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So I'm Working On A Project & Would Love Your Honest Opinion.

by Ross Cohen
23 replies
In my spare time (as rare as it may be, unfortunately), I've been working on a small project. It involves a squeeze page and what I'm providing is, for free, 7 eBooks I've written (yes, I've written them just for this squeeze page).

The eBooks have 25 tips in each, all in which are explained, and each eBook is in a different Internet marketing-related niche (i.e. email marketing, product creation, affiliate marketing, etc.)...

So in total, they each come out to around 7 pages in Word (none of that size 72 font stuff). And the tips all come from my personal experience - nothing rehashed.

So here's my question...

After initially opting in, I'm going to have a OTO (one-time-offer).

The OTO is going to be sales copy for each of these eBooks (each is around ~1,500 words), and MRR rights for everything - the eBooks as well as the sales copy.

What would you pay for the MRR rights to the 7 eBooks and sales copies? Or, what do you think others would pay for such an offer?

Make the assumption everything is extremely well written - I've written it all.

Very interested in your opinion(s).

Thank you,

Ross Cohen
#honest #love #opinion #project #working
  • Profile picture of the author Randall Magwood
    I'd pay around $30 for it.
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  • Profile picture of the author Ross Cohen
    Thanks Randall. And what if you were required to join a $6.95-$9.95/month membership site with a bunch of other perks to receive all of the above. And you could cancel at any time. Would you?
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    • Profile picture of the author In the know
      Originally Posted by Ross Cohen View Post

      Thanks Randall. And what if you were required to join a $6.95-$9.95/month membership site with a bunch of other perks to receive all of the above. And you could cancel at any time. Would you?
      An angle you might want to take is instead of marketing the books as 7 books, market it a course with a catchy name, like

      Blueprint to Internet Riches, or
      Zero to $100,000 in 12 months

      or something like that.

      Offer mentoring services, email support, and constant value and freebies, and thats your monthly membership fees sorted

      Regards

      Dan
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  • Profile picture of the author J. P.
    The old time tested $27 seems like a reasonable amount. As I read your response about the membership site, I tried to figure out how to swing it? Then I remembered Russel B's Micro Continuity. You drip the MRR but with some extra content on how to really implement the strategies.
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    • Profile picture of the author In the know
      Originally Posted by J. P. View Post

      The old time tested $27 seems like a reasonable amount. As I read your response about the membership site, I tried to figure out how to swing it? Then I remembered Russel B's Micro Continuity. You drip the MRR but with some extra content on how to really implement the strategies.
      Yes, perfect
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  • Profile picture of the author Aira Bongco
    Hey Ross,

    I'm sorry if I may sound like a cheapskate but I would only pay $17 for the 7 books. I'm willing to pay more if it has PLR (considering that it really does not involve rehashed content) - but that is only if I need it to build my funnel. I am somewhat picky with MRR products and I make sure that they fit into my funnel. Also, you'll have a hard time getting me to opt-in for tips. I only opt-in for methods. But that's just me.
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  • Profile picture of the author Ross Cohen
    Thanks guys. Aira, I think I may have written the post confusingly. The eBooks are mine, never sold before, and I'd be selling them to you with MRR so you could sell them. I don't have MRR to them and am passing those rights on to you. PLR would simply mean you could basically do everything BUT sell them. Know what I mean?
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  • Profile picture of the author Socialbakers
    Up to $30 seems like a price that could be the right one and that people would be willing to pay for it.
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  • Profile picture of the author John Romaine
    $5,000.

    ...............
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  • Profile picture of the author Chris Jerrett
    I guess it depends a lot on where you are going to be selling them. I would say that around the $17 price point or try $27 and then a $17 down-sell.

    I picked those prices because that's what you can buy PLR report bundles for from PLR websites. Even though they may be extremely well written nobody will know that before they read them, so the value may not be as obvious to a potential buyer as it is to yourself.

