Two Questions On List Building

Edwin,

It really all depends on your strategy on the amount of days between emails. I normally set them up so I originally send an email every day for the first few days. THEN I start to spread that out because hopefully the content I previously send was good quality info which makes them WANT to read my emails and become loyal to my newsletter.

Concerning your question on the setup of your email messages and referring to a previous post, again that all depends. If I was promoting a product / service I would not link out to anything else other then that offer. You want them focused on the product or service you may be trying to sell. If your emails are just information based then yes, I would link back to previous emails, especially if they are training type of information.

1. I think a 3 day delay on the first follow up is quite long. People could easily forget by the end of the 1st day!! I usually follow up on the next day with high quality content. Then I can spread it to maybe 3 days onwards.

2. The problem with writing in a way to remind people; you have the chance of annoying people if they HAVE seen the link; I would suggest writing your content in a way that you can link back to the original link. For example “Hey guys. I hope you enjoyed the webinar on driving traffic yesterday! Today I got even more free content for you….chickens and fish peas” – you know what I mean?

This is just how I’m flowing at the moment, I could be wrong J Then again it’s all dependent on the individual.

Hey Edwin,

I believe you really need to test. I have tried everything from every day to once a week to a mixture. Try different things and see what works best. My best results were every day during week 1 and then every 3 days or so.

The niche you are in will also play a factor. What are the other marketers in the niche doing? If they have been doing the same thing for a while, that can be a great guide.

John

Each email should be focused on one specific topic/action. Providing a link to what was sent in the last email may be too much information to consume for a person with ADD, which is quite normal in the I.M world.

I also think you should send them an email every day the first week and then stagger them out further apart. The first few contact sessions is very important so a 7 day course would be ideal for this as it kinda (not always) forces them to look out for your next email to follow up with their training.

My 2 cents

http://www.warriorforum.com/main-int...ml#post5300985

A little bit of decline is inevitable, I think? Its extent all depends on how you handle your continuity process: http://www.warriorforum.com/main-int...ml#post6123982

I think that's very good. In fact I think it's more or less essential. As explained in the post linked to just above. This is really important.

This is totally normal. Most people opt-in squeeze pages out of curiosity over a particular product or niche, but that curiosity is bound to fade out pretty soon, and so does their response.

In *all* my email sequences, I always average my best open rates from the first fistful of emails in the sequence.

Hi Edwin,

Just as important is how often you broadcast. Make sure you send at least one e-mail a week, even if it just to remind your list that you're alive. An old subscriber who you've build up trust with should be worth more than someone just joining fresh.

Inject personality into the content and just be yourself.

As Alexa said giving a consistent message and building on it should work well.

There is not really 1 rule that fits everyone but what works for me is emailing every day for the first week and then taper off so it goes something like 1,1,1,1,1,1,1,2,2,3,3,4,4,5,5,5

Just don`t do 7 days because it will be on the same day every week

I tend not to remind people much of what I sent to them previously unless it was a promotion or maybe a pre launch email because if they were not motivated enough to o the first time then they were not that interested

Paul

It depends upon so many factors including what niche
you're focused on, what specific topic(s) within that
niche, and how many other lists they are on.

If you get subscribers who aren't already on dozens of
lists, and you deliver a lot of value, then they anxiously
look forward to your email.

When you send a variety of content mixed with perhaps
solo mailings, one thing that I would emphasize, is to
always only offer ONE product in a solo mailing. I've noticed
a temptation to want to try to promote more than one
product at once, and that has ALWAYS reduced my
response rates.

Always use the same "From" in your emails so that they
learn to recognize and look for emails from you.

I have list that I mail every day, lists that I mail twice a
day, and lists that I mail once a week. I think once you hit
a certain number of days that consistence is very important...
I'd even recommend mailing at the same time each day.

Willie

3-4 days separated a piece is actually a good number. I personally email out every 4 days. You dont want to email too often (or everyday)... they'll more than likely perceive you as a pest, then unsubscribe from your list.