How I made $400! (11 Marketing TIPS)
OK. I decided to share this, because this has some marketing information and qualities that will help you with your business!
My first Entrepreneurial Success more than 10 YEARS Ago!
More than 10 years ago I formed with 3 other school friends a small circle. We organized parties.
The first one was a BIG hit.
I lived in a small town in Germany back then and there was this one place where all "youngsters" (from 18 and order) would hang out. Like a discoteque in a big farm house type of setting.
So everyone knew this place!
There were quite many student parties organized during the week.
So we decided to make our own party in order to make some cash.
Me and my friend were the dj's (it was very much fun!) and two other friends were at the register. We got the money that came from entrance fees... This place was a professional discoteque with staff who were pouring drinks, professional light system, sound system... Everything was setup.
We had to pay a small fee to "rent" this place.
Our first party was a big hit. Here were the facts why it was successful:
I will explain these points later.
1) It was called "Sunglasses" Party.
2) Entry payment was 3 / 4 Euros
3) First 50 people to show up would get a shot of liquor
4) The flyers were very simple, with a "mascot"
Now to these points. I have been thinking about these points later when I got to know "proper" marketing... I didnt know any techniques of scarcity or anything back then. All of these just came naturally.
#1 -- everybody has a positive connection to sunglasses. they rewoke positive feelings of sun, having fun, .. etc. So everyone who saw our posters were positively influenced by the message.
#2 -- payment was 3 or 4 euros (or something in that field -- can't remember exactly) per person. If you didn't have sunglasses, you had to pay more. It was like a bribe to get people more excited... and like a "special thing"... People love to do something for a cause. THere was a reason to get something as a "bargain" -- use your sunglasses
#3 -- 1st 50 people to enter the part got a shot of this local (famous) liquor and people were stoked! I think this was not done before (not that I had heard of before) IN THE student parties... Local school threw their parties here.. and I never seen anything like this in the previous parties. So we stood out, big time!
#4 -- The flyers / posters were very simple. There was the headline "Sunglasses Party" so it was very clear what this flyer was all about. Then there was a big "mascot" in the middle of a sunglasses guy dancing. It was cheesy, but it made that magical money come it! I don't care if it looked cheesy, it made money! We posted these flyers like mad men! We posted them everywhere! All the surrounding school had them in their entrances (I believe some teachers were pissed off! -- LOL!). And we had this mystical element as well "Party By 4 Elements"
I might add another point when something comes to mind.
ADDED LATER SECTION:
(Begin)
1. I formed a professional relationship with the owners and after a few parties I started to DJ there occasinally making some extra cash for the weekends. Sometimes with my friends, sometimes alone.
(/End)
We made like $400 per person that night! It was truly awesome. It was very much money back then, I was 18 I think.
We did another party as well. The theme of the party was something other people couldn't connect with. It was basically a new drink promotion... We didnt lose money.. but we didn't make a real good win either (maybe like $40 or so).
Marketing points to take home:
- People love events (because our lives are so boring really).. and we really wait forward to something
- Social buzz is very crucial.. mixed with a "reason to go" ... it's powerful stuff!
- Always be marketing, let people know about your stuff! If nobody is hearing you, you cant sell anything
- Your product / service must connect on an emotional level to something that is known to all your prospects, like a theme or thing, so they can relate
- When they see your ad / flyer / poster they must immediately connect something special or positive with it. Make them play a small mind video (conscious or unconscious) when they see your ad / message
- Make your ads with images that connect the message with a picture (a masscot, a person, etc) -- preferably that ewokes positive feelings
- Make your people have the feelings of a gathering, of a belonging to something bigger than just themselves
- Bribe them to take action = Good, DOUBLE Bribe them (get a discount + gift) = BETTER
- ALWAYS BE MARKETING = money in your bank!
- Always stand out with a special thing that no one else has!
- Always form good relationships with people who might offer you a gig or another contact.