    You mention a squeeze page so if you are list building what about 7 free WSO's here on the forum with the MRR/PLR rights to the 7 reports as an OTO? This is something I've thought about doing myself. But you might need to price it a little lower for a WSO. OTO number 2 could be an upsell to that recurring billing membership site. Just my 2 cents.
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  • Profile picture of the author Ross Cohen
    Makes sense Chris. Thanks. Only issue I'd see is people trying to re-opt in on another free WSO of mine if I have 7 of them being bumped on some sort of interval. Know what I mean?
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  • Profile picture of the author marketinguk
    Hi Ross, if I was to optin interested in your main offer and was offered it as either a recurring monthly membership or a one time fee of around $17-$27 I would probably prefer a one off payment. However, many would appreciate a monthly subscription with many perks so it's a personal thing.

    Having said that, I would be more then happy to pay up to $27 as I know if I would receive your content it will be real quality. Being realistic though, you will overall likely get more people buying at $17 a pop rather then $27, it's just the WF mentality of getting things even quality on the cheap.

    I hope this help.
    Joel
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  • Profile picture of the author TerranceCharles
    I'd say 3 price points... $9.97 -$17 -$27 for some reason those numbers convert well
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  • Profile picture of the author Ross Cohen
    I appreciate the feedback! So to get you to purchase a subscription in that OTO, I'd have to convince you, somehow, of the subscription's value. As an Internet marketer and being aware of all the BS out there, what, or how, would I convince you of this? What would make it a no-brainer for you?
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  • Profile picture of the author David Keith
    here are my last 2 cents, use them wisely...lol

    1. I would not go the membership route that early in the sales funnel/process. Recuring billing is scary to most people and especially even before they have had a chance to determine what sort of quality you are going to be providing. My guess is that conversions would not be great.

    2. The primary point of an OTO on a freebie is to separate the freebie seekers from the buyers. Of course profit is a secondary goal, but thats not or shouldn't be your primary purpose of the initial OTO on a freebie squeeze page. Given that, I would price your initial offer low and really over-deliver.

    Make me feel like I got $50 worth of stuff for my $10 and then next time when you offer me something for $30, I will be sure to jump on it.

    3. I think you need to spend a little more time considering a full sales funnel. A membership site is great, but you have to do it right or A) it won't convert and B) it will have a high attrition rate. Stick with the proven entry level product to higher prices and then add the continuity (membership) site in there somewhere.
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    • Profile picture of the author Kingfish85
      Originally Posted by David Keith View Post

      here are my last 2 cents, use them wisely...lol

      1. I would not go the membership route that early in the sales funnel/process. Recuring billing is scary to most people and especially even before they have had a chance to determine what sort of quality you are going to be providing. My guess is that conversions would not be great.

      2. The primary point of an OTO on a freebie is to separate the freebie seekers from the buyers. Of course profit is a secondary goal, but thats not or shouldn't be your primary purpose of the initial OTO on a freebie squeeze page. Given that, I would price your initial offer low and really over-deliver.

      Make me feel like I got $50 worth of stuff for my $10 and then next time when you offer me something for $30, I will be sure to jump on it.

      3. I think you need to spend a little more time considering a full sales funnel. A membership site is great, but you have to do it right or A) it won't convert and B) it will have a high attrition rate. Stick with the proven entry level product to higher prices and then add the continuity (membership) site in there somewhere.
      You know, I'm pretty much a rock when it comes to marketing or IM in general. I can tell you what we can provide and how good I feel we are at it, but marketing isn't a strong point. The post from David Keith that I quoted, to me, sounds extremely solid & in fact makes some things even clearer for me as a small business owner. I guess I should know this stuff already, but I'm a technical business owner, not the marketing/sales unfortunately.

      Sorry to hijack your thread, but I just wanted to point that out.
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  • Profile picture of the author Ross Cohen
    Start at a low offer, overdeliver, provide a higher ticket item, over deliver, and onwards and upwards. Sounds about right to me. Thanks for more great feedback!
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    • Profile picture of the author marketinguk
      Originally Posted by David Keith View Post

      here are my last 2 cents, use them wisely...lol

      1. I would not go the membership route that early in the sales funnel/process. Recuring billing is scary to most people and especially even before they have had a chance to determine what sort of quality you are going to be providing. My guess is that conversions would not be great.

