BAD NEW: Conversion Rates for 'The Truth About Abs'

by GoMorris

Posted: 12 years ago 24 replies

INTERNET MARKETING

Hi all,

First post so please be gentle :-)

I've been promoting Mike Geary's 'The Truth About Abs' ebook via Clickbank for the past 45 days.

I'm curious to know if anyone else on here has ever promoted this product (as an affiliate) and if so, what are / were your conversion rates?

I'm not sure if I'm doing something fundamentally wrong but my numbers are rubbish - an overall click (hop) to sale of just 0.9%. Or to put that another way, for every 1,000 visitors sending to his landing page, just 9 are buying the ebook.

Traffic wise, I'm using 100% PPC - a combination of Adword (content network) and Facebook. Whilst this is not as pure as a fitness list that's been warmed up (and added value to), the traffic IS targetted.

If anyone could chime in with your experience of promoting this product I'd be greatful. Maybe a 0.9% conversion rate is good, but based on the amount I'm spending to generate this traffic, it's hardly worth the effort.

Cheers
Morris

#abs #bad #conversion #rates #truth

PPC-Coach 12 years ago

Targetted or not you're sending ice cold traffic to an offer. Think of that as going on a date and trying to "score" right away. Now that's possibly satisfying initially but odds are you're NOT going to "score". If you date a couple times, get to know each other, build some trust and *gasp* possibly a relationship, then do you think your odds of "scoring" are higher?

I do.

Do the same with that niche. Build a list, market offers to that list.
- [ 1 ] Thanks
Signature

The New Facebook Pixel Got You Down?
Click Here For A Brand New Guide
{{ DiscussionBoard.errors[6990149].message }}
Yadira Barbosa 12 years ago

I think what you need to do is to optin those people on your list first, in order to pre-sale the product with useful information, and then promote the product (or other products on the same niche).
- Thanks
Signature
FREE Amazing Sales Funnel Software

List Building Made Easy
{{ DiscussionBoard.errors[6990151].message }}
Ron Douglas 12 years ago

Even though the traffic you sent is targeted, it is still COLD traffic. For better results you have to figure out a way to pre-sell the traffic on the offer and warm them up to it before they get to the sales page. Otherwise it's just another sales page to them and 0.9% conversion is not surprising.
- Thanks
Signature

Ron Douglas, MBA, CFA, NY Times Best Selling Author, Making Money Online Since 2001

FREE Internet Marketing Tips | Secret Recipes | Nantucket | Buy Non-IM Solo Ads
{{ DiscussionBoard.errors[6990171].message }}
Vikram73 12 years ago

For cold PPC traffic that's not bad considering you're doing an eBook. Directing those same targeted users to a CPA offer for dieting might convert better.
- Thanks
{{ DiscussionBoard.errors[6990181].message }}
jideofor 12 years ago

There's no better way to sell hugely as an affiliate if you don't have a list. This is what separate affiliate and the super affiliate.

Create a squeez page and have a free ebook to offer those who optin.

Thereafter, build a relationship with your list and do not be too pushy with offer after offer... You will fail by doing that. The money is in the list and relationship.

Subscribe to other people's list and see how they sell.

Those who send you offers every week should be compared to those who do only once a month, who would you likely buy from? That answers it.
- [ 1 ] Thanks
{{ DiscussionBoard.errors[6990251].message }}
JustinBrooke 12 years ago

You did great picking the highest
gravity product in that category.

However, it sounds like your ads
need to be optimized.

Are you tracking conversions per keyword?

Are you removing non-converting keywords?

Are you split-testing your ads?

Lastly, the conversions don't really matter.
At the end of the day it only matters what
you are paying per click and earning per click.

9 sales = $313.65
1,000 clicks = $0.32 EPC

So as long as you're paying less than
$0.32 per click conversions really don't
matter. It would be nice if their were
more, and with that product I know
there is, but all you need to do is pay
less than $0.32 per click.

