I have 1 Subscriber...and I need more!

12 years ago

Place your email subscription box in the most visible places,giveaway an ebook related to your niche and you may also run contests.

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CtrlAltRage

12 years ago

I've placed my opt-in box on the right hand column and I offer a free ebook of 101 SEO Basics. Something to help people generate search related traffic to their site.

Since the site's launch. I've gotten 150 unique visitors with an average page duration of 4 and a half minutes. I'm not sure if that's good or bad. But out of those 150 uniques, I've gotten 1 opt-in. I know an email list is the bread and butter of IM, I just need to find a way to get more people to opt-in to the list.

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Troy_Phillips

12 years ago

Originally Posted by CtrlAltRage

I've placed my opt-in box on the right hand column and I offer a free ebook of 101 SEO Basics. Something to help people generate search related traffic to their site.

Since the site's launch. I've gotten 150 unique visitors with an average page duration of 4 and a half minutes. I'm not sure if that's good or bad. But out of those 150 uniques, I've gotten 1 opt-in. I know an email list is the bread and butter of IM, I just need to find a way to get more people to opt-in to the list.

With 150 unique there is nowhere near enough traffic to know how well your opt in converts. Remember, you are not sending them to a dedicated squeeze so anything else you have on the site is competing with your form.

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Morten V

12 years ago

To get subscribers you need targeted traffic. You can get it by using ads like adwords or buy some solo ads. But remember this are only short term traffic sources.

For a long and stable traffic source do some SEO on your site. Target relevent long-tail keywords with decent search amount. You can use the Google Keyword Tool for that.

Get MailChimp or Aweber if you are serious about your business and want to go pro. If you use wordpress, which I see you do, you can use some free email subscriber plugins like Subscribe2 or Email Newsletter (I use the last one myself now).

For more info you can read this and this thread. Hope it helps!

Originally Posted by CtrlAltRage

I am well aware that this has been posted countless times on the forum, but ultimately, it's easier to create a fresh post that is relevant to my situation.

I've recently started a website. (URL in my sig)

It is in it's infancy but I feel I've gotten some pretty decent articles as well as some product reviews. So content is coming along quite well (For me anyways.)

I'm still a newbie to IM and I'm trying to figure out a way to drive more traffic to my site but more importantly; convert some of that traffic into Opt-ins for my newsletter.

So where's my problem?

Well firstly, I don't really know the first thing about a newsletter, I don't know the first thing what to write about.

Secondly, even if I did have an idea, I have no one to send it to other than one person.

So my question... I need help. I need honest help. I don't want a sales pitch, I don't want a "turn-key product" that will fix all of my problems. I just need to know what I can do to generate some subscribers and then deliver content to them of value.

I don't mind paying for a service or paying for a product as long as it gives me genuine results.

Any help would be greatly appreciated.

Thanks!

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CtrlAltRage 12 years ago

Thanks for the response, Morten. I've already gotten Aweber signed and set up, created an opt-in form and a follow up email to deliver the ebook to anyone who signs up.

As for SEO, I've done my best to target long tail keywords. I've used a few SEO plugins for wordpress that have helped guide me through optimization but like I said, the site is only about 6-8 days old so I doubt Google has even indexed it properly. I've managed to get a few backlinks to it so time will definitely tell when it comes to how that worked out.

I should probably revisit my articles and figure out any other long tail keywords I could incorporate into them to promote more traffic.

I've experimented with adwords a little, I had a 200 dollar credit and I'm down to 150 bucks. I've paused my campaign for a couple of days to see if any traffic comes to my site through other methods. This could give me a general idea on what people are looking for.

Out of those 150 uniques, could there be any more reasons why I'm not getting any opt-ins?
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- Morten V 12 years ago
  
  Originally Posted by CtrlAltRage
  
  Out of those 150 uniques, could there be any more reasons why I'm not getting any opt-ins?
  
  Make it stand out more! I had to do a search on your site to find it. If the goal of your site is to create a list, it should be placed like it's the first things new visitors see. You could try to play with a pop-up subscriber form and see if you get any more. Get some grapichs and make it pop! People love that.
  
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gearmonkey

12 years ago

Originally Posted by Morten V

To get subscribers you need targeted traffic. You can get it by using ads like adwords or buy some solo ads. But remember this are only short term traffic sources.

