How do you cull unresponsive subscribers?

by Robert M Gouge

Posted: 12 years ago 3 replies

INTERNET MARKETING

Since our list expenses are a direct result of how many people we have on our lists, it makes sense to cull the dead email addresses from our database.

As the title suggests, I'm curious how you go about culling unresponsive subscribers from your lists?

I'm currently using Aweber and I'm still pretty new to the advanced usage of their feature-rich service. Can anyone recommend how I would go about doing this?

Thanks!

#cull #subscribers #unresponsive

MarketingMinded

12 years ago

Go to Subscribers, search how many people have not opened in a given period (say 30 or 60 days)

Once that segment is pulled up, send them a "re-engagement" email. Those who aren't responsive can be deleted.

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icoachu

12 years ago

Originally Posted by MarketingMinded

Thanks for the great Aweber tip. I have a lot of Make Money online list members and need to cull non-responsive guys. Need to keep monthly Aweber costs down.

Thanks

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Michael D Forbes 12 years ago

Keep in mind, if they have images turned off, they may open and it might not register with your A/R. You could possibly end up deleting leads that ARE opening and you just don't know it.
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How do you cull unresponsive subscribers?

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