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Pre-launch video squeeze page - delay showing opt-in or not?

by mmntv
10 replies
I'm working on my first product launch. Since I'm starting with no existing list, at least not for the IM niche, I guess this is what is called the "internal launch" and/or "seed launch". In any event, my plan was to launch this on ClickBank, and do a WSO at a steep discount.

I have setup my site and landing page, and put a pre-launch video on it to drive opt-ins to get a series of free videos of me giving away some valuable secrets. I'm trying to implement the sideway sales letter technique from Jeff Walker's free video series. I am using FlowPlayer with a cue point to have the opt-in form display when I get towards the end of my video and talk about it.

Micro Niche Brands - Build Sensational Websites That Users Love and Grow Authority - the opt-in displays about 8 minutes into the video

I know this is supposed to increase conversions on the actual video sales letter... my question is in Warrior's experience is this also true for pre-launch content? I have no illusions of my "pre-launch" and "launch" being some huge mega-launch, but I'm using this to learn the process and hopefully build an initial list. I'm hoping that this product will have some longevity. I've spent the last YEAR working on it, testing, updating to match techniques that are currently working after changes, etc.

I also had this cool rap video made. I like it. But I took it off the pre-launch page. I'm not sure how to work this in. I got this on Fiverr from a guy who it turns out is really a pro rapper, and I just love it.


Anyway, next I have to work on driving traffic to the pre-launch page, while finishing the product content and get my sales funnel pages setup and tested and the membership area laid out.

Really my immediate concern is if I should have the delay for the opt-in form or if that will kill opt-ins. I'm not sure that it necessarily works the same way as for the sale itself, perhaps the stats are inverted for pre-launch opt-ins?
#delay #optin #page #prelaunch #showing #squeeze #video
  • Profile picture of the author mmntv
    So I've done some poking around and it seems that the other pre-launch type content that I've come across is front ended with just an opt-in form and little content. I guess that works if you already have a list that you can drive to that form with some good copy. Now I'm starting to second-guess if my approach is viable.
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  • Profile picture of the author Corey Geer
    Why do I feel like this is a promotion?

    Anyways, I wish people would stop over-thinking things. They see someone doing something differently than them, and they change their entire approach. Delayed opt-in pages do quite well.

    Those mile long sales pages do great as well. You should worry more about the quality of your video (I haven't seen it). If you're providing a solution to a problem or providing great quality information that leaves people wanting to know more, they're going to sit through the entire video and opt-in.

    Set yourself apart from the crowd, if you can verify you've made the money you claim to make in your signature, people are going to be interested no matter which route you take the sales page layout.

    Corey
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    • Profile picture of the author Michael Shook
      There's not really any way to answer your question without guessing. Try it both ways and see.

      Your results might be different than those of anyone else anyway.
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    • Profile picture of the author mmntv
      Originally Posted by Corey Geer View Post

      Why do I feel like this is a promotion?
      Its not. I'm trying to get feedback on the promotional materials/approach I am going with. But haven't started really promoting anything yet other than a few blog comments and some social bookmarking. Sorry if it came off that way. I'm just trying to figure out if a) my approach is sound and b) people like my materials or am I doing something wrong that is going to deep-six this before I start.

      Originally Posted by Corey Geer View Post

      Anyways, I wish people would stop over-thinking things. They see someone doing something differently than them, and they change their entire approach. Delayed opt-in pages do quite well.

      Those mile long sales pages do great as well. You should worry more about the quality of your video (I haven't seen it). If you're providing a solution to a problem or providing great quality information that leaves people wanting to know more, they're going to sit through the entire video and opt-in.
      I am trying to set myself apart through high quality and full disclosure of my methods. I will admit I am over-thinking this though, the closer I get to my desired launch timeframe the more I find myself over-thinking ;-)
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  • Profile picture of the author stevet563
    I agree with Corey that you have to see what other people are doing but you want to try and be original at the same time. I know of a well known marketer that put the opt-in before the sales video was over and conversions went down. Also you don't want to put a player in there so they can stop the video. That way they have 2 choices. Watch the video or go somewhere else. If they go they weren't interested anyway and would not have bought if youput the opt-in at a strategic point in the process.
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  • Profile picture of the author mbacak
    What's your price point on this offer... especially since you mentioned CB and WSO.

    Because, if it's a low ticket offer you might want to spend time making sure the sales letter converts with cold traffic. I know you're modeling Jeff... however, take in consideration that he's doing a big ticket launch... for him it makes perfect sense to do pre-launch.
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    • Profile picture of the author mmntv
      Originally Posted by mbacak View Post

      What's your price point on this offer... especially since you mentioned CB and WSO.

      Because, if it's a low ticket offer you might want to spend time making sure the sales letter converts with cold traffic. I know you're modeling Jeff... however, take in consideration that he's doing a big ticket launch... for him it makes perfect sense to do pre-launch.
      I'm not sure yet but its not "big ticket". Not $7 either though. I don't think I can get away with a high price since its my first product launch and nobody really knows me. However, I don't want to sell myself short either. If low-ticket is sub-$200 then yes, its low ticket. Right now I'm thinking of $137 on clickbank with a $37/month monthly membership OTO. WSO would be half or more off that. But I haven't really decided yet. I'm keeping an eye on the other products out there that have launched and are launching soon and will adapt.
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      • Profile picture of the author mbacak
        Originally Posted by mmntv View Post

        I don't think I can get away with a high price since its my first product launch and nobody really knows me.
        It's not about YOU. So get that out of your head... it's about the value you provide for others with your offer.

        Originally Posted by mmntv View Post

        Right now I'm thinking of $137 on clickbank with a $37/month monthly membership OTO.
        Make sure you talk to CB about the price points. You'll have to get approval for the $137 and the continuity. I'm not sure how they are these days with new vendors. You might be fine actually not having a track record... then having one as crazy as it sounds.
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        • Profile picture of the author marykay77
          If you have good control over when you can insert delay point, I would suggest setting up a good a/b split test. That will give you the best info on what truly works.
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  • Profile picture of the author wordpressmania
    I think it is not the right place for pre-lunching a product other than WSO.....
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