For a long and stable traffic source do some SEO on your site. Target relevent long-tail keywords with decent search amount. You can use the Google Keyword Tool for that.

Get MailChimp or Aweber if you are serious about your business and want to go pro. If you use wordpress, which I see you do, you can use some free email subscriber plugins like Subscribe2 or Email Newsletter (I use the last one myself now).

For more info you can read this and this thread. Hope it helps!

Wow, great post! Well said...and you even supplied links for ref.

I like mailchimp if you have a client list under 2000

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CtrlAltRage

12 years ago

Originally Posted by Morten V

I checked out your pop-up and I must say the text is to plain. You need to engage the reader. How about:

"Get Your Free Copy Of The 101 SEO Basics - A 19 Page eBook!"

"Download Your Copy Of The 101 SEO Basics eBook For Free!"

"I want to give you a copy of my 101 SEO Basics for Free!"

+ get someone to make you a simple eBook cover with a red/blue arrow pointing down. Something like this: http://rpl-access.com/freeoffer/Imag...ver%20copy.png

You don't need to mention it's a newsletter, only make sure your next email is well written and gives as much good information to the reader as possible and makes him want to stay subscribed to your newsletter.

Once again, Morten...you do a great job providing some valuable advice to me. I'm looking into some ebook cover designing software. I think there even some photoshop plugins that come to mind that I can use. I'll be working on that today. Is there a specific font you feel is effective?

Originally Posted by entrepreneurjay

That 1 subscriber would be better than a 100,000 subscribers if Bill Gates was on your list hell throw in Warren's Buffett and you would really have something going. I am just joking shoot me a message and. I will give you a few tips.

Hahaha I see what you mean though. I never thought of it that way though. Even with that one subscriber it couldn't hurt to shoot a message and just ask them to refer some people to my site that they feel could benefit from the information.

Originally Posted by JBanis

hey CtlrAltRage

Kudos to you for simply asking people here and taking action on some of the advice.

I agree that you need to know who your market is, and what they really want. In other words: built up an "avatar" of your ideal prospect: what do they need, what problems do they want solved, what will that solution mean in their business, their life etc. But also, who are they, e.g. male/female, where do they live, what other interests/markets do they have etc.

You can start by looking at competitors websites for your most important keywords. Check the top 10 in Google, enter them into alexa.com and check there what the demographics are of the visitors that go to these sites. I think you can see what other sites they visit etc.

Visiting forums and reading about what people's issues are is also excellent. Alternatively, go to Amazon, check out a very related book, and read the good AND bad reviews: you'll discover some good ideas.

The conversion to optins issue, yes, a good optin form that visually stands out and has a great offer. These days those new form optin pages like Lead Rocket (no aff) might work. Also, decide if you want to capture some of your exit traffic. When people leave your site, have a popup appear that makes them another optin offer.

You need to test and track essentially :-) Good luck with it!

Jan

Thanks Jan,

I appreciate the kudos. Something I learned is that if I don't take advice, I'll never succeed. Even as a successful sales guy, I still take sales training whenever I feel it's relevant. In fact, I just started a sales training a month and a half ago and I've already improved my numbers from last year by 25%.

I know 100% I need to focus on a good popover that will entice users to opt-in. I'll take the advice with Alexa and Amazon and do a little more research.

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paul nicholls

12 years ago

the best thing to do for now is just keep creating good content for your blog and keep building traffic

i personally have never created a newsletter, i just email my lists on a regular basis with good info instead

the model that i use is i send some of my lists back to my blog when ever i create a new post which i think will help them

this keeps your lists nice and active and at the same time your proving lots more great content for your blog

once you build up a good following you can then think about creating a good free offer and maybe a paid product too which you can then offer to your list

don`t try and do everything at once, just keep creating quality helpful content and everything else will care of itself

paul

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venantium

12 years ago

Have you submitted any of your posts to article sites for free advertising? What about blog or forum posts with your signature? Can be tedious, but can also start to generate traffic to get people to read your blog (which thus far has no replies, unfortunately!). Give it time! If you are offering good content, interested people will find you! Good Luck!

