Is this a good 2 year plan?

16 replies
I am considering the following 2 year plan:

I own 6 exact match domains with searches between 6000-20000 per month.
I have joined 6 affiliate programs, 1 for each site with each product cost between
£25-700 and conversion rate between 1.5%-22% according to affiliatewindow.

site 1: 6000 exact searches, affiliate product commission £28, conversion rate 1.5%
site 2 11000 exact searches, affiliate product commission £28, conversion rate 1.5%
site 3 18000 exact searches, product £700, conversion 2%, commission 11%

site 4 20000 exact searches, product cost £25, conversion rate 22%, commission 10%.

site 5 19000 searches, product £55, conversion 8%, commission 10%

site 6 13000 searches, product £55, conversion 8%, commission 10%


1. Each site will start with 15 unique articles

2. Each week will add 2 articles per site for 2 years

3. Each week will add 7 links per site for 2 years(press release, hub page, squidoo, directories, forum sigs, youtube videos, etc)

4. I will use xsitepro, but will write the articles in my clickbump seo wordpress and then paste it into xsitepro. I want to use xsitepro because it is set and forget once it is done.

5. In 2 years each site should have 223 unique articles and 728 links, and hopefully will be ranking well.


Is this a good and reasonable plan? What would you change to this plan taking into consideration your experience? Can this plan bring me $10000 per month at the end of the 2nd year taking into consideration your experience?
#good #plan #year
  • Profile picture of the author Gambino
    Honestly, it's hard/impossible to answer. So much changes daily, that it's impossible to forecast what will happen two years from now.

    My advice would be to start and see how it goes. If its not going well, change it. If it is going well, ramp it up.
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  • Profile picture of the author DidierEv
    Originally Posted by petkanov View Post

    Is this a good and reasonable plan?
    Sounds okay but how competitive are the niches?

    Originally Posted by petkanov View Post

    What would you change to this plan taking into consideration your experience?

    1)
    More articles/week
    2) More links/week

    Originally Posted by petkanov View Post

    Can this plan bring me $10000 per month at the end of the 2nd year taking into consideration your experience?
    That's a broad question and I don't think anyone can give you a solid answer. It depends on the competition in these niches I guess + can you remain focused on these six sites for 2 solid years? That will be the biggest challenge I think...staying focused when they aren't making money during the first months.

    Good luck!
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    • Profile picture of the author GobBluthJD
      Originally Posted by DidierEv View Post

      That will be the biggest challenge I think...staying focused when they aren't making money during the first months.

      Good luck!
      This. 100 times this. This one factor will determine if you are successful or not.
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  • Profile picture of the author Stuart Walker
    There is only one way to find out, get working. Good luck.
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  • Profile picture of the author Eddie Spangler
    Everyone has a plan until they get punched in the mouth.” Mike Tyson

    J
    ust do it and find out, no one can give you a legit answer as to whether or not it will work, its all speculation. Best success to you
    Signature
    Promise Big.
    Deliver Bigger.
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by petkanov View Post

    3. Each week will add 7 links per site for 2 years(press release, hub page, squidoo, directories, forum sigs, youtube videos, etc)
    None of those is a good backlink unless it's on a relevant site.

    Linkjuice is determined primarily by relevance (i.e. not by "numbers of backlinks"), exactly as Google promised it would be.

    We can all see for ourselves, in Google's SERP's, the ever-increasing frequency with which lower-PR pages with fewer but relevant backlinks are consistently outranking higher-PR pages with hundreds and hundreds of backlinks from non-context-relevant sites, Web 2.0 sites, forum profiles, article directories and so on. The site-relevance specificity isn't enough for those to have any/much value, these days. No secret here: Google is pretty open about this stuff - you only have to read their own sites and blogs, and watch those Matt Cutts videos, to appreciate that relevance and quality are all that really matter, for backlinks.

    Originally Posted by petkanov View Post

    Is this a good and reasonable plan?
    No. Sorry. It just isn't, in my opinion.

    It's a bit similar to what I tried to do, myself, when I started. I hardly made a sale at all (without, at the time, understanding why). And it's much harder to do now than it was then, when the SEO was easier.

    It seems to be missing two of the three key, essential components to making affiliate sales. It's missing two of three components that I need, anyway, to make a living.

    Traffic generation, and list-building/subscriber communications.

    The backlinks you mention, unless they're all on relevant sites, probably aren't going to generate enough SEO traffic, and even if they did, it would still only be SEO traffic anyway, and nobody's making anything more than the occasional, semi-random affiliate sale from SEO traffic without list-building and relationship-building.

    This is the underlying basis of affiliate marketing.

