Selling the Hype is that what's it about?

[mylesagnew]

Warriors,
Is it just me or are most Internet Marketers just selling hype?

A good example in the last month I've been bombarded by "Butterfly Marketing" campaigns and sure it's a good product, but people hyping it up are not going to make it any better.

What happened to the good old days of a great product and word of mouth?

Isn't that what Social media is all about sharing your experience good and bad about a product?

I see this forum as great medium to share experience but lately it's turned into a promotion sideshow alley.

So how can we fix this?

[CurtisN]

The thing is that hype sells. Many individuals such as yourself may have a problem with it, but far more people buy into it.

I personally don't mind the hype because I'm able to see through it. I'd probably be pissed if I got suckered in by it, but like the post above me says, I'm a marketer and that's what they do, so I understand.

[mylesagnew]

"I find it funny that marketers have a problem with people marketing their marketing products to each other."

That's not the case, I'm sick of people borderline lying and distorting their success of a particular product or service just to promote it.

[mylesagnew]

Originally Posted by CurtisN

I personally don't mind the hype because I'm able to see through it. I'd probably be pissed if I got suckered in by it, but like the post above me says, I'm a marketer and that's what they do, so I understand.

You will mind when people stop buying because they have been "suckered to many times", and then you'll have to use other means to generate sales.

That's why we see so many people dishearten with Online Marketing it because to many people hype it up than it really is.

[CurtisN]

Originally Posted by mylesagnew

That's not the case, I'm sick of people borderline lying and distorting their success of a particular product or service just to promote it.

I'm curious to see exactly which claims about BM2 were borderline lies and which claims of success were distorted.

So far, I have only seen a few bonus videos, the case studies, and a few emails...none of which seemed untruthful to me.

The exact reason why I do not hype anything, I telll you like it is.. I have product and it does this or that, simply put!! I do not encourage anyone else to hype anything either, some says it creates sales... Well ok fine it creates sales, Big Yippee!!! Who Cares ??????

It's not all about money -- quality, truth, personal service, morals, ethics, and etc also has a very large part to play in a true successful business. While hype will only get you so far and so many sales, being truthful will actually help build relationships with your customers. Building relationships in the long run will outweight that hype and your business or product will be around much longer...

Just my 2 cents.. I prefer to be honest about what I offer and I also prefer to have quality over quantity any day of the week..

James

[Steve Longoria]

i feel as long as you place the customer experience first, you'll be good

[ThePokerEconomist]

Well obviously everyone is trying to make $ off of each other, and I think it's perfectly reasonable... I mean esp in regards to Internet Marketers, we are each others biggest niche market!

It takes a lot of time to put together comprehensive programs/courses like Butterfly Marketing... and when one friend does create one, his friends/associates/jv's are going to want to cash in on it too. I'm not entirely sure but there can't really be more than say... 5 massive launches like this a year from the same general crowd, no?

If it makes enough sense financially to 'risk' using one's reputation to promote a product that is probably powerful, however, just perhaps not what the person expects of it... Well it's the prerogative of the person hyping the offer up to his/her list to do or not to do.

After all, if there is a lot of hype and people are not satisfied after (eventually) forking over a lot of $, you can be sure that the person creating the hype is going to lose credibility.

Will we always fall for the 'trap' of the elusive all-in-one course? My answer, yes... if it's wrapped up pretty enough ; )

[thomashoi]

Originally Posted by mylesagnew

Warriors,
Is it just me or are most Internet Marketers just selling hype?

A good example in the last month I've been bombarded by "Butterfly Marketing" campaigns and sure it's a good product, but people hyping it up are not going to make it any better.

What happened to the good old days of a great product and word of mouth?

Isn't that what Social media is all about sharing your experience good and bad about a product?

I see this forum as great medium to share experience but lately it's turned into a promotion sideshow alley.

So how can we fix this?

Help people to make money online by giving your products away for FREE! because
if your products are good, people will chase after you, without much promo. And that's
where you get the word of mouth thing going on.

you and I know that there's tons of niches still untapped! We need to
train good marketers to match people and the products they want, not teach
marketers to cheat the system just to make a fast buck.

[Anomaly1974]

The ones I love are people who have likely never earned a dime spamming my email telling me how to get rich. Other than my writing, most of my work is not in the IM niche however, so I generally avoid the vast majority of the hype and circumstance.

[sevenish]

There does exist an especially frothy sort of hype here, no question. This is one of the few forums in which serious marketing discussions can be had, yet also have so many members laser-targeting the other forum members themselves, instead of the nearly infinite niches outside of internet marketers selling ebooks and such.

The inbreeding and frenzy can escalate to a degree that the "genetic mix" becomes unsustainable, and even hyper-myopic when it comes to market research.

I've nothing against marketing at all, being a marketer myself. I'm a marketer and I sell stuff. However, I'm just not sure that buying into the local hype here is a good idea.

I've happily contributed to many deserving requests for financial help from forum members, both over the years and recently. A couple of years ago a guy who was offering a big wso to make gobs of money needed a couple of hundred bucks to help his mother whose car had broken down on a highway in their resident state of Alaska. I sent it to him via Western Union. I didn't ask him why he didn't have the money what with having his fantastic method and all. I didn't have to.

The December before last, another guy needed 80 bucks to pay his water bill so it wouldn't be shut off, so I sent that along too.

It's just that the regularity of these requests has rendered me blind to most products offered by members here. It doesn't hurt to pay attention to these revelations.

See my signature for further details.

[mylesagnew]

Originally Posted by CurtisN

I'm curious to see exactly which claims about BM2 were borderline lies and which claims of success were distorted.

So far, I have only seen a few bonus videos, the case studies, and a few emails...none of which seemed untruthful to me.

The claims are true for that period of time.

It's like comparing a musket to M16 the was a time where a musket was the most powerful hand weapon it's not today come to think of it neither is the M16.

My point is each tactic has shelf life OTO, Bogus limits etc are no longer unqiue they are the norm and people just don't pay attention to them much like TV ad's.

And while we on the topic of Hype marketing is much like how VHS defeated Beta, Window's Defeated OS2 the winners were not the best products they just had the best marketing at the time.

[artwebster]

Originally Posted by mylesagnew

Warriors,
Is it just me or are most Internet Marketers just selling hype?

A good example in the last month I've been bombarded by "Butterfly Marketing" campaigns and sure it's a good product, but people hyping it up are not going to make it any better.

What happened to the good old days of a great product and word of mouth?

Isn't that what Social media is all about sharing your experience good and bad about a product?

I see this forum as great medium to share experience but lately it's turned into a promotion sideshow alley.

So how can we fix this?

We can't fix this. Internet marketers expect hype and won't read anything that sounds less than hype.

Do a test. Use a factual advert and a hyped to hell and gone advert addressed at Internet Marketers and see which is most effective.

Don't forget, it is many internet marketers who have not yet realised that the Law of Attraction is really a subliminal message to all adherents to be willing to buy every stupid "How to manifest" ebook that ever gets published. Some are still sitting navel gazing and waiting for their manifested wealth to appear on the carpet in front of them. They learned early on that the Law is a galactic truth so they must be doing their manifestation all wrong and really do need the next book in the series about "Successful manifestation".

Remember, also, that MLMers suffer a similar missaprehension about berries grown on the south banks of the South Pole, known only to the local polar dwellers but now available to the world as SPeee Berries, the latest greatest juice - a cures-everything-with-one-sip-magic-elixir.