Case Study: How Did They Do It?

4 replies
As you can imagine in Boulder Colorado, the outdoor-lovers city that it is, trees are important. And, there are tons of people who have businesses for tree cutting and stump grinding. The competition is crazy for keyword phrases like tree trimming, stump grinding, tree service, tree care.

And yet, there is one website that seems to simply own it. They defy all the normal ingredients we talk about here on WF and I just can't figure out why google likes their site so much since they really do nothing to earn these top positions.

They have:

-less than 30 followers on twitter and not even 15 tweets over the past 8 months

-only 4 videos on youtube

-"5" other websites with live links to theirs, 2 of them on ezinearticles which we all know is worthless these days

-a whopping less than "30" likes on their facebook page

I know, I know, WF hates live links. So, PM me if you're curious and want to dig into this. It's a great example of what we have to figure out on our own why a site like this can defy the odds....compared to my client site where I would normally be blasting these guys out of the water.
#case #study
  • Profile picture of the author Sarevok
    I bet the competition there is SUPER low, so easy to target.

    I bet it's relatively easy to target keywords like

    "Boulder CO tree company" or something like that...

    What keywords do they rank for EXACLY, is it broad as heck like "tree cutting" or something much broader? Jw

    Also consider that having links in 10 places can be a huge boost if for a local keyword...

    Curious to see what keywords they rank for with such little SEO? (Also, maybe, though unlikely, they got lots of backend SEO work done)
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  • Profile picture of the author shane_k
    How does facebook "likes" help their website SEO?

    I can see how it can affect their facebook page, but their main site?
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  • Profile picture of the author locke815
    More link building will help.
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    • Profile picture of the author Walter Parrish
      probably an older domain. I don't know if colorado is like most placeed s, but certain types of businesses seem to not have a web presence in my area, so maybe the competition has no web presence.
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