Increase your CTR, decrease your CPC,
and cut the non-converting keywords.
- [ 1 ] Thanks
- 1 reply
Signature

You ROCK!,
Justin Brooke

FREE: spreadsheet of 182 traffic sources (no opt-in)
{{ DiscussionBoard.errors[6990329].message }}
- Daniel Evans 12 years ago
  
  Originally Posted by JustinBrooke
  
  You did great picking the highest
  gravity product in that category.
  .
  
  Gravity is only an indicator of affiliate performance.
  
  Unless the target audience and marketing methods are specifically apt to the product then someone could potentially make even more with a product with much less gravity.
  
  There's a reason such products have high gravity as many people are leveraging sales from huge, well established fitness sites.
  
  Thanks
  
  1 reply
  
  {{ DiscussionBoard.errors[6990402].message }}
  
  JustinBrooke 12 years ago
  
  Originally Posted by Daniel Evans
  
  someone could potentially make even more with a product with much less gravity.
  
  I agree
  
  and gravity can be manipulated
  
  But rolling the dice on a market leading
  product was a lot smarter than rolling the
  dice on something with a catchy title and
  zero gravity.
  
  Thanks
  
  Signature
  
  You ROCK!,
  Justin Brooke
  
  FREE: spreadsheet of 182 traffic sources (no opt-in)
  
  {{ DiscussionBoard.errors[6990765].message }}

GoMorris

12 years ago

Thanks everyone - I really appreciate your advice.

So, ppc traffic to awebber - auto responder - relationship - then send them (subtlety of course) to Mike Geary's sales page via my affiliate link.

Any idea what sort of conversions I could achieve with this strategy?

Cheers
Morris

Thanks
1 reply

{{ DiscussionBoard.errors[6990411].message }}

Michael D Forbes

12 years ago

Originally Posted by GoMorris

So, ppc traffic to awebber - auto responder - relationship - then send them (subtlety of course) to Mike Geary's sales page via my affiliate link.

Any idea what sort of conversions I could achieve with this strategy?

It's likely your conversions will be better, but you introduce other dynamics...

You will get people into your AutoResponder, and a percentage of those people will never open your emails. No way to tell what percentage. So, you lose some people that might have purchased if they had gone directly to the sales page.

The people that you DO connect with, and eventually end up at the sales page through your pre-selling, are more likely to buy... but because of the "lossiness" of the AR your end results (income) could be pretty close to the same.. but...

The upside is that you now have people that you can continue reaching out to over and over with other offers they might be more receptive to.

Thanks

Signature

*** WSO - Link Juice Smoothie - All Natural Link Love! ***

*** [WSO - Nearly 1000 Sold] MicroJob MegaProfits - Way Beyond A Fiverr! ***

{{ DiscussionBoard.errors[6990656].message }}

IMSince2003 12 years ago

Adwords to squeeze page is frowned upon. You need a way to optimize your performance. Test different wording for your ads, test different keywords, test, test, test. If you eventually get an epc of $0.50 and your spend is $0.10, then you're doing great!
- Thanks
- 1 reply
Signature

BIG COACHING RESULTS WITHOUT THE BIG FEES! INTRODUCING FLEX-COACHING! YOU ARE IN THE DRIVER'S SEAT! GET COACHING WHEN YOU NEED IT, AS MUCH AS YOU NEED! NO LONG TERM COMMITMENTS OR SUBSCRIPTION FEES!
{{ DiscussionBoard.errors[6990730].message }}
- MktgGuy 12 years ago
  
  I tried a micro-test on PlentyofFish for this affiliate program.
  
  By "micro" I mean I spent about $35-40 or so.
  
  I ended up with about 100 unique clicks from PoF. No sales.
  
  I emailed the Mike Geary team out of curiosity asking what kind of conversions one should expect from a campaign like this (knowing full well that 100 visitors doesn't give any kind of picture btw ).
  
