New site weight loss niche 1st CB product - Please review

36 replies
Hello Warriors,

Long time reader decided to join in and move my life to higher steps. Decided to drop the affiliate battle and developed a product to Clickbank, my first ever.

Launched a few days ago, Zero sales so far, and 200-300 hops per day between me and affiliates promoting the product.

Please Review: hXXp://www.losebellyflab.com

Thanks!
#1st #loss #niche #product #review #site #weight
  • Profile picture of the author Fernando Veloso
    Hi Dave,

    thanks for feedback. Will take a look at some targeted backgrounds.

    Any other comments will be appreciated!
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  • Profile picture of the author Fernando Veloso
    Hello Morten,

    Thanks for your imput. About the design, my wife keeps telling me its too "classy" and i keep telling her its the "product"...

    I am completing a old style sales page (same content but different graphics) and will perform a slip-test (by the way, what do i need to do that in safe way)?

    Hope that split-test can guide me about the best design to this product.

    Thanks guys, keep the comments coming, they are very important to me, especially at this point.
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  • Profile picture of the author Fernando Veloso
    Just a quick note: I've been thinking about this since i designed that page, the width size. If i run a test decreasing the size of the site (hit control -) i feel it has more presence and somewhat the sales will increase!

    Maybe just my bad guess or a good one? Your thoughts?
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    • Profile picture of the author blogonator
      Hi, the width size seems pretty ok to me, but maybe you can decrease it by just a little. Other than that, it seems pretty good. Like the background though
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  • Profile picture of the author Fernando Veloso
    Hello hidman,

    Thanks for feedback. Working on site width right now, should be able to deliver a different LP in 2 hours.

    Can anyone advice me a free script to do a split-test on those 2 LP? Don't know if it even exists but a script that delivers Page A - Page B each time a visitor comes in. Hope that makes sense.

    Any script you can recommend?
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    • Profile picture of the author Makabongwe Maseko
      Hi,

      I would no doubt say change the background. It just doesn't go with the actual sales page color.

      Try to make it blend with the header color, make it sort of blue.

      Some experts even say blue backgrounds have proven to convert better.

      Otherwise the actual sales page looks great.
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    • Profile picture of the author Steven Fullman
      Originally Posted by scubita View Post

      Hello hidman,

      Thanks for feedback. Working on site width right now, should be able to deliver a different LP in 2 hours.

      Can anyone advice me a free script to do a split-test on those 2 LP? Don't know if it even exists but a script that delivers Page A - Page B each time a visitor comes in. Hope that makes sense.

      Any script you can recommend?
      Hi,

      You can try the free version of Split Test Accelerator...

      Free Split Testing Software | Jim Stone, Ph.D. | Taguchi Testing Software

      Good luck with the site, I hope you sell a ton.

      HTH,
      Steve
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  • Profile picture of the author M Thompson
    Why not add a video to the page...
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  • Profile picture of the author Andyf
    Just curious, can you expand on what you meant by "Decided to drop the affiliate battle..."?

    What in particular was not working out for you?

    Thanks!
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    • Profile picture of the author Fernando Veloso
      Originally Posted by Andyf View Post

      Just curious, can you expand on what you meant by "Decided to drop the affiliate battle..."?

      What in particular was not working out for you?

      Thanks!
      Hi Andy,

      I decided to drop that "battle" cause i was investing time and money into promoting other people products, and that its not my way of doing things.

      I prefer to get hands dirty and develop a quality product myself. I was promoting products with bum marketing and it was killing me: buying articles, placing them on EZA, squidoo etc etc. And this is not the way i want to get it done.

      Now i am investing in my product. Not a bif one, just a test, but this test its teaching me lots of stuff about affiliate marketing. What works, what doesn't work etc etc.

      Next summer i intend to have a non-competitive product live and making serious daily sales. I can design, i can analyse, i can develop a good product, i just need a solid ghostwriter to deliver the actual product, acording to my guidelines.

      Hope it clears what i meant above

      EDIT: Next weeks i will search for a J/V with a quality ghostwriter.
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      • Profile picture of the author Andyf
        Originally Posted by scubita View Post

        Hi Andy,

        I decided to drop that "battle" cause i was investing time and money into promoting other people products, and that its not my way of doing things.

        I prefer to get hands dirty and develop a quality product myself. I was promoting products with bum marketing and it was killing me: buying articles, placing them on EZA, squidoo etc etc. And this is not the way i want to get it done.