That's it. I really this helps with your marketing!
Let me know what you think?
My first Entrepreneurial Success more than 10 YEARS Ago!
More than 10 years ago I formed with 3 other school friends a small circle. We organized parties.
The first one was a BIG hit.
I lived in a small town in Germany back then and there was this one place where all "youngsters" (from 18 and order) would hang out. Like a discoteque in a big farm house type of setting.
So everyone knew this place!
There were quite many student parties organized during the week.
So we decided to make our own party in order to make some cash.
Me and my friend were the dj's (it was very much fun!) and two other friends were at the register. We got the money that came from entrance fees... This place was a professional discoteque with staff who were pouring drinks, professional light system, sound system... Everything was setup.
We had to pay a small fee to "rent" this place.
Our first party was a big hit. Here were the facts why it was successful:
I will explain these points later.
1) It was called "Sunglasses" Party.
2) Entry payment was 3 / 4 Euros
3) First 50 people to show up would get a shot of liquor
4) The flyers were very simple, with a "mascot"
Now to these points. I have been thinking about these points later when I got to know "proper" marketing... I didnt know any techniques of scarcity or anything back then. All of these just came naturally.
#1 -- everybody has a positive connection to sunglasses. they rewoke positive feelings of sun, having fun, .. etc. So everyone who saw our posters were positively influenced by the message.
#2 -- payment was 3 or 4 euros (or something in that field -- can't remember exactly) per person. If you didn't have sunglasses, you had to pay more. It was like a bribe to get people more excited... and like a "special thing"... People love to do something for a cause. THere was a reason to get something as a "bargain" -- use your sunglasses
#3 -- 1st 50 people to enter the part got a shot of this local (famous) liquor and people were stoked! I think this was not done before (not that I had heard of before) IN THE student parties... Local school threw their parties here.. and I never seen anything like this in the previous parties. So we stood out, big time!
#4 -- The flyers / posters were very simple. There was the headline "Sunglasses Party" so it was very clear what this flyer was all about. Then there was a big "mascot" in the middle of a sunglasses guy dancing. It was cheesy, but it made that magical money come it! I don't care if it looked cheesy, it made money! We posted these flyers like mad men! We posted them everywhere! All the surrounding school had them in their entrances (I believe some teachers were pissed off! -- LOL!). And we had this mystical element as well "Party By 4 Elements"
I might add another point when something comes to mind.
ADDED LATER SECTION:
(Begin)
1. I formed a professional relationship with the owners and after a few parties I started to DJ there occasinally making some extra cash for the weekends. Sometimes with my friends, sometimes alone.
(/End)
We made like $400 per person that night! It was truly awesome. It was very much money back then, I was 18 I think.
We did another party as well. The theme of the party was something other people couldn't connect with. It was basically a new drink promotion... We didnt lose money.. but we didn't make a real good win either (maybe like $40 or so).
Marketing points to take home:
- People love events (because our lives are so boring really).. and we really wait forward to something
- Social buzz is very crucial.. mixed with a "reason to go" ... it's powerful stuff!
- Always be marketing, let people know about your stuff! If nobody is hearing you, you cant sell anything
- Your product / service must connect on an emotional level to something that is known to all your prospects, like a theme or thing, so they can relate
- When they see your ad / flyer / poster they must immediately connect something special or positive with it. Make them play a small mind video (conscious or unconscious) when they see your ad / message
- Make your ads with images that connect the message with a picture (a masscot, a person, etc) -- preferably that ewokes positive feelings
- Make your people have the feelings of a gathering, of a belonging to something bigger than just themselves
- Bribe them to take action = Good, DOUBLE Bribe them (get a discount + gift) = BETTER
- ALWAYS BE MARKETING = money in your bank!
- Always stand out with a special thing that no one else has!
- Always form good relationships with people who might offer you a gig or another contact.
That's it. I really this helps with your marketing!
Let me know what you think?