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TomYevsikov

12 years ago

Hey, about the "traffic" generation, you can check out my free offer where I explain exactly how to build a list.

No sales pitches or something, you put your e-mail and you get this awesome course.

About the value, don't get too excited about the value of the newsletter.

For example, you give them a free e-book (please change the word e-book in your web form to report, it will result in higher conversions) about SEO 101 Basics, right?

So you think, the market who subscribed is interested in SEO, if it's 101 than most likely they have troubles with SEO or they know nothing about it, correct?

So, this narrows your question down to: "What info about SEO can I provide them?"

So, you find articles in that niche, and send it the direct link to the article, as a free recommendation AND you give any possible information you knoe about SEO for free...

This is how you will provide value and build a relationship with them, and it is totally logical, right?

Knowing your market is the most important thing you need to know when you are in this business, and once a visitor subscribes to a news letter about SEO basics, it makes the job simpler for you to understand WHAT they NEED, right?

Now and then recommend them of SEO related product(affiliate links), and you WILL make money, Guaranteed.

To your success, Don't get too overwhelmed and stay focused.

You'll make it, Tom Yevsikov.

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CtrlAltRage

12 years ago

Originally Posted by Morten V

Make it stand out more! I had to do a search on your site to find it. If the goal of your site is to create a list, it should be placed like it's the first things new visitors see. You could try to play with a pop-up subscriber form and see if you get any more. Get some grapichs and make it pop! People love that.

That's great advice, Morten! Are there any plugins that you could recommend that would allow me to create a pop-up (without turning new readers off) to offer an opt-in to my newsletter? Thanks a lot for letting me know your opinion on that. I LOVE criticism, I NEED criticism so it's always welcome. I'm a new guy so I don't know anything.

Originally Posted by venantium

Have you submitted any of your posts to article sites for free advertising? What about blog or forum posts with your signature? Can be tedious, but can also start to generate traffic to get people to read your blog (which thus far has no replies, unfortunately!). Give it time! If you are offering good content, interested people will find you! Good Luck!

I started experimenting with the social marker wordpress plugin. It allows me to use a streamlined process to submit my articles to 15+ article submission sites. I JUST got that yesterday so I'm still in the process of getting signed up for all of them and making sure I'm submitting quality content.

I know the site is just a week old and I'm wise enough to know it won't be an overnight success. I'll start being more proactive and submitting my articles.

Originally Posted by TomYevsikov

Hey, about the "traffic" generation, you can check out my free offer where I explain exactly how to build a list.

No sales pitches or something, you put your e-mail and you get this awesome course.

About the value, don't get too excited about the value of the newsletter.

For example, you give them a free e-book (please change the word e-book in your web form to report, it will result in higher conversions) about SEO 101 Basics, right?

So you think, the market who subscribed is interested in SEO, if it's 101 than most likely they have troubles with SEO or they know nothing about it, correct?

So, this narrows your question down to: "What info about SEO can I provide them?"

So, you find articles in that niche, and send it the direct link to the article, as a free recommendation AND you give any possible information you knoe about SEO for free...

This is how you will provide value and build a relationship with them, and it is totally logical, right?

Knowing your market is the most important thing you need to know when you are in this business, and once a visitor subscribes to a news letter about SEO basics, it makes the job simpler for you to understand WHAT they NEED, right?

Thanks for that advice! I definitely need to refine more opt-in forms that cater to certain categories.

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Morten V

12 years ago

Originally Posted by CtrlAltRage

That's great advice, Morten! Are there any plugins that you could recommend that would allow me to create a pop-up (without turning new readers off) to offer an opt-in to my newsletter? Thanks a lot for letting me know your opinion on that. I LOVE criticism, I NEED criticism so it's always welcome. I'm a new guy so I don't know anything.

You're welcome, honest feedback is very important. I think aweber have the pop-up feature already, you should check it out.

Don't worry, today you're the new guy, tomorrow you're the guru.

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CtrlAltRage

12 years ago

Originally Posted by Morten V

You're welcome, honest feedback is very important. I think aweber have the pop-up feature already, you should check it out.

Don't worry, today you're the new guy, tomorrow you're the guru.

Just got the Aweber popover set up. That was a LOT easier than I realized!