  They replied saying that a PoF campaign they'd expect to see a 200:1 conversion rate. At $.40 per click, that is just too expensive to do an ad->landing page campaign.
  
  My next "test" will be, as others have suggested, to build a "weight loss" list first and offer this as one of the first drips to subscribers.
  
  Matt
  
  Thanks
  
  {{ DiscussionBoard.errors[6990809].message }}
Paleochora 12 years ago

When you are building your list, if you are using your own download page for a freebie book (check if the vendor has a re-brandable giveaway - the best ones do) the you could put a pre-sell for the offer on that page and add it in as the confirmed opt-in page in your list settings.

Then, of course, you can always remind the subscribers of the offer later in an autoresponder follow up mail. So you will get other bites of the cherry.
- Thanks
Signature

Free Case Study - See What You Can Do If You Can Copy & Paste
{{ DiscussionBoard.errors[6990780].message }}
paul nicholls 12 years ago

the easiest way to sell clickbank products via ppc is to direct link to the sales page

however, it is also the least profitable way

as some guys say above, you need to start sending the traffic to your own squeeze page and build a list

either that or send people to a review blog so that you can presell the traffic more

if you build a list and send the traffic to a squeeze page you can still use OTO`s and make money back that way

you need to keep testing and tweaking until your campaign is profitable

it`s not a fast process a lot of the time and is not always easy but will be worth it in the end

paul
- Thanks
Signature
FREE REPORT===>> 7 Reasons Why You Will probably Fail Online This year
{{ DiscussionBoard.errors[6990800].message }}

GoMorris

12 years ago

Wow - thanks for all the awesome feedback guys. Very much appreciated.

So, I get the fact that I need to build a list. Cultivate that list, add value, develop the relationship etc, but on the basis that I DID setup the sales funnel this way, what do you think my conversions will increase by?

PPC - direct to Mike Geary's sales page = 0.9% (or roughly 100:1). This is what I'm getting at the moment.

PPC - my squeeze page - auto responder - Mike Geary's sales page = 1.5%, 2%, 2.5%????

Come on, throw some numbers at me! I know it's difficult to predict with any degree of accuracy but somebody out there must have promoted this product using the above :-)

Thanks
1 reply

{{ DiscussionBoard.errors[6990905].message }}

Michael D Forbes

12 years ago

Originally Posted by GoMorris

Come on, throw some numbers at me!

37, 852 and 5, but most likely somewhere between 0-100%

There are simply too many variables.

Thanks
1 reply

Signature

*** WSO - Link Juice Smoothie - All Natural Link Love! ***

*** [WSO - Nearly 1000 Sold] MicroJob MegaProfits - Way Beyond A Fiverr! ***

{{ DiscussionBoard.errors[6991349].message }}

GoMorris

12 years ago

Originally Posted by Michael D Forbes

37, 852 and 5, but most likely somewhere between 0-100%

There are simply too many variables.

Not that many!

Fitness product
Apparently one of the most popular (ever) on ClickBank
I'll be using PPC to my list - auto responder - to Mike Geary's sales page

I guarantee others on here have tried this. It would just be cool to get a feel for indicative conversions.

I'm going to say that it'll be somewhere in the region of 100:2 or 2%.

Anyone else care to chip in?

Cheers
Morris

Thanks
2 replies

{{ DiscussionBoard.errors[6993256].message }}

MktgGuy 12 years ago

Hey Morris,

It really is, literally, impossible to forecast an increase in conversions on something like this.

Like Michael mentioned there are a lot of variables that we just don't know.

One huge impact on conversions for example, would be the relationship between you and your list. Specifically, how much do they trust you, and also, are you going to tap into that trust by actually endorsing the product? Or will you just copy/paste the copy from the Geary affiliate website?

Lemme throw out a silly example. Say you wear a t-shirt to the mall. You print on it a picture of some ripped six-pack abs, with the copy "Find out how" and a website address. Then lets say out of a hundred people who notice the shirt, 5 go to the website. How many of those, if any, will order?

