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How can I improve my site?

by Jaydowg
10 replies
Hi Guys & Gals

Wondering if I can have some advice! I recently created a company that specializes in selling one to one music lessons in the UK, the site went online about 4 months ago and is picking up quite well... Im following alot of the advice that I read on this forum (thanks!). Just wondering what tips (as internet marketers) you may have for my site ?

Im trying to build a site that is basically a one stop site for people interested in learning an instrument... (ex; help you find a teacher, recommend online lessons, give advice on what to buy ect...).


Any advice & tips would be really appreciated!

company is called- Music Lessons Plus ( musiclessonsplus.co.uk)


Thanks for your time

Jason
#improve #site
  • Profile picture of the author Neil Morgan
    Hi Jason

    I decided to pretend that I was a potential customer.

    So I went to Google and searched for "music lessons [insert town]" and "piano lessons [insert town]".

    I got a competitors' sites but yours was nowhere to be found.

    That's a problem - there are 2 or 3 terms that people will use to find tutors in their own area and you need to be there when they search or what's the point?

    You could generate hundreds, if not thousands, of keywords for a service like this, using all the town names, instrument types etc.

    A carefully executed PPC campaign could do wonders for you. I imagine if you used geographically targeted keywords, you'd mostly have them all to yourself.

    Cheers,

    Neil
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    • Profile picture of the author Jaydowg
      Thanks,

      Yeah I completely agree! Searches will be local! Is there any way you think I may be able to over come this without pcc?

      The overall keywords/ phrases for the site are based around ''music lessons'' music lessons uk''

      But Im well aware that people will be searching for their particular town & instrument.....

      What can I do to perhaps compete for organic search traffic?

      Onething I have done is set up sub domains for each instrument, and included various towns * cities in the text content. This has got me into various page 1's but I really need to climb higher on the page, for example, google search "drum lessons bath" - Im page 1... but 8 lines down.....

      Thanks for your help Neil!
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  • Profile picture of the author BryanB55
    you may want to do some more keyword research and find out what the most popular locations that people are searching for. So if the most keyword traffic is to "Guitar lessons in Arizona" then you can start by targeting the top few keywords and writing specific content just for those keywords
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  • Profile picture of the author Neil Morgan
    Why make it difficult?

    PPC is made for this - zillions of keywords with little competition equals low cost.

    OK, OK, free...

    ...I guess the way to get organic traffic would be to have many pages of geographically/instrucment rich keyword content. But it's still so hit and miss, loads of effort and no guaranteed results.

    Do your numbers and use PPC - it really is made for this.

    Cheers,

    Neil
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  • Profile picture of the author Neil Morgan
    Mm, not sure you'll get many customers from Arizona
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  • Profile picture of the author seamusb
    Hi Jason

    I think the site looks very well. I think you may find the site of Brian Armstrong (Breaking Free) to be very useful. He launched a very similar site in the US for university tutors and he has a whole series of articles about this starting here:

    From New Idea To Business Launch In One Month (with pictures)

    He analyses things like whether to use subdomains for cities etc. This will help a lot with the IM side of things.

    Keep up the great work. As a wise man once said, half of success is just turning up

    - Seamus
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    • Profile picture of the author Jaydowg
      Thanks Seamus! Ill check out the link you suggested
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  • Profile picture of the author Jaydowg
    Thanks Neil!

    I shall get on it straight away!
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  • Profile picture of the author Neil Morgan
    I don't know how you've got all this set up but it goes without saying that you do need to make sure that you earn more than you spend on this.

    PPC Rule #1.

    Cheers,

    Neil
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  • Profile picture of the author new guy
    Ya, I would use PPC to. So easy for a local thing like that. If someone is searching for something local and you have a good ppc ad that comes up and references their town and exactly what they are looking for, you have hit the nail on the head. And likely for very cheap. Make sure you are collecting their contact info and follow up with them, before too long, you will own that market in your town.
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