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cjinthecloud

12 years ago

Look up solo ads in the search for the forum ... or try buysellads.com

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Bio Emma

12 years ago

Personally, just a brief thought:

Perhaps you should make the section that currently says "Free Online Workshop ... " your opt'in area? Provide a free gift in turn for the e-mail.

As somebody earlier mentioned: the opt'in box should be the first thing you see. Right now, it is not. Right now, your opt'in box is just "another generic" Aweber form buried in your right-hand column.

I see those all the time. I am immune to them. I hardly even recognize their existence anymore.

To combat this, either code your CSS to allow the installation of a opt'in form into the square 'feature box' of your site or install a popup plugin such as PopUp Domination or Pippity.

You need to get attention fast -- unfortunately, the current placement (and aesthetics) of your opt'in box just are not getting the job done.

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CtrlAltRage

12 years ago

Originally Posted by Bio Emma

Personally, just a brief thought:

Perhaps you should make the section that currently says "Free Online Workshop ... " your opt'in area? Provide a free gift in turn for the e-mail.

As somebody earlier mentioned: the opt'in box should be the first thing you see. Right now, it is not. Right now, your opt'in box is just "another generic" Aweber form buried in your right-hand column.

I see those all the time. I am immune to them. I hardly even recognize their existence anymore.

To combat this, either code your CSS to allow the installation of a opt'in form into the square 'feature box' of your site or install a popup plugin such as PopUp Domination or Pippity.

You need to get attention fast -- unfortunately, the current placement (and aesthetics) of your opt'in box just are not getting the job done.

That is excellent advice. Honestly, I just threw the opt-in box in there because I knew I needed one, but never thought much on the location. I'll re-work the Free Online Workshop section and look into some CSS Code as well as check up those two plugins you mentioned.

This is great stuff guys, if anyone else has any input, let me know!

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shane_k

12 years ago

Ok I have a couple of ideas here that should help you out.

First off, you are focused way, way too much on the SEO side of things, and not enough on the actual people you are trying to target.

I know this because you can see from your responses below.

Originally Posted by CtrlAltRage

I don't know the first thing what to write about.

It would be easy for me to say it's simple you write about SEO, as that is what you are offering right? But...

Truthfully, you have to write about what your target market wants to read, or hear about.

And if you don't know what that is, then you need to do some research and find out what they want.

Jump onto some SEO forums, find out what are the common problems they are running into, what are some common questions they are asking, what are the common concerns they have, what are things you are seeing being repeated over and over again.

Once you start figuring out that information you will start noticing patters, noticing the same questions, concerns, and problems over and over again, and then you make your free report about that.

Originally Posted by CtrlAltRage

I've paused my campaign for a couple of days to see if any traffic comes to my site through other methods. This could give me a general idea on what people are looking for.

How? I don't understand how you come to this conclusion? All this might tell you is where your traffic is coming from, not about what they are looking for.

Out of those 150 uniques, could there be any more reasons why I'm not getting any opt-ins?

Yes, you could be targeting the wrong group of people.

like one of the warriors said above, are you targeting SEO newbies, or SEO experts?

Do you even know who you are targeting or are you just throwing things out there to see where it will stick?

Once you figure out who you are going to target, do you know where they hang out? What sites do they go to? What blogs and/or forums do they visit?

And if you know where they hang out, then the next step is to do research like I marked out above to find out what their hot buttons are.

You can get traffic to your site, but if that traffic is not targeted, then you will have people leaving quickly

You can get targeted traffic to your site, but if you aren't hitting the hot buttons of that traffic you will have a low opt-in rate.

Right now you have a low opt-in rate, great! Now you know that your current free offer isn't working. So either you repackage your current free offer, or do the research above, (should take you a few hours to a couple of days) and then create a new offer that is more inline with what they truly want.

And that will improve yoru opt-in rate.

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shane_k

12 years ago

oh yeah, another benefit of doing some of the research that I mentioned above is you will then have more ideas on what to send your newsletter or email list.

Once you know some of the common questions, problems, concerns, etc you can create 5 part emails, where you send part 1 of 5, then part 2 of 5, then part 3 of 5, etc, either everyday, or every couple of days.

The more you know about your target audience, the more you will know about what to write about, what to offer them, how to help them out, how to satisfy them.

