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Product Reviews - Opinions?

by DesertSand
5 replies
So, I'm working on some product reviews.

I find that when I'm reviewing something I will actually start to type like I'm sitting here talking to a friend. I'll use exclamation points, maybe make a slight joke, etc when I'm giving my opinion on these things, however I still keep it to the facts about the product.

What do you guys do? Are you just here to give the facts on the item or do you let a little of your own wit slip into each post?

I know when I'm reading a review, it makes me feel a lot better if I can detect that someone seems to have a genuine interest in it.
#opinions #product #reviews
  • Profile picture of the author misterkailo
    Giving it your own twist is better than sounding like a robot. Write based on how you normally write
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    • Profile picture of the author DesertSand
      Originally Posted by misterkailo View Post

      Giving it your own twist is better than sounding like a robot. Write based on how you normally write

      I agree! It also doesn't sound too salesman like either.
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      • Profile picture of the author myob
        Sometimes being too casual can be counterproductive, especially when prospects may be seriously considering a purchase involving alternative options. Quite often, "review sites" are perceived by savy shoppers as thinly disguised pitch fests, unless the reviewer has established relevant credibility. What I have found to dramatically increase conversions is to position oneself as a niche expert, and be the one who "recommends" the product for specific solutions/applications. This recommendation or consultation approach beats the competition all-to-hell.
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  • Profile picture of the author Tim Franklin
    I have noticed that there is indeed a gap in the market for "Angie's list type" reviews for products and services online, the thing is there really are a lot of "Fake or paid" reviews or reviews from those with an undisclosed material interest.

    I have even seen a few review service products that encourage people to leave fake reviews, I think this is going to be a big problem for some people in the near future.

    With the FTC becoming ever more involved in monitoring and leveraging the internet as a means of protecting fools and the separation of their money, developing a "legal" method of reputation management will become a high priority soon.
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  • Profile picture of the author HolyWarrior
    People are coming to your review for one reason, advice. They're not just interested in "information", because they can get that from the sales page.

    Having a personality is key to getting people to come back to you, because even though people are more anti-social than they've ever been before, they still crave a socially friendly atmosphere. So yes, having personality is good in your reviews, so long as it's not counterproductive to them or going off topic.

    If you've positioned yourself as an authority, that's great! However, now as an authority, people want your ADVICE, and your advice comes in the form of your opinion of a product. To add believability, you need to also do reviews on products that actually suck, and give them an honest low review. If you want to, for those products, you can even put in a quip at the bottom with your affiliate link, like...

    "I don't know why on earth you'd want to buy this thing when you have far superior systems like [Product A] and [Product B], but if for whatever reason you felt like it, you can click through my link below and go make your purchase."

    This is just an example, but it does two things. It gives your honest opinion of a product that you really disapprove of, AND it also references superior alternatives which you would also have reviews for on your website, which will include traffic and conversions for you overall.

    Use that information, be personable, and be passionate.

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    Be thankful for my time.
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