Why you really need to plan for the big picture

Rachel Goodchild · 03-21-2009, 09:11 PM

Hi

I don't post on here alot- I'm not your average internet marketer. In fact as an internet marketer, I pretty much stink

I love social networking ( to the point that people who know me call me a social networking whore) and I do work for quite a few well known IMers.

However I use IM techniques ALL the time in my business or to help me build my profile.

I wanted to talk to you about a huge lesson I've just learnt. I recently released a book, and it's had a HUGE response. It's on dating, and it's captured alot of attention. I've been interviewed by national newspapers, magazines, on radio and on national television programmes. (I'm happy to show clips and links but I don't want this to be a self promo thing rather than, it's an explanation of what I did wrong.)

I am now being called an expert in my field and am currently appearing weekly on an awesome breakfast tv show as an expert.

However to be honest, all I thought about was how this sells my book. What I SHOULD have done was plan for this success by having MORE than that book in mind. I'm now working backwards, trying to run and sort it during a time that really I am working almost fulltime building something that doesn't have an end goal.

morla of the story? create the big plan right from the start. prepare for your big success before it happens. it's not worth the mad panic otherwise!

DougBarger · 03-21-2009, 10:39 PM

Hi Rachel,

That's a great post you just made.

It's wonderful what you've done with your book and all.

I think you sharing your experience will hammer home the importance of planning for those who need to hear it.

Anyway, just wanted to let you know I saw and appreciated you and your post.

Take it easy,
Doug

yesacpow · 03-22-2009, 12:05 AM

Yes it is always good to plan ahead of the game. Try to think of all the possible outcomes and be prepared for whatever you think might happen.

For example if your book did not do as well as it did then what would you do next. etc etc.

I am now working on my business plan so that I can be repaired for my endeavors.

Thanks for the post.

blogonator · 03-22-2009, 12:20 AM

Amazing..do you plan to package the book into a pdf and list it for sale as well? Might do very well for you

RevenueRabbi · 03-22-2009, 12:26 AM

Goosebumps.

thank you for sharing that!

you might want to keep a timeline of how each portion evolved... and the people that you mena aong the way... and start working on a sequel!

Rachel Goodchild · 03-22-2009, 05:00 AM

Quote:

Originally Posted by hidman

Amazing..do you plan to package the book into a pdf and list it for sale as well? Might do very well for you

I published my book with Penguin and they have electronic rights..and its a way off.
it's a shame as it's on internet dating- so it would have a good audience with internet users (hopefully)
however I live in hope it will one day be avail electronically.

Kevin AKA Hubcap · 03-22-2009, 09:33 AM

Rachel

There's another way to look at this as well. Before you wrote the book you had no idea at how successful it would become so IMHO if you've developed other products around the book you might have been wasting your time.

Hindsight is 20/20. Now that your book is a success and you are an expert in the field you should develop a range of products and services.

p.s. will Penguin renegotiate the electronic rights?

Kevin

03-21-2009, 09:11 PM	#1
Rachel Goodchild writer and presenter War Room Member Join Date: Nov 2006 Location: Auckland , New Zealand. Posts: 1,574 Thanks: 7 Thanked 62 Times in 36 Posts Social Networking	Why you really need to plan for the big picture Hi I don't post on here alot- I'm not your average internet marketer. In fact as an internet marketer, I pretty much stink I love social networking ( to the point that people who know me call me a social networking whore) and I do work for quite a few well known IMers. However I use IM techniques ALL the time in my business or to help me build my profile. I wanted to talk to you about a huge lesson I've just learnt. I recently released a book, and it's had a HUGE response. It's on dating, and it's captured alot of attention. I've been interviewed by national newspapers, magazines, on radio and on national television programmes. (I'm happy to show clips and links but I don't want this to be a self promo thing rather than, it's an explanation of what I did wrong.) I am now being called an expert in my field and am currently appearing weekly on an awesome breakfast tv show as an expert. However to be honest, all I thought about was how this sells my book. What I SHOULD have done was plan for this success by having MORE than that book in mind. I'm now working backwards, trying to run and sort it during a time that really I am working almost fulltime building something that doesn't have an end goal. morla of the story? create the big plan right from the start. prepare for your big success before it happens. it's not worth the mad panic otherwise!
	If you can afford to, please give money to support the people in the Christchurch Earthquake. Here is a post to give you information on how to, no matter where you are in the world New Zealand thanks you

03-21-2009, 10:39 PM	#2
DougBarger Known, Liked and Trusted War Room Member Join Date: Jun 2007 Location: USA Posts: 3,250 Blog Entries: 1 Thanks: 581 Thanked 240 Times in 145 Posts Social Networking Contact Info	Re: Why you really need to plan for the big picture Hi Rachel, That's a great post you just made. It's wonderful what you've done with your book and all. I think you sharing your experience will hammer home the importance of planning for those who need to hear it. Anyway, just wanted to let you know I saw and appreciated you and your post. Take it easy, Doug
	These Underground Rare Recordings Reveal:"How to Force Your Currently 'Under Achieving' Landing Page to-- Close 60%* of First-Time Visitors to New Subscriptions for You!"-- (My contribution to the War Room...

03-22-2009, 12:05 AM	#3
yesacpow Advanced Warrior War Room Member Join Date: Nov 2008 Location: Jamaica Posts: 975 Blog Entries: 7 Thanks: 61 Thanked 343 Times in 120 Posts Social Networking	Re: Why you really need to plan for the big picture Yes it is always good to plan ahead of the game. Try to think of all the possible outcomes and be prepared for whatever you think might happen. For example if your book did not do as well as it did then what would you do next. etc etc. I am now working on my business plan so that I can be repaired for my endeavors. Thanks for the post.
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03-22-2009, 12:20 AM	#4
blogonator Banned Join Date: Sep 2008 Location: 2029 AD Posts: 224 Thanks: 29 Thanked 29 Times in 22 Posts	Re: Why you really need to plan for the big picture Amazing..do you plan to package the book into a pdf and list it for sale as well? Might do very well for you

03-22-2009, 12:26 AM	#5
RevenueRabbi Business Strategy Expert Join Date: May 2006 Location: Award Winning Entrepreneur Posts: 1,672 Blog Entries: 1 Thanks: 592 Thanked 56 Times in 42 Posts Social Networking	Re: Why you really need to plan for the big picture Goosebumps. thank you for sharing that! you might want to keep a timeline of how each portion evolved... and the people that you mena aong the way... and start working on a sequel!
	small business ideas

03-22-2009, 09:33 AM	#7
Kevin AKA Hubcap Flyin' Low & Slow War Room Member Join Date: Nov 2008 Posts: 1,189 Thanks: 56 Thanked 177 Times in 132 Posts	Re: Why you really need to plan for the big picture Rachel There's another way to look at this as well. Before you wrote the book you had no idea at how successful it would become so IMHO if you've developed other products around the book you might have been wasting your time. Hindsight is 20/20. Now that your book is a success and you are an expert in the field you should develop a range of products and services. p.s. will Penguin renegotiate the electronic rights? Kevin