Why bother with Google and search engines?
Building links that aren't voluntarily given seems not just tedious, but unethical at worst. Who can truthfully assert otherwise? And so, with that accepted, pay-per-click and possibly the use of marketing the high-quality content from the home website onto other related websites in order to out it in front of targeted audiences seems the best solution in navigating around a search-engine system that really has no quantifiable way of being able to know with any degree of certainty what is going to translate into high positions in the search results and how long these positions can possibly last.
Getting into an ongoing act of manipulating search engines is a game I don't think I'd get much satisfaction from.
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