I'd like to help him NOT waste a lot of money & make this site work. However, all my experience is with info product sites. I've never worked on classified sites. Honestly, I don't know a whole lot about them so my advice was limited.
I've got to work up some traffic generation & conversion ideas tonight for him. And my brain automatically goes for the "info product" stuff like: offer a free report...do video marketing...PPC...etc. Does this type of stuff work for free classified sites?
Are the concerns/challenges the same for all types of sites? If I think:
Traffic generation: free, paid & borrowed
And then monitization, etc....am I on the right path?
Or are free classifieds a totally different animal?