      2. The primary point of an OTO on a freebie is to separate the freebie seekers from the buyers. Of course profit is a secondary goal, but thats not or shouldn't be your primary purpose of the initial OTO on a freebie squeeze page. Given that, I would price your initial offer low and really over-deliver.

      Make me feel like I got $50 worth of stuff for my $10 and then next time when you offer me something for $30, I will be sure to jump on it.

      3. I think you need to spend a little more time considering a full sales funnel. A membership site is great, but you have to do it right or A) it won't convert and B) it will have a high attrition rate. Stick with the proven entry level product to higher prices and then add the continuity (membership) site in there somewhere.
      I totally agree with David and you should use his 2 cents wisely on this one lol. I would definitely spend some time getting your sales funnel as effective as possible. To give an example of this Alex Jeffreys has a WSO here which has a basic offer for $17 or at least it was some time back.

      He then offers an OTO for $27 which is a great compliment to his basic offer but not essential of course. He doesn't specifically have another OTO but makes references in his membership area about access to his
      "exclusive inner circle".

      You then get intrigued as to what this is and how you can get in to this exclusive program as he claims it's very limited and not easy to get into. You fill out an application form more out of intrigue and excitement then anything else after watch his pre sale video.

      At the end of the long application form if you're one of the lucky ones selected then his right hand man gives you a phone call to see if you're a good fit for their program. This is in fact a 6 month opportunity to be part of a small group of members who Alex holds by the hand to try and help them be future successful IMers. The cost of the program is $5,000.

      The point i'm trying to make is that you should start off low to allow many people into that point of access, then with OTO's try and get more people into that although the % is of course lower then the main offer. You can keep this going till whatever price point you want.

      An idea is to start at $7, have an OTO at $17, then another at $27 and keep going from there. Alex said from his experience you will likely have some people buying your high end offers as long as they seem to justify the outlay so DON'T leave the money off the table, some will be prepared to keep going on and on in your funnel!

      I can speak all afternoon about this but I think the point is clear enough, provide great value at each stage of your funnel and believe in what you're offering and you'll likely do just fine, with the proviso that you're offering what is a true solution to people's questions and problems!

      Joel
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    • Profile picture of the author John Romaine
      Originally Posted by Ross Cohen View Post

      Start at a low offer, overdeliver, provide a higher ticket item, over deliver, and onwards and upwards. Sounds about right to me. Thanks for more great feedback!
      This is known as the linear ascention sales funnel model.

      Get out of this "lowball $4 mindset"

      I have customers come in at $500, then go on to spend thousands.
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  • Profile picture of the author Ross Cohen
    Thanks Joel. I just don't want to annoy buyers too much with OTO after OTO. Even if I'm over delivering it could be annoying, right? Then again, it's business. All here to make another dime or two. And offering a great deal that can't be said no to, heck, who's complaining anyways?
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  • Profile picture of the author Mike Hill
    Here's a plan:

    1) Offer all of them for $9.97 (Dime sale starting at $4.97 and increase every 5 sales until your reach $9.97 or $12.97) as a WSO and give PLR rights to them.

    2) The upsell offer could be $9.97 per month for an additional 2 PLR reports of the same quality. Along with an autoresponder series of about 10 emails with each of the 2 reports every month.

    This would be a solid offer for affiliate marketers.


    Here are my thoughts as to why:

    The initial low cost is designed to get as many people as possible to purchase. If you keep it under $12.97 or so then the cost of entry isn't a show stopper for people. You will also have more people exposed to your monthly offer in which you will get more customers monthly.

    Your angle could be "an easy way for affiliate marketers to build their lists, make more affiliate sales just by giving away these reports." They can customize them in any way to give to their subscribers.

    Just a thought.
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  • Profile picture of the author Jen Eick
    Ross: OTOs may be annoying...but judging from feedback I read on WF, as well as my own experience of falling prey to them, they seem to work quite well :p
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