What's Your Opt-In Conversion Rate?

3 replies
Share your best (and worst?) opt-in rate conversions.

Where on your site is your opt-in form? Pop up, pop-under, on-page (if so, below the fold, above the fold? right or left side, middle?) etc.

Might be interesting to see others results. Squeeze pages are generally high so I'm omitting them:

I'm seeing around a 5% on one of my $37 niche product sales pages, pop-up and offers a free report / membership. Im getting about the same sales as opt-in's, which is odd. No squeeze page set up with this site.

Seeing about 15% on a site that doesn't sell anything but offers a report, opt in below the fold right side and isn't heavily emphasized.

Could make for an interesting discussion

Kindest,
John Dennis
#conversion #optin #rate
  • Profile picture of the author tantrabliss2
    I get about 30% on a one page squeese page and 40% on another. Simple page and no graphics. I added a picture and it seems to raise the rate slightly.
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  • Profile picture of the author GuerrillaIM
    Conversion rate will be affected by how targetted the traffic is so difficult to compare.
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  • Profile picture of the author Ron Killian
    My best opt-in, I don't have that many, I'm one of those idiots that doesn't do enough list building, is running close to 70%.

    Test, test, test
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