    Even the articles you publish on your sites are only going to draw SEO traffic (if any traffic), unless they're read by highly targeted traffic for your niches: http://www.warriorforum.com/main-int...ml#post5035794

    Possibly these two threads may help ...

    http://www.warriorforum.com/main-int...ggestions.html

    http://www.warriorforum.com/main-int...ml#post6123982

    Originally Posted by petkanov View Post

    What would you change to this plan taking into consideration your experience?
    (i) I'd include a traffic generation method other than "SEO"/"ranking" (because SEO traffic's not very good for these purposes anyway);

    (ii) I'd make sure that every article is both (a) written for syndication and (b) actually syndicated in front of the traffic you need (this work would occupy at least 75% of the time I put into this project), obviously after being published and indexed on your own sites first;

    (iii) I'd make sure that the home page of each site has a prominently incentivized opt-in above the fold, and that the growing, content-rich sites are designed for the specific purpose of list-building;

    (iv) I'd promote the products for which you're an affiliate mostly by email and to people who know, value, trust and respect you. The strength of your recommendation, based on their trust for you (after you've built that) is what determines whether or not people buy.

    Originally Posted by petkanov View Post

    Can this plan bring me $10000 per month at the end of the 2nd year taking into consideration your experience?
    Possibly, with the things I've suggested above, if your material's all up to the appropriate standard of quality to be used to attract highly targeted traffic, but I think you have a big learning-curve ahead of you. I don't think the method, as you outline it above, will produce much real income, I'm afraid. Not really a viable business model in itself.

    Please appreciate that I'm trying to be helpful, not critical, in saying this, but I think your ideas of SEO and traffic-generation, for the purposes of making affiliate sales, are quite far removed from reality.

    Originally Posted by DidierEv View Post

    1) More articles/week
    2) More links/week
    In my opinion, as someone who's now successfully done this for a living for some years, these are not helpful suggestions.

    In general, they speak of exactly the kind of quantitative approaches to articles and to backlinks which are responsible for so many marketers "making up the statistics".

    More specifically, the number of articles mentioned above is more than enough. In fact it's too high, if anything: you probably wouldn't have time to use them properly, if you were writing that number of articles. For each of my niches, I produce three articles per month and that's plenty for all my article marketing needs.

    Article marketing isn't about the number of articles you have.

    It's about their quality and who reads them.

    And "the number of backlinks", in itself, as explained above, has very little to do with SEO. What matters is the relevance of the sites (not just pages!) on which your backlinks appear.
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    • Profile picture of the author koreancowboy
      Originally Posted by Alexa Smith View Post

      None of those is a good backlink unless it's on a relevant site.

      Linkjuice is determined primarily by relevance, not by "numbers of backlinks", exactly as Google promised it would be.

      We can all see for ourselves, in Google's SERP's, the ever-increasing frequency with which lower-PR pages with fewer but relevant backlinks are consistently outranking higher-PR pages with hundreds and hundreds of backlinks from non-context-relevant sites, Web 2.0 sites, forum profiles, article directories and so on. The site-relevance specificity isn't enough for those to have any/much value, these days. No secret here: Google is pretty open about this stuff - you only have to read their own sites and blogs, and watch those Matt Cutts videos, to appreciate that relevance and quality are all that really matter, for backlinks.



      No. Sorry. It just isn't, in my opinion.

      It's a bit similar to what I tried to do, myself, when I started. I hardly made a sale at all (without, at the time, understanding why). And it's much harder to do now than it was then, when the SEO was easier.

      It seems to be missing two of the three key, essential components to making affiliate sales. It's missing two of three components that I need, anyway, to make a living.

      Traffic generation, and list-building/subscriber communications.

      The backlinks you mention, unless they're all on relevant sites, probably aren't going to generate enough SEO traffic, and even if they did, it would only be SEO traffic anyway, and nobody's making anything more than the occasional, semi-random affiliate sale from SEO traffic without list-building and relationship-building.

      This is the underlying basis of affiliate marketing.

      Even the articles you publish on your sites are only going to draw SEO traffic (if any traffic), unless they're read by highly targeted traffic for your niches: http://www.warriorforum.com/main-int...ml#post5035794

      Possibly these two threads may help ...

      http://www.warriorforum.com/main-int...ggestions.html

      http://www.warriorforum.com/main-int...ml#post6123982



      (i) I'd include a traffic generation method other than "SEO"/"ranking" (because SEO traffic's not very good for these purposes anyway);

      (ii) I'd make sure that every article is both (a) written for syndication and (b) actually syndicated in front of the traffic you need (this work would occupy at least 75% of the time I put into this project), obviously after being published and indexed on your own sites first;

      (iii) I'd make sure that the home page of each site has a prominently incentivized opt-in above the fold, and that the growing, content-rich sites are designed for the specific purpose of list-building;

      (iv) I'd promote the products for which you're an affiliate mostly by email and to people who know, value, trust and respect you. The strength of your recommendation, based on their trust for you (after you've built that) is what determines whether or not people buy.