And once you start satisfying them, they will start coming back more and more, and spreading the word about you.

That is the end goal, not making your site better optimized or having better SEO. Those things are important they are a means to an end.

Thanks
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CtrlAltRage

12 years ago

Originally Posted by shane_k

Ok I have a couple of ideas here that should help you out.

First off, you are focused way, way too much on the SEO side of things, and not enough on the actual people you are trying to target.

I know this because you can see from your responses below.

It would be easy for me to say it's simple you write about SEO, as that is what you are offering right? But...

Truthfully, you have to write about what your target market wants to read, or hear about.

And if you don't know what that is, then you need to do some research and find out what they want.

Jump onto some SEO forums, find out what are the common problems they are running into, what are some common questions they are asking, what are the common concerns they have, what are things you are seeing being repeated over and over again.

Once you start figuring out that information you will start noticing patters, noticing the same questions, concerns, and problems over and over again, and then you make your free report about that.

How? I don't understand how you come to this conclusion? All this might tell you is where your traffic is coming from, not about what they are looking for.

Yes, you could be targeting the wrong group of people.

like one of the warriors said above, are you targeting SEO newbies, or SEO experts?

Do you even know who you are targeting or are you just throwing things out there to see where it will stick?

Once you figure out who you are going to target, do you know where they hang out? What sites do they go to? What blogs and/or forums do they visit?

And if you know where they hang out, then the next step is to do research like I marked out above to find out what their hot buttons are.

You can get traffic to your site, but if that traffic is not targeted, then you will have people leaving quickly

You can get targeted traffic to your site, but if you aren't hitting the hot buttons of that traffic you will have a low opt-in rate.

Right now you have a low opt-in rate, great! Now you know that your current free offer isn't working. So either you repackage your current free offer, or do the research above, (should take you a few hours to a couple of days) and then create a new offer that is more inline with what they truly want.

And that will improve yoru opt-in rate.

Thanks for this! This is hitting my "hot button" so to speak. This was explained the way I needed my brain to click with.

I should have worded the stopping of adwords a little better. I stopped it because I didn't want to waste any money on traffic that isn't completely targeted to what I'm offering. I am pausing it so I can do a little more research on how to target the right people and what I can promote on the site.

Originally Posted by shane_k

oh yeah, another benefit of doing some of the research that I mentioned above is you will then have more ideas on what to send your newsletter or email list.

Once you know some of the common questions, problems, concerns, etc you can create 5 part emails, where you send part 1 of 5, then part 2 of 5, then part 3 of 5, etc, either everyday, or every couple of days.

The more you know about your target audience, the more you will know about what to write about, what to offer them, how to help them out, how to satisfy them.

And once you start satisfying them, they will start coming back more and more, and spreading the word about you.

That is the end goal, not making your site better optimized or having better SEO. Those things are important they are a means to an end.

This opened up a whole new can of worms, but the good kind. lol Other than the warrior forum, are there any other forums you'd recommend?

Essentially, my site isn't going to JUST be about SEO. When I initially created my web form, that was the focus of getting an opt-in but the site itself is going to be more of a self-help/marketing/make money online site. My goal is to help people by showing them how easy it is to have a shift in mindset to take the steps needed for success.

I won't go into a long drawn out explanation, but I was a lazy ass in the past. A single father with no direction, but due to some things that happened in my life, I took a conscious decision to have a shift in mindset and in a couple of years, I was on top of my game, a successful sales guy at work and (hopefully) a successful father.

Thanks again for this input.

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CtrlAltRage 12 years ago

After reading the last couple of replies...I realized I need to create my own ebook that caters to my site's goal - helping others achieve success. It doesn't need to be about anything in particular. Just about a different way of thinking.

TO THE .DOC FILE! lol
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Viremia

12 years ago

Try salespider.com as it is like the facebook of business. You will be amazed at the amount of traffic you get from posting a couple of ads there.

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MarketingMinded

12 years ago

You should test the copy & CTA on your opt in forms. Also, are you sure you freebie is done that solves a compelling needs or urgent desire? If not, survey a few or your readers and see what they are struggling with and deliver it.

