Email Marketing Strategy

When it comes to mailing your list there is no right or wrong as it's all subjective. Well, actually, there is "wrong" - make it obvious that you're trying to milk your list out of as much money as possible and you'll lose it very soon.

Your aim should first be building a relationship with their list. Wait for as long as you can afford before you offer them anything. Give them value and do it constantly, and only once you have earned their trust go and recommend them to buy something. But once again - make sure that what you're recommending is of value. Start bombarding your list with links to crappy CB products that you haven't even tried out yourself yet and they'll never buy anything from you ever again.

I don't mind receiving multiple offers from people if what they're promoting has value, and it isn't an every day thing.

I hear different gurus saying you should mail twice a week, some mail twice a day.

Think of website retailers who have no problem e-mail at least once a day, so how bad can it be?

Like Tom said, there is no right or wrong.

What works for me, may not work for you - what works for you, may not work for me. There are just way to many variables to provide a subjective answer, the niche, the people, the list goes on and on.

You need to find what works for you - Of course there are general rules that everyone should follow about things like, email copy, how to get links clicked etc.

But as far as your own strategy is concerned, you'll need to do a lot of testing before you know what works.

It all depends upon how much benefit we get out of that offer.

That's a little formulaic for my tastes. If you're integrating a new list, it should work, but in terms of a right or wrong way of doing things, it really is all about building a genuine relationship with your readers.

Though I find him to be obnoxious, I have to admit that Ben Settle has a pretty good system in place, though I wouldn't recommend paying $97 a month for his newsletter.

Be sure to know and respect their preferences. If they choose not to receive promotional offers, respect it. You can have them select from a choice list as to how often they want to receive certain types of emails.

Your plan is good, not something that would turn off your list.
But why do you have same offer twice in the end, 9 and 10?
I think you should push that offer again later after free content.

If you find some really good and valuable affiliate product, you can
send it your list on the same day or the next day after your prev offer.
Everyone loves when someone shows them good
product or services. Always try to promote good offers.
You don't always have strictly follow your schedule.

Track your open and click rates. Then test with another plan with slight variations.

I am dreaming that I have a good day at future . I am trying to make my life better and looking for a good job online . But I am not being success and in every time I am being failed . I have profiles in three old sites related to this job . But I am failing again and again . Please help me by informing how to change the track of working ?

The best generic strategy is to test different things and see how it affects conversions, refund rates, and unsubscribe rates. As you continue to grow your list you'll be able to further segment your list which will allow you to test more things and get more statistically significant data.

In my experience in doing this for well over a decade with different kinds of lists (forex, stock picking, curing health ailments, improving one's sex life, dating advice, etc.), it's generally better to offer them a freebie and some content before giving them an offer to something. However, you can also provide a link at the top, middle, or end of your e-mail as a "resource box" because a certain % of people are going to click on that out of curiosity.

This is where writing style, content, mixed in with some sales copy emotional triggers can be really effective. In essence, you're making a subtle offer with every piece of content you provide.

Test this, that's the only way you're really going to find out for your particular market, writing style, price points, etc. One thing that I have found very effective is that in my sales copy I will offer someone a course for 7 to 14 days, where they'll receive an e-mail everyday for 7 to 14 days.

At the end of the course they are advised that they're going to continue receiving my newsletter and then I give them a surprise freebie. I've given away software (that cost $50 bucks to make), podcasts, and free reports that solved a very specific problem.

From there I will send them 1 to 3 e-mails a week, depending on my overall marketing strategy and testing results.

Abso-friggen-lutely! A lot of marketers are really lazy when it comes to this, but if you mix valuable content with your promotions, you're well on your way to building a relationship with many of your readership. In the long run, you're going to build a separate list of repeat buyers.

That's not bad. Remember, you can mix them up, you can give them valuable content and then plug in an offer within your writings. If the product or service is specific to the topic you've written, you're going to really increase your sales conversions.

By the way, make sure you have a product mix of at least 10 offers when you get started (20 is better) and make sure your autoresponder series goes on for a least a year. Yes, that's a lot of writing, but you can write them as time goes on, you don't have to write them all at once.

This is how fortunes are made mah brutha......

RoD

Good post, it's really your opinion depending on your lists responsiveness.

You can easily destroy your list consistently sending them offers and pitching all the time. I've done it.

It's better to promote "Free" value, a lot of offers have great value in them yes, but it seems people just think you're trying to make a buck off of them.

So, you have to be really cool about it when promoting offers. Like it's a normal thing.

Don't forget about the quality of your free content. It has to contain value that they would benefit from.

A lot depends on the market you are in and also what
you PROMISED at the time of sign-up. I know email
marketers who email their list twice per day and their
lists continue growing. The first daily email would be
content and the second an offer.

If someone signed up to your list for daily bits
of wisdom then you should email them daily,
but I think that you should let your list know
what to expect in the process.

The bottom line is that you want to give VALUE.
Subscribers tend to be more sympathetic with
you the more value you offer them. And they
would soon learn whether you are in this business
to offer value or just get rich off them.

-Ray Edwards

you need a good AR sequence that build massive rapport, what i like to do is internal email launches that give great content

Successful email marketing includes:

- Personality
- Consistency
- Value
- 80% hard sell, 20% soft sell
- NOT becoming the freebie guy
- Entertainment
- Mail more, not less
- Effort
- Trust
- Set expectations immediately
- Familiarity
- Testing

There are more things that come into play..but
off the top of my head, these are the basics.

treat your subscriber like your pal. Let them feel comfortable with you, then only is easy for you to pre-sell your product

Best way to get noticed is by being different, FREE stuff, customer care service, informative article, product review, problems among us, etc. But don't just offer it all at once, remember to know when is the right time to do that.

What I've found to work quite well is email them a day after they've signed up, thanking them and giving them a one time offer for 'today only'. Then after that I'll give out some good freebies, useful information and won't try and sell them anything for a while to build up some trust and have them see me as an authority figure who gives out good information for free and wants to help them. A couple of weeks later I'll hit them with another offer. That's not to say that in the freebies or useful information emails there aren't some affiliate links in there. You don't need to be pushing an offer but if in the email you've mentioned some software that you use to do the job it would be silly not to have the link to it as an affiliate link.

Hi Brody,

I just looked at your squeezepage in your signature, and although it's a good page you're setting yourself up as yet another faceless guru who's making bold claims.

Sure changing the emphasis of your report to less money and more work will harm the conversion of the page, but the people who join will be more likely to listen to you and give a real e-mail address they check.

All your doing at the moment is following the herd, and chasing after the same leads as everyone else who are after the newbie to IM who believes that 15 minutes of work will generate hundreds of dollars.

When your leads realise that business is more than affiliate links and a nice squeezepage they'll either quit or move onto someone higher up the pecking order that you've been promoting and given away your buyer leads to.

So going back to the original question what you send in the follow-up series doesn't really matter as until you inject personality and your own brand it's doesn't matter.

Besides changing your lead magnet it's also worth starting a blog, that way you can really share your thoughts and generate interaction with the list through comments and social media.

I let my autoresponder serve its true purpose: to send out emails to subscribers automatically. I have 2 links in my emails (every email), and i mail out every 4 days. Works well for me.

I would do a mix of:

C+C+C+O in a 1 week period.

Providing content + value is king and your list will respect you much more. People that keep sending offer after offer and not providing value simply lower their chances of success. People will get off, those list quick and simply delete emails right away.

Test everything and see what keeps working for you.