      Possibly, with the things I've suggested above, if your material's all up to the appropriate standard of quality to be used to attract highly targeted traffic, but I think you have a big learning-curve ahead of you. I don't think the method, as you outline it above, will produce much real income, I'm afraid. Not really a viable business model in itself.

      Please appreciate that I'm trying to be helpful, not critical, in saying this, but I think your ideas of SEO and traffic-generation, for the purposes of making affiliate sales, are quite far removed from reality.



      In my opinion, as someone who's now successfully done this for a living for some years, these are not helpful suggestions.

      In general, they speak of exactly the kind of quantitative approaches to articles and to backlinks which are responsible for so many marketers "making up the statistics".

      More specifically, the number of articles mentioned above is more than enough. In fact it's too high, if anything: you probably wouldn't have time to use them properly, if you were writing that number of articles. For each of my niches, I produce three articles per month and that's plenty for all my article marketing needs.

      Article marketing isn't about the number of articles you have.

      It's about their quality and who reads them.

      And "the number of backlinks", in itself, as explained above, has very little to do with SEO. What matters is the relevance of the sites (not just pages!) on which your backlinks appear.
      Hi Alexa,

      Great advice as always. I do have a question about the frequency of your posting your articles to your own sites...you say that you post 3x/month. Are you using other people's articles/re-written PLR/syndicated articles from other sites?

      (BTW, you're awesome)
      Signature

      I provide consulting for companies that use Adobe AEM...you can check out what I've done so far.

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      • Profile picture of the author Alexa Smith
        Banned
        Originally Posted by koreancowboy View Post

        I do have a question about the frequency of your posting your articles to your own sites...you say that you post 3x/month. Are you using other people's articles/re-written PLR/syndicated articles from other sites?
        Actually I don't. I'm not averse to it at all, and wouldn't mind syndicating a bit of content if I were short of it. But in reality I don't bother, because I need to get them syndicated myself anyway, and I also re-use the content of most of my articles in my autoresponder series, too, and with only minimal re-writing. (It does mean that - at least in theory - people could get an email message containing a few paragraphs of an article they've already seen on my site and recognize it, but if it ever happens, it doesn't seem to matter. So far, anyway. At least they'll know my information's consistent!).

        Many thanks for the kind comments.
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  • Profile picture of the author IMAdam
    Hi Petkovno,

    First of all congrats on making a long term plan. This puts you ahead of many who are just "winging it."

    In terms of the products/keywords you have chosen, it all comes down to can you rank those sites on the first page of multiple SE's? What do you see when you search those keywords on the first page of google? Does your competition have well aged domains with thousands of back links? What kind of back links? If things look good, build your sites and follow your plan.

    Now it comes down to can you convert that traffic into sales? Anyone who has been building sites for a long time will tell you we've all had duds! No matter how good one is at keyword research, you're bound to hit duds. That's why you build a site, properly optimize it, and see how the products convert. Then you test/tweek things and see how you can best convert that traffic to sales.

    I would adjust your plan in 6 months increments. After 6 months, pick out the strongest of the 6 and concentrate on those. Get rid of the rest for what the market is willing to pay for them and build more sites.

    I would recommend going with wordpress. I used to hate wp sites, but with all available plugins, themes, support etc. It's the way to go.

    And build a list where it makes sense. That is what will make you your long term income.

    Best of luck,

    Adamn
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  • Profile picture of the author Bob Ford
    Your plan looks very ambitious. The initial question you have to ask yourself is; "Can I maintain the level of effort that will be necessary to complete all the tasks I've outlined." That's a question only you can answer. If you can answer "yes", then you need to measure as you go and determine if what you're doing is working. I'm sure you'll need to make some adjustments along the way.

    BF
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    • Profile picture of the author The Real Deal
      I disagree with the statement Alexa makes here:
      Originally Posted by Alexa Smith View Post

      it would only be SEO traffic anyway, and nobody's making anything more than the occasional, semi-random affiliate sale from SEO traffic without list-building and relationship-building.
      I disagree because I myself have (and have had) several sites that makes 5-figures per month purely from SEO traffic and without list & relationship building. If your site is authoritative enough and provides genuinely good information in a way that appeals to your visitors, then you will make more than than the occasional, semi-random affiliate sale.