Now say instead you call up your 5 best friends... guys you went to school with, went to each others weddings, bailed each other out of jail, you get the idea. And lets say they all happen to be a little overweight. You call 'em up and tell them you discovered this crazy way to lose weight and get ripped that flies in the face of everything they thought they knew about weight loss. You've bought it, and they just HAVE to give it a try. You might need to do some convincing, but if you're sincere enough, I'm guessing you'd get 5 of 5 - or a 100% conversion rate!

The difference of course, is the relationship... Your best friends trust you completely. They're gonna do what you tell them, because, well, its YOU telling them to do it. The other group, they just saw a guy at the mall wearing a shirt. No relationship.

So, what I'm saying is if you just capture some names/emails, then copy/paste a canned promo email, you're response will be "low" as compared to building some trust with your readers first, and then hitting them with "I just found this crazy new weight loss method, you just HAVE to get it! Here's what it's all about and why I think you need to try this."

Hope that is helpful, Sir. And good luck with this!
- Thanks
{{ DiscussionBoard.errors[6994991].message }}

JohnMcCabe

12 years ago

Originally Posted by GoMorris

Fitness product

Irrelevant. You are asking about conversions promoting a specific product.

Originally Posted by GoMorris

Apparently one of the most popular (ever) on ClickBank

Also irrelevant. Same reason.

Originally Posted by GoMorris

I'll be using PPC to my list - auto responder - to Mike Geary's sales page

Which PPC? Adwords, Facebook, POF?

Which keywords? Search or content network for Adwords? Regular or image ads? Site or category targets? Ad position?

What's on your landing page? Text only or video? What's your opt-in incentive? What's your conversion rate for your landing page?

How many autoresponder messages? How are they spaced? Straight pitch or content plus pitch?

I don't want you to answer those questions on a public forum. Way too many people would simply assume they were 'right' and copy them blindly. I just pose them to show you that there are indeed too many variables to make any answer you get meaningful.

Even if you did copy someone exactly, there will always be one difference - they already did it, so it isn't new.

Originally Posted by GoMorris

I guarantee others on here have tried this. It would just be cool to get a feel for indicative conversions.

I'm going to say that it'll be somewhere in the region of 100:2 or 2%.

Anyone else care to chip in?

Cheers
Morris

At this point, that's as good a guess as any...

Thanks

{{ DiscussionBoard.errors[6995618].message }}

WillR 12 years ago

You are bound to get very mediocre results like this if sending traffic directly from a traffic source like Facebook to a salespage.

As others have already mentioned, you need to get these people on to a list instead as it gives you more opportunity to follow up and sell to these people.
- Thanks
Signature

.
âž¨ Here's How to Make Your First $177 Online
This Week Using the Piggyback Method...

.
{{ DiscussionBoard.errors[6998428].message }}
Bannaz 12 years ago

The traffic is targetted, but directing them straight to a sales page would be far too early.
- Thanks
Signature
Flash Banner Design
www.bannaz.com
{{ DiscussionBoard.errors[6998697].message }}
DevEdge 12 years ago

I would be sending that PPC/Facebook traffic to a website thats focused on building a list.

I'd then build a relationship with that list and promote the product that way. The leads will be a lot warmer and they'll be pre-sold on the product.
- Thanks
- 1 reply
{{ DiscussionBoard.errors[6998752].message }}
- bhaque 12 years ago
  
  hey i'm actually doing something very similar to this right now... let's stay in touch and we can share results... i'm actuallly testing it with geary's offer and then doing a comparison with my own offer that i've developed.. also warming up the lists as well as throwing them right at the sales page
  
  Thanks
  
  {{ DiscussionBoard.errors[7076688].message }}

BAD NEW: Conversion Rates for 'The Truth About Abs'

Trending Topics

Newbie

How did you turn it all around?

A healthy fascination for Hollywood...

best high quality crypto traffic.

Any thoughts on golf's latest phenom...Scottie Scheffler??