        Now i am investing in my product. Not a bif one, just a test, but this test its teaching me lots of stuff about affiliate marketing. What works, what doesn't work etc etc.

        Next summer i intend to have a non-competitive product live and making serious daily sales. I can design, i can analyse, i can develop a good product, i just need a solid ghostwriter to deliver the actual product, acording to my guidelines.

        Hope it clears what i meant above

        EDIT: Next weeks i will search for a J/V with a quality ghostwriter.


        I go back and forth with this. I can write...it's just hard finding a niche that is not so darn competitive. I'd like to try the health and diet niche, but it's so competitive that I know I have to find some niche within the health and diet niche( or even a niche within a niche within a niche!) to even stand a chance of somehow getting a site listed with Google.

        So, I've thought about continuing a Squidoo effort...and maybe even create a few more new Lenses to promote good affiliate products. However, I don't know if that is a good thing to do compared to having my own product. I guess it can't hurt.

        Andy
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    • Profile picture of the author Fernando Veloso
      Originally Posted by ProductCreator View Post

      He probably just sees the value of leveraging his efforts and letting everyone else promote to make him money rather than do it all himself.

      The sales page looks nice asthetically but it deviates from the standard structure of a sales page and this is probably why it is not converting:

      - there is no big headline in red at the top of the page. When the page loads, my eyes struggle with what to look at, there is so much "stuff"
      - most of the text looks the same, there is little use of bold, no underlines, no highlights, there are no sub-headings to break it all up. It reads like a long essay.
      - the #1, #2, #3 blocks are confusing. I struggled to see what these 3 things were.
      - the first set of bullets are too long. I can't be bothered reading them. Defeats the whole point of bullets.
      - the second set of bullets are a mixture of features and calls to action??? Bullets should be benefits and nothing else.
      - the testimonials are all plaintext. No bolds or highlights.

      Basically, your sales page is a great effort but you have deviated far from the established model. Take a look at other sales page and pick up on their commonalities. Find an element you like and rephrase it for your own site. Use emotional hooks and follow the standard long page model.

      If you want inspiration, feel free to check out the last two sites especially in my sig. Those two sites are now converting at 1 in 20/30 hops.

      Good luck!
      Hi, thank you, great feedback. Will read again, take some notes and tweak next hours.

      This is my first LP ever, and i am not native EN, so, go easy one me. if this was my native language i surely knew my ways around, trust me.

      I will take special attention on page flow, and page focus, cause I KNOW its a mess right now.

      Thank you!
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  • Profile picture of the author Fernando Veloso
    Warriors,

    Did some tweaking and tried to follow your guidelines. Please check hxxp://www.losebellyflab.com and tell me your thoughts.

    Thank you!
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  • Profile picture of the author LB
    You have no proof.

    The baseline standard in the weight loss niche is before and after pictures...the more the better.
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  • Profile picture of the author Fernando Veloso
    Andy,

    If you can write solid pieces of sales copy, then you have 75% of the work done. And this is exactly where i fail: sales pitch, sales pages, content.
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    • Profile picture of the author Andyf
      Originally Posted by scubita View Post

      Andy,

      If you can write solid pieces of sales copy, then you have 75% of the work done. And this is exactly where i fail: sales pitch, sales pages, content.
      I guess....but that last 25% is all that matters...sales pitch, sales pages and content. I have no problem writing articles. It's as easy as breathing to me. I can write an ebook quite easily too(did one already and does O.K. in a very small niche). I can do O.K. on web design, but not nearly as well as many of the people who are really good at it.

      The thing is...like many of us...I just can't decide on my next niche. Period. I spend a lot of time trying to figure out what niche to go with. I look through the Clickbank marketplace and other places all of the time to try to find something. But I end up with nothing. I'd really like to find something and then write my own e-book again. But then I hear of people who just make tons of money promoting other people's products and then it makes me wonder if I should just do that.

      Typical problem from what I've read on this forum.
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      • Profile picture of the author Fernando Veloso
        Originally Posted by LB View Post

        You have no proof.

        The baseline standard in the weight loss niche is before and after pictures...the more the better.
        Hi LB, thanks for feedback. Will grab some "before/after" pictures from Istock right away. Guess its another newbie mistake: leaving the visitors guessing what is it about. Focus on final destination: no belly fat!