      That said, you would be far better off to follow Alexa's advice and include list & relationship building into your marketing plan.

      By not doing so you are leaving a significant amount of money on the table, and you are also building a business that is extremely vulnerable to Google's every whim and new animal update.

      Staying ahead of Google forever is tough, (I know because it is part of what I have done for more than a decade). It's like a train that is forever following you. To make money you always have to stay on the railroad tracks, and never stop running! Always keep ahead of the moving train and hope it never catches up with you...

      You are far better off focusing on building truly high-converting websites with exceptionally good offers for your visitors, (that also pay you a sizable affiliate commission). You then combine this with the list building techniques as suggested by Alexa.

      This way, you can afford to use paid traffic sources, (in combination with SEO and other free traffic sources to reduce your overall cost per acquisition), and you will build up a long-term valuable asset that you can market to forever.

      Now let's look at your numbers for a minute...

      conversion rate between 1.5%-22% according to affiliatewindow
      I suspect that these are the conversion rates after the customer lands on the vendor's websites.

      Correct me if I'm wrong?

      Assuming that's the case you need to drill further down than just the exact number of searches per month...

      I would suggest you start out by reading this article on the percentage of people who click on organic search results.

      The actual CTR that you will have at various search positions will vary depending on a lot of factors.

      Here are some examples of things that affect your CTR:


      a) How broad or well defined you keyword is
      b) The quality and appeal of your title and meta description (this one is huge!)
      c) Your domain name, (you mention these are EMDs and that will help you)
      d) The number of advertisers for that keyword
      e) The use of Google Shopping results for that keyword
      f) How Google is using the news, video and other "universal" results for that keyword


      In my own experience the 42% figure often quoted for the #1 position from the leaked AOL data is too high. Besides, it's old now and Google has become more aggressive in getting the Adwords results clicked (read the article linked to above and here!).

      Anyway, my point of the above is that you need to look at the next step of the equation, which is:

      How many visitors will actually come to my site if I obtain ranking x for this keyword

      and then

      How many of those visitors will follow through and proceed to the vendor's website

      If you can try to make an estimate of those numbers, which of course is very hard without even having the websites built(!), then you will have a better understanding of your potential earnings from these particular keywords.

      Personally, I would focus on one or two websites suitable for the highest paying products with the best conversion rates, and then try to drive traffic from from a variety of sources including paid traffic.

      I would also work hard on making sure I had a quality list building plan in place with an awesome autoresponder series set-up, if I could. I know that this depends on the niche though, and for some niches it is harder and less useful than in others...

      If it so happens that one of those domains that have the highest paying products with solid conversion rates are also suitable for list building, then I think you are on to a winner.
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  • Profile picture of the author koreancowboy
    And to the OP, my advice is to take action...you can read and read all day long, and research is critical to your success, but taking action is more important. Who knows where your journey will take you!

    Myself, I never thought that one of my main sites would start out as me posting links on my FB page about Toyota recalls...from that, I came up with a domain name, articles, etc.

    That's the fun part about IM...so many niches to cover...just make sure you enjoy doing it. Otherwise, it stops being fun, and starts being an 9-5 job (which we're all trying to avoid like the plague).
    Signature

    I provide consulting for companies that use Adobe AEM...you can check out what I've done so far.

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  • Profile picture of the author carldavies33
    Yeah it's hard to tell till you give it a try. If it goes well improve it more to get better results if not change it till it does. I don't want to give you really bad advice in case you lose to much money. Start slow and build it up to your confident...
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  • Profile picture of the author WeavingThoughts
    Don't make single keyword based websites.

    Don't make single page minisites.

    Play by the rule and rule the game
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    • Profile picture of the author myob
      Excuse me for this observation. Your "plan" seems to be based on some flawed assumptions that the sites will rank and conversions will achieve projected rates. Two years is a long time for what appears to be only test marketing.

      If you're expecting a revenue level of $10000/month based on unconfirmed conversion rates of search engine traffic from sites that "hopefully will be ranking well", your odds are not much better than a snowball's chance in hell.

      Assuming the conversion rates have been determined through your own market tests (although it appears you're basing it on data provided by the vendors :rolleyes, you should be able to more quickly achieve your goal through alternative traffic generation methods.

      In my own experience, it really does not take many articles at all to beat out the competition when these articles are distributed (syndicated) to relevant publications and read directly by targeted prospects. Add in the email component as explained by Alexa, and single digit conversions are merely childs' play.
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  • Profile picture of the author Randall Magwood
    I think you're going to need more than 223 unique articles on your sites. Sounds like your entire plan revolves around articles and article marketing. Focus on other strategies also to promote your site.
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