You may also want to explore creating some engaging videos. I've seen opt ins jump up to 80% after adding a video to a squeeze page.

If you need more personalized help you're welcome to PM me

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Morten V 12 years ago

I checked out your pop-up and I must say the text is to plain. You need to engage the reader. How about:

"Get Your Free Copy Of The 101 SEO Basics - A 19 Page eBook!"

"Download Your Copy Of The 101 SEO Basics eBook For Free!"

"I want to give you a copy of my 101 SEO Basics for Free!"

+ get someone to make you a simple eBook cover with a red/blue arrow pointing down. Something like this: http://rpl-access.com/freeoffer/Imag...ver%20copy.png

You don't need to mention it's a newsletter, only make sure your next email is well written and gives as much good information to the reader as possible and makes him want to stay subscribed to your newsletter.
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webdesignnomad

12 years ago

hey Ctrl,
Building a list takes time, and there should be no "easy shortcut" that would work in your favour.
You want your list to be of the highest quality in order to convert on the most offers. Quality over quantity!
If you continue to provide relevant, quality information, your subscribers list will slowly but surely grow on its own accord.
All the best with your online income success!
Tim K

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Randall Magwood

12 years ago

Are you using a squeeze page... or a sales letter page with an opt-in box on it.

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entrepreneurjay

12 years ago

That 1 subscriber would be better than a 100,000 subscribers if Bill Gates was on your list hell throw in Warren's Buffett and you would really have something going. I am just joking shoot me a message and. I will give you a few tips.

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Walter Parrish

12 years ago

Originally Posted by CtrlAltRage

I am well aware that this has been posted countless times on the forum, but ultimately, it's easier to create a fresh post that is relevant to my situation.

I've recently started a website.

It is in it's infancy but I feel I've gotten some pretty decent articles as well as some product reviews. So content is coming along quite well (For me anyways.)

I'm still a newbie to IM and I'm trying to figure out a way to drive more traffic to my site but more importantly; convert some of that traffic into Opt-ins for my newsletter.

So where's my problem?

Well firstly, I don't really know the first thing about a newsletter, I don't know the first thing what to write about.

Secondly, even if I did have an idea, I have no one to send it to other than one person.

So my question... I need help. I need honest help. I don't want a sales pitch, I don't want a "turn-key product" that will fix all of my problems. I just need to know what I can do to generate some subscribers and then deliver content to them of value.

I don't mind paying for a service or paying for a product as long as it gives me genuine results.

Any help would be greatly appreciated.

Thanks!

Two options read the warrior forum to help or check the wso section and find a guru you like, the best one's will cover everything you need to know. Street Smart Profits comes to mind.

A third thing you can do if you are active on the social networks and you should be, is ask some folks in your circles, friends, groups etc if they are interested in niche and or your joining your list. Think about it like coming up with some stuff that they need and want.

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sniperdomi

12 years ago

I would offer something for free instead of a news letter.
it really works for me.
continue writing content and try to get more targeted in your keyword. Get more traffic
Use a pop opt-in form as it tend to convert better.
split test the opt-in form.

Thanks

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JBanis

12 years ago

hey CtlrAltRage

Kudos to you for simply asking people here and taking action on some of the advice.

I agree that you need to know who your market is, and what they really want. In other words: built up an "avatar" of your ideal prospect: what do they need, what problems do they want solved, what will that solution mean in their business, their life etc. But also, who are they, e.g. male/female, where do they live, what other interests/markets do they have etc.

You can start by looking at competitors websites for your most important keywords. Check the top 10 in Google, enter them into alexa.com and check there what the demographics are of the visitors that go to these sites. I think you can see what other sites they visit etc.

Visiting forums and reading about what people's issues are is also excellent. Alternatively, go to Amazon, check out a very related book, and read the good AND bad reviews: you'll discover some good ideas.

The conversion to optins issue, yes, a good optin form that visually stands out and has a great offer. These days those new form optin pages like Lead Rocket (no aff) might work. Also, decide if you want to capture some of your exit traffic. When people leave your site, have a popup appear that makes them another optin offer.

You need to test and track essentially :-) Good luck with it!

Jan

Thanks

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CurtisSWN

12 years ago

What kind of newsletter would YOU like to read?

Write that newsletter.

Thanks

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