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40% of clickbank sales are international

by DPEnglish
7 replies
I recently attended the Clickbank Exchange in NYC where one of their reps said that 40% of all clickbank sales are international. I was there in search of affiliates who had experience with ppc and seo in foreign languages, but I didn't meet many. I'd love to hear peoples' experiences. Is anyone making lots of international sales? Anyone doing advertising or SEOing using foreign keywords? What's the secret to attracting foreign affiliates or any affiliates who are experienced with foreign markets?
#40% #clickbank #international #sales
  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by DPEnglish View Post

    I recently attended the Clickbank Exchange in NYC where one of their reps said that 40% of all clickbank sales are international.
    By which, presumably, they meant "non-US", being in the US themselves?

    To many of us, US sales are international, of course, in that they don't emanate from our own countries. It's all relative.

    Originally Posted by DPEnglish View Post

    Is anyone making lots of international sales?
    I think I am. I certainly have list subscribers all over the world, a proportion of whom buy ClickBank products.

    But without having and checking people's IP numbers, it's almost impossible, these days, to know where people live. It can't be deduced from many people's email addresses. So one never quite knows.

    Originally Posted by DPEnglish View Post

    Anyone doing advertising or SEOing using foreign keywords?
    I never have, though I promote only products in English. (There are others, of course).

    Originally Posted by DPEnglish View Post

    What's the secret to attracting foreign affiliates or any affiliates who are experienced with foreign markets?
    Again, this term's relative, isn't it? I suspect you're American, though neither your post nor your profile specifies a location. If so, then from your perspective, I'd be a "foreign affiliate" (I'm in the UK), but that wouldn't really be relevant to you, I think - and it wouldn't even really be something you'd know, if "recruiting" me to promote your product, unless I happened to tell you?

    I imagine, though, that other than in the case of (for example) ClickBank products themselves produced in foreign languages, almost all the SEO and marketing (both marketing to customers and promotions to find affiliates, such as the one in your signature-file) are going to be in English, just because "that's the market"?
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    • Profile picture of the author myob
      In the US alone there are broad segments of the population where English is a second language. This is a largely underserved market. Penetrating these demograhics can be lucrative, as they tend to be more receptive to product promotions tailored to their own language and culture. In my observation and experience within the Spanish speaking market, they have maintained connections to their homeland which often does lead to international sales.
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      • Profile picture of the author DPEnglish
        Thanks MYOB. I'd love to hear more about your experience with the Spanish speaking market. We do most of our sales in Latin America but we advertise only in English. Have you marketed English learning products before? If so, what do you look for when assessing a potential product? If not, what kind of niches have you marketed to Spanish speakers?
        Signature

        Tap into one of the most overlooked markets on the internet: English Learners. There are over a billion people studying English around the world using techniques that don't produce results. Help them find the solutions they are searching for with DeepEnglish.com.

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        • Profile picture of the author myob
          Originally Posted by DPEnglish View Post

          Thanks MYOB. I'd love to hear more about your experience with the Spanish speaking market. We do most of our sales in Latin America but we advertise only in English. Have you marketed English learning products before? If so, what do you look for when assessing a potential product? If not, what kind of niches have you marketed to Spanish speakers?
          I actually use what may be considered a rather simple marketing system. Currently I market in 68 niches, selected using rather simple criteria listed here.

          My in-house staff of Spanish language writers produce ads and articles for publication in online/offline Hispanic publications. This drives targeted traffic, promoting Spanish-language Clickbank products to build lists of buyers.

          Additional products are promoted in Spanish to my customer lists until they either stop buying or die. These are niche-relevant affiliate products from Clickbank, Amazon, Linkshare, Shareasale, CJ, etc. Quite often, referrals are obtained from friends and family, including from their homeland in about 20 countries.

          What I have found in over 15 years of marketing in some of the most hotly competitive niches is that if you don't learn the "language" of your prospects, you will lose to those who do. This applies to English-speaking markets as well.

          There are nuances of language and culture that strike responsive chords, which can effectively result in conversion rates well into the double digits. Although it is perhaps easier to rank in the search engines using foreign-language keywords, these language and cultural nuances are the razor's edge in competitive markets.

          Some excellent books that discuss these principles are "Turn Words Into Traffic" by Jim and Dallas Edwards, "Precision Marketing" by Zoratti Sandra and Gallagher Lee, "Brand Against the Machine" by John Morgan", "Permission Marketing" by Seth Godin, and "E-Mail Marketing For Dummies" by John Arnold.
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    • Profile picture of the author DPEnglish
      Alexa, Good point. I missed the obvious that Clickbank's 40% international sales stat could be mostly UK and other English speaking countries. And yes, I am American, but based out of Japan. Thanks for pointing out my sparse profile. I'll have to take care of that.

      Originally Posted by Alexa Smith View Post

      I imagine, though, that other than in the case of (for example) ClickBank products themselves produced in foreign languages, almost all the SEO and marketing (both marketing to customers and promotions to find affiliates, such as the one in your signature-file) are going to be in English, just because "that's the market"?
      Our situation is a bit unique. Because we're targeting intermediate and advanced English learners, our product and marketing are completely in English by design. Some of our market is searching for our product in English, while other are searching in their native language.

      Could I be so bold as to ask you to look at our affiliate page and clickbank listing and critique us? While this would be invaluable to us, I think other vendors here on Warrior could also benefit from your opinions on what makes an affiliate page good or bad.
      Signature

      Tap into one of the most overlooked markets on the internet: English Learners. There are over a billion people studying English around the world using techniques that don't produce results. Help them find the solutions they are searching for with DeepEnglish.com.

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  • Profile picture of the author GobBluthJD
    That's good news. My products are more than 60% marketed to people outside of the U.S. Seems like a good combination
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  • Profile picture of the author DPEnglish
    Hi Myob, Thanks for taking the time to share what you do and how you do it. I do quite well advertising just in English, but I'm sure I'm leaving plenty on the table but not branching out to other languages.

    Originally Posted by myob View Post

    I actually use what may be considered a rather simple marketing system. Currently I market in 68 niches, selected using rather simple criteria listed here.
    There are nuances of language and culture that strike responsive chords, which can effectively result in conversion rates well into the double digits. Although it is perhaps easier to rank in the search engines using foreign-language keywords, these language and cultural nuances are the razor's edge in competitive markets.
    Good point! Being able to connect with someone on an emotional level is so much easier when you speak their language.

    Anyone, else want to share their experience working with foreign markets?
    Signature

    Tap into one of the most overlooked markets on the internet: English Learners. There are over a billion people studying English around the world using techniques that don't produce results. Help them find the solutions they are searching for with DeepEnglish.com.

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