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Would you advertise on blogs like these?

by 52.ct
7 replies
Some blogs on self serve ad platforms don't have any way to verify their traffic claims.

They either don't have a profile at quancast.com or alexa.com or, in the case of quancast.com, there is a message saying the website owner has blocked quancast.com.

Thus there is very little way to verify traffic levels and impression claims

In addition, these blogs will claim 100k's of impressions per month yet there are zero or next to zero comments. This makes me wonder why there is not a lot of visitor interaction like most genuine high traffic blogs I have read.

Lastly their, banners are sometimes below the fold.

Should blogs like these be suspect and skipped?
#advertise #blogs
  • Profile picture of the author HKSEO Jonbones
    I would say that those blogs were created for the purpose of comment generation for SEO, not to get the info out there--any time you see something that doesn't look right, look further into it
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  • Profile picture of the author MarketingManUK
    I think with all of these, as with any media buying campaign, you need to test the buy and see if it works. Run for one month. It either converts or it doesn't. If it does keep repeating.

    What you can do to limit risk is put use a traffic auditing tool to detect if the traffic is does send you is genuine or fake. If it's found to be fake you can at least demand your money back.

    But in summary media buying is about experimenting - cutting your losses but letting successful campaigns keep running
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  • Profile picture of the author icoachu
    Sounds pretty fishy to me. Why would they block traffic verification? Look for reviews online. If that isn't available, skip it and find other paid sources. Better yet, GENERATE TRAFFIC YOURSELF - it isn't rocket science.
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  • Profile picture of the author Devin X
    Banned
    Skip em'. There's a new wave of people posting bogus stuff on the net. {why I hate fiverr} Lots of crap websites that are pretty new and offering ad spaces when they clearly don't get more than a few hundred hits a month. {yet claim they get thousands a day an wanna charge hundreds/month}
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  • Profile picture of the author Michael Shook
    Originally Posted by 52.ct View Post

    Some blogs on self serve ad platforms don't have any way to verify their traffic claims.

    They either don't have a profile at quancast.com or alexa.com or, in the case of quancast.com, there is a message saying the website owner has blocked quancast.com.

    Thus there is very little way to verify traffic levels and impression claims

    In addition, these blogs will claim 100k's of impressions per month yet there are zero or next to zero comments. This makes me wonder why there is not a lot of visitor interaction like most genuine high traffic blogs I have read.

    Lastly their, banners are sometimes below the fold.

    Should blogs like these be suspect and skipped?
    I suspect you already know the answer to this, at least from reading your list of issues with them, it sounds like you do.
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  • Profile picture of the author Randall Magwood
    You have to find good blogs who have high readership, and slots on the side for advertising on. You can google niche blogs like these, or go to the blog directories to find them.
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  • Profile picture of the author Alessandro Zamboni
    If something seems not professional, probably it is.
    There are too many scammers on the world, and if one has a good blog, why hide Quantcast or Alexa details, as well as Google Analytics?

    It's always better to choose better blogs in which you can put your confidence.

    See you soon,
    Alessandro Zamboni
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