        Originally Posted by Andyf View Post

        I guess....but that last 25% is all that matters...sales pitch, sales pages and content. I have no problem writing articles. It's as easy as breathing to me. I can write an ebook quite easily too(did one already and does O.K. in a very small niche). I can do O.K. on web design, but not nearly as well as many of the people who are really good at it.

        The thing is...like many of us...I just can't decide on my next niche. Period. I spend a lot of time trying to figure out what niche to go with. I look through the Clickbank marketplace and other places all of the time to try to find something. But I end up with nothing. I'd really like to find something and then write my own e-book again. But then I hear of people who just make tons of money promoting other people's products and then it makes me wonder if I should just do that.

        Typical problem from what I've read on this forum.
        Well, i truly believe sales pitch does 75% of the job. Even poor graphic sales pages do convert a lot.

        Just a piece of advice Andy (if i may give advices to anyone!): don't change your target every week. Choose a niche and go full throttle.

        Too discover longtail keywords i use Market Samurai, if you need some searches done within your niche, let me know.
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        • Profile picture of the author Steven Fullman
          Originally Posted by scubita View Post

          Hi LB, thanks for feedback. Will grab some "before/after" pictures from Istock right away. Guess its another newbie mistake: leaving the visitors guessing what is it about. Focus on final destination: no belly fat!
          I know you want to "hit the market" hard 'n fast, and
          I admire both your action and spirit

          But -- and I'm just tossing this idea out -- do you
          think it would help both your marketing and your
          copy to get some REAL screenshots and testimonials
          from REAL people, who have used your program to
          achieve REAL results?

          ...rather than random snaps from iStock...

          As I said earlier, I hope you sell a heap.

          Kind regards,
          Steve
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          Not promoting right now

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          • Profile picture of the author Fernando Veloso
            Originally Posted by Steven Fullman View Post

            I know you want to "hit the market" hard 'n fast, and
            I admire both your action and spirit

            But -- and I'm just tossing this idea out -- do you
            think it would help both your marketing and your
            copy to get some REAL screenshots and testimonials
            from REAL people, who have used your program to
            achieve REAL results?

            ...rather than random snaps from iStock...

            As I said earlier, I hope you sell a heap.

            Kind regards,
            Steve
            The product is new Steve, but i have a photoshoot and video session with the personal trainer next week, that will deliver some nice shots and graphic pieces to the site.

            As for customers pictures, guess i have to wait a few weeks.

            Hope it sells and people send some relevant testimonials/pictures.

            Thanks for your feedback guys.
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            • Profile picture of the author Steven Fullman
              Originally Posted by scubita View Post

              The product is new Steve, but i have a photoshoot and video session with the personal trainer next week, that will deliver some nice shots and graphic pieces to the site.

              As for customers pictures, guess i have to wait a few weeks.

              Hope it sells and people send some relevant testimonials/pictures.

              Thanks for your feedback guys.
              Great news!

              It's cool to see someone really attacking a market.

              Best wishes,
              Steve
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              Not promoting right now

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  • Profile picture of the author Oscar D
    I have taken a look at the site, and I think it looks awesome.

    Congrats, the site is clean and smart. The graphics are the best part - I love them.

    Well done, I wish you well
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  • Profile picture of the author ThalesMM
    Is your traffic from search engine or social traffic?
    Social traffic it's awful to make sales... try getting specific traffic, like traffic from weight loss forums...
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  • Profile picture of the author Dan Riffle
    I agree with Steve. You could lose all credibility if your potential customer has already seen your before and after pics on the pages of other weight loss websites.
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    • Profile picture of the author Fernando Veloso
      Originally Posted by riff View Post

      I agree with Steve. You could lose all credibility if your potential customer has already seen your before and after pics on the pages of other weight loss websites.
      Hi riff, thanks for your feedback.

      As i said to Steve, i have to wait in order to get "my" pictures of actual customers. Till then, maybe it will stay that way: 3-4 pictures of beautiful abs.

      Fellow Warriors, just a note: when you visit the site, please hit F5, cause am delivering lots of changes and i want you to see the last design/sales page.

      Thanks!
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  • Profile picture of the author FlightGuy
    Scubita,

    Nice, clean website... the images you have look great, but throw in a couple "real world" images - definitely a before and after.

    Something else to note - although your site does look very clean, the more "simple" websites have been known to convert better - even ones that look like a complete newbie made them.

