sell high because of the quality of the buyer. A buyer that pays a lot of money for something is a lot more serious than someone that buys a cheaper one, they want results now and they are willing to put in the work, at least that's my experience with my customers.

LifesoFree,

The price of the product you're selling should be completely based on the amount of value you are delivering.

I.E. (More likely customer is - to achieve a specific result because of your product - the higher it should be priced).

Whoever said the sentence regarding how selling a higher ticket item is easier than doing high volume is not aware of how a sales process works.

Your front end marketing and back end marketing processes will dictate the amount of volume you will do.

If you are marketing to the affluent it makes more sense to charge more because:

1) They can afford it
2) Price is not a deciding factor for this group of people
3) They will see little value in a lower priced product
4) Remember the value concept above - regardless

If you are marketing to the non-affluent or (everyday avg. peeps) then your price and marketing/sales processes should match that.

You cannot sell prada to someone who buys clothes at walmart.

They just WILL NOT listen to you or your pitch.

You CANNOT sell GAP to Kanye West. HE WILL NOT LISTEN to you.

Get the point?

Demo + Psycho graphics dictate these things.

-Justin

Honestly, it was much easier for me to sell 10 $997 items than 1,000 $10 items, any day.

The statement - "the price of your product should be based on the value you are delivering" is not exactly true.

The price of your product should be based on the perceived value of your product or service.

Remember that when people are passionate about something in their life (ex major transformations...) they become irrational about getting what they want and that includes their spending habits on the way there.

So many times people we have worked with have under-valued or over-valued their products simply because they focused too much on what was IN the product versus what that product could do in relation to the outcome desired by the consumer.

Jeff

I am in the process of choosing my first product to promote, and I will be looking at the EPC...I won't look at the price or the payout that much. Whatever earns me the most per click is better to me.

I would not promote an offer I don't feel comfortable with though, like diet pills...even if the EPC was higher.

I honestly think it's much easier to sell 100 items at $30.

That will depend on how much your list or followers trust you. If you have an elite list of buyers who have bought a $97 product from you before, then you can promote a $250-$300 product to them to upsell them. But if you don't have a list, you should choose the lower price range to get people inside the barrier.

I sell items in the lower price range and although I do pretty good I do believe it's harder than selling higher ticket items. It takes just the same amount of time to walk people over on what the item is and what it is supposed to do. The trick is finding a high ticket item (or higher priced item) that people really do want.

Overall is not about the price, it's about how popular the item is, and how bad others want it - specially if the market is not overly saturated. It's not brain science, yet it does take some skill to find the right products - specially with so much hype out there. If all the products performed in relation to hype... we would all be rich. = )

Hello,

I was the one that posted this thought on a recent thread, though I am sure I'm not the only one that has made this observation.

I'd like to put it in context, too. I had suggested that the Warrior develop a product line at several price points, with the goal being to sell the higher priced product. I suggested $299, $99, $49 I think, but I think I left out lower priced reports or reports/audios.

I didn't mean to charge $300 for a $30 product, as you'll get a lot of justifiably annoyed people.

For me it's finding a prospect with a problem or challenge and providing the solution to the problem. I can find 100 people with the problem and sell them a $10 product to help them, or I can find 4 people and sell them a $ 300 product to help them and make $1200.

It depends on the seriousness and severity of the challenge they are facing (for example, a $ 10 cure for chapped lips is probably going to make more money than a $ 100 or $300 cure for chapped lips, since the problem isn't very serious - on balance - and it's not a $ 300 problem for most people, I would think.

The work to sell a $ 300 product for a $300 problem is comparable to the work to sell a $ 10 product for a $10 problem (building and maintaining a site, autoresponder sequence, peripheral posts on Facebook and Twitter, etc).

Now, the work to create a $ 300 product is much greater, but as soon as you're making regular sales the maintenance is comparable.

And that's why I'd rather sell higher priced items.

I don't agree with the statement that it is easier to sell ten items for $300 than 100 items for $30. I do agree that it depends on your target customer. Apple makes a lot of money on $.99 apps. The general internet purchaser as well as businesses are looking for the "biggest bang for their buck." So, if your product or service is priced according to its value and directed at a specific target audience it should sell well.

It depends on SO many factors: the items you are selling, the people you are selling to, your experience in the industry, the trust your potential customers have with you, your plain old sales skills, your marketing skills, etc.

Is it easy to sell a Porsche on the south-side of Chicago? Probably not. Is it easy to sell it in Monte Carlo? Definitely. But good luck selling some White Sox gear in Monte Carlo

You have to know your product and know your market.