Marketing Against the Competition
In most cases, experts advise that you should never market against your competition...
Yet in a political race, most candidates choose to market themselves against their competition.
Like it or not, we the people do not select our leaders based on the same criteria that an employer hires the best person for the job, given the challenges of the job.
Instead, we the people select our leaders based on the marketing messages of the candidates who seek the post.
We the people force our candidates to compete against each other, when seeking office, therefore, we should not be surprised that candidates market themselves against the competition rather than by showing who would be the best person for the job...
Now, my interest here is a matter of perceptions.
I have in my mind an answer, but I want to drill the community to see what others think about this.
There are two sides to the marketing game, when you are marketing yourself against the competition:
1. How Well You Define Yourself;
2. How Well You Define Your Opponent.
Let's avoid a discussion of politics and focus on the marketing of the politicians.
So, I have two questions and the poll represents them.
1. Which candidate in the U.S. Presidential election is doing a better job of "Defining Themselves"?
2. With candidate, Obama or Romney, is doing a better job "Defining Their Competitor"?
p.s. Since this is a marketing poll, anyone in this forum from any country can participate in this poll, so long as they have been watching the race.
Yet in a political race, most candidates choose to market themselves against their competition.
NOTICE: Keep in mind that we are not allowed to argue political positions within the forum, but as many have said before, we can learn a lot from watching how politicians market themselves during election cycles.
Let's see if we can talk about this topic, without take a political position or arguing political policies.
If we can't avoid tainting this thread with politics, this thread will surely be deleted.
Like it or not, we the people do not select our leaders based on the same criteria that an employer hires the best person for the job, given the challenges of the job.
Instead, we the people select our leaders based on the marketing messages of the candidates who seek the post.
We the people force our candidates to compete against each other, when seeking office, therefore, we should not be surprised that candidates market themselves against the competition rather than by showing who would be the best person for the job...
Now, my interest here is a matter of perceptions.
I have in my mind an answer, but I want to drill the community to see what others think about this.
There are two sides to the marketing game, when you are marketing yourself against the competition:
1. How Well You Define Yourself;
2. How Well You Define Your Opponent.
Let's avoid a discussion of politics and focus on the marketing of the politicians.
So, I have two questions and the poll represents them.
1. Which candidate in the U.S. Presidential election is doing a better job of "Defining Themselves"?
2. With candidate, Obama or Romney, is doing a better job "Defining Their Competitor"?
p.s. Since this is a marketing poll, anyone in this forum from any country can participate in this poll, so long as they have been watching the race.
nothing to see here.
All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
What if they're not stars? What if they are holes poked in the top of a container so we can breath?