    I read your entire sales copy and there's a couple things I'd like to point out:

    Social proof is good, and you have it. Maybe move them around a bit to keep it fresh in the readers mind (i.e. move one testimonial up to the top a bit). Prove that what you say you'll do, you'll do.

    Tell a story through HEADERS and BOLD statements - most people skim through things, including a website... so make sure you're getting your point across even if they skim JUST the headers and bold statements. It's like telling a mini story through them.

    Consider video up at the top - but you may want to be particular about the quality (make sure it matches the website). If you can't, consider an illustration of some case studies and how many weeks it took them to achieve results? (shrug)

    In your copy, add Empathy: "If I were you, I'd be wondering if this really even works"

    In your copy, add Validation: "And you're absolutely right to ask that question. I know how you feel."

    In your copy, relate to the reader: "My latest Holywood client was scared out of her mind - she needed to lose 15 lbs in just TWO weeks because she was nominated for a Grammy (blah blah)." This is damaging admission - it states why she was scared out of her mind and the reader subconsciously feels comfort.

    Add a hook or two to keep the reader interested, somewhere about 1/3 of the way down. For example: "If you think this whole weight loss thing is an uphill battle, I can completely relate to you... in fact, you wouldn't believe what I discovered to be a GREAT way to lose weight is... but before we get into that, I want to say this:" (at least one hook in your copy)

    Always use graphics and images to prove your point, not to show off a product.

    Other than that, I think you're good ... you've positioned your service for high perceived value (and I'm thinking you could even charge a bit more). Think about adding a OTO or back end offer, maybe an **** berry weight loss supplement from a reputable affiliate?

    And remember - create headers, subheaders and bold statements to be congruent with one another... I'd have to say that this is probably most important.

    Best of luck and feel free to PM if ya have any questions.

    Kindest,
    John Dennis
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    • Profile picture of the author Fernando Veloso
      Originally Posted by FlightGuy View Post

      Scubita,

      Nice, clean website... the images you have look great, but throw in a couple "real world" images - definitely a before and after.

      Something else to note - although your site does look very clean, the more "simple" websites have been known to convert better - even ones that look like a complete newbie made them.

      I read your entire sales copy and there's a couple things I'd like to point out:

      Social proof is good, and you have it. Maybe move them around a bit to keep it fresh in the readers mind (i.e. move one testimonial up to the top a bit). Prove that what you say you'll do, you'll do.

      Tell a story through HEADERS and BOLD statements - most people skim through things, including a website... so make sure you're getting your point across even if they skim JUST the headers and bold statements. It's like telling a mini story through them.

      Consider video up at the top - but you may want to be particular about the quality (make sure it matches the website). If you can't, consider an illustration of some case studies and how many weeks it took them to achieve results? (shrug)

      In your copy, add Empathy: "If I were you, I'd be wondering if this really even works"

      In your copy, add Validation: "And you're absolutely right to ask that question. I know how you feel."

      In your copy, relate to the reader: "My latest Holywood client was scared out of her mind - she needed to lose 15 lbs in just TWO weeks because she was nominated for a Grammy (blah blah)." This is damaging admission - it states why she was scared out of her mind and the reader subconsciously feels comfort.

      Add a hook or two to keep the reader interested, somewhere about 1/3 of the way down. For example: "If you think this whole weight loss thing is an uphill battle, I can completely relate to you... in fact, you wouldn't believe what I discovered to be a GREAT way to lose weight is... but before we get into that, I want to say this:" (at least one hook in your copy)

      Always use graphics and images to prove your point, not to show off a product.

      Other than that, I think you're good ... you've positioned your service for high perceived value (and I'm thinking you could even charge a bit more). Think about adding a OTO or back end offer, maybe an **** berry weight loss supplement from a reputable affiliate?

      And remember - create headers, subheaders and bold statements to be congruent with one another... I'd have to say that this is probably most important.

      Best of luck and feel free to PM if ya have any questions.

      Kindest,
      John Dennis
      Hello John,

      Great feedback! I am impressed. Frankly!

      Will definitely do some changes has you advised. There is so much i need to learn, it amazes me how you guys can read, look, feel, and criticize in such a correct way.

      Thank god i joined the warrior tribe.
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  • Profile picture of the author GeorgR.
    Originally Posted by scubita View Post

    Hello Warriors,

    Long time reader decided to join in and move my life to higher steps. Decided to drop the affiliate battle and developed a product to Clickbank, my first ever.

    Launched a few days ago, Zero sales so far, and 200-300 hops per day between me and affiliates promoting the product.

    Please Review: hXXp://www.losebellyflab.com

    Thanks!

    wayyyyyyyyyyyyyyy too cheap....$29 is not very attractive...otherwise site looks good...

    edit: i dont know the product....increase price...or extend product...let someone write, whatever..and sell it at a decent price *at least* $57++ ..then it gets also attractive for affiliates.

    Exercise niche for certain parts of the body otherwise is excellent...there are some stellar keywords out there
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  • Profile picture of the author joan007
    Since I come from a strong art background and live not to far from the Hollywood scene, I hope I am not being over critical here. I would like to see you succeed.

    In your copy you say that you are sculpturing some of the most beautiful bodies in the Hollywood world. I think I would be more convinced if you had more attractive before and after pictures. (More the Hollywood type). Also the wood background in the back does not go with the rest of the website.

    For what it worth, just my 2 cents worth.
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  • Profile picture of the author mikemcmillan
    Hey Nick, I think you've done a wonderful job. It looks great!

    I'm being picky, very picky--but that's me. There are just a very few typos, but I will also tell you that your copy has far, far fewer typos and writing mistakes than 95% of the sites out there! The copy is well written.
    ~~~~~~~~~~~~~~~~~~~~~~~~~~~~~
    Now you are going to receive the benefit of all <<<myexperience>>>, and my proven methods. Needs a space between my and experience.

    Just imagine
    ... In less than a few minutes, you'll be on your way to knowing exactly how <<<i>>> shape those perfect bodies of my <<<<Holywood clients>>>! The "I" should be in caps. "Holywood" is misspelled.

    Two of the testimonials also have an "i" when it should be "I".

    I understand that the unique investment required on my part is a <<<one-off>>> $29. The phrase "one-off" was used a couple times and I don't understand that phrase.
    ~~~~~~~~~~~~~~~~~~~~~~~~~
    The only other thing I might think about is getting a product cover for the bonus ebooks. People are visual. I think that would draw more attention to them. I might also consider putting the box cover in your header on your order form.

    This stuff is, as I said, me being pretty picky. Just trying to help! Good luck buddy!
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    • Profile picture of the author submit_articles
      Hi Nick,

      I have a few suggestions that you may find useful.

      1) Opt-in box - Affiliates may be sending traffic, but you can follow up and close the sales. Without this, visitors just come and leave.

      2) I think the copy can be improved. More specifically, consider something like "Discover How You Can Lose Over 20 Pounds in Just 3 Days with Easy to Implement Techniques That Take Just a Few Minutes Each Day." This is a far more specific promise.

      3) You can try to sell your Bonuses a little more. E.g. 43 Nutrition Secrets Revealed. Just one secret (see pg. 12) from this eBook and you could be losing weight faster than you ever imagined.

      I think price point is alright. With the above suggestions, you can surely improve conversions.
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  • Profile picture of the author Fernando Veloso
    Hello Warriors, thanks for you precious feedback.

    GeorgR. : Price will increase as soon as photo session and videos are available.
    joan007: Noted!
    mikemcmillan: Thanks, already erased the typos. Bonuses: i will re-design the ebook covers. Right now they are too "fashion" and off target.
    submit_articles: Opt-in box: Maybe 1 Report with 1/5 of the ebook? I WIll sell those bonuses more. They are hidden don't they?
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  • Profile picture of the author ryanleedotcom
    A couple of quick thoughts...

    1. First, figure out if you are going to sell to men OR women. It's hard to reach both. The header pic and name (belly flab) clearly point to women - but 1/2 your testimonials are from men.

    2. Put a video of yourself so they can see you and make a connection.

    Ryan
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    • Profile picture of the author Fernando Veloso
      Originally Posted by ryanleedotcom View Post

      A couple of quick thoughts...

      1. First, figure out if you are going to sell to men OR women. It's hard to reach both. The header pic and name (belly flab) clearly point to women - but 1/2 your testimonials are from men.

      2. Put a video of yourself so they can see you and make a connection.

      Ryan

      Hello Ryan,

      Thanks for feedback. Videos are coming next week or so. Nice catch on that one from the ladies. I am not EN/CAN/US etc so i can't differentiate "fat" from "flab", thanks for the heads up!

      Anyway, been reading a lot, tweaking a lot thanks to fellow warriors and this is my last mock-up: hxxp://www.losebellyflab.com.

      Please hit F5.
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