15 replies
Do you think a consumer reacts better to something that is spelled in numbers like TWO or if it was in numerical value like 2?

If I am saying, you will receive 2 shirts.....or you will receive two shirts....

Which one would like better?
#consumer #numbers #react #spelled
  • Profile picture of the author jamesrich1
    I personally respond to 2 versus TWO but its just me. I cannot tell you why I just like the actual number.
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  • Profile picture of the author George Wright
    I don't care. Just send me my shirts please.

    George Wright
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    "The first chapter sells the book; the last chapter sells the next book." Mickey Spillane
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  • Profile picture of the author retsced
    I couldn't give a damn to be honest
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  • Profile picture of the author ALittleTF
    Thank you for your feedback, I hope others do the same!
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  • Profile picture of the author ramonakicks
    i think typing the no. is better than spelling it out
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  • Profile picture of the author Alexa Smith
    Banned
    Originally Posted by ALittleTF View Post

    If I am saying, you will receive 2 shirts.....or you will receive two shirts....

    Which one would like better?
    Your example makes it clear you're not talking about displaying prices, so ... it's personal preference: there isn't much "right and wrong" about it.

    There's consistency, though, which at least avoids it looking peculiar: you perhaps don't want "100" and "a hundred" appearing in the same document.

    I've nearly always adopted - for no particular reason - the policies of the publishers for whom I used to do a bit of editing and proofreading (they all happen to have the same "house rules"), which are that numbers up to and including ten are spelled out in letters, while those from 11 upwards go in numeral form. For what it's worth. (I wouldn't take it so far as to put "from 8 to twelve" instead of "from eight to twelve" or "from 8 to 12", though. You could call that a proximity exception.)

    If you do that, then at least you're in "good company", with many publishers doing it that way.

    I think most people probably agree with Retsced and don't really care, either way.
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  • Profile picture of the author jonj31070
    For some reason, I always use the number instead of spelling it out. Now, this could be because I am lazy. In my opinion, the number jumps out at the reader better that the spelling of that number. Of, course, I could be wrong. For money, use the number, for all other stuff, it probably doesn't matter.
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  • Profile picture of the author techbul
    I think 2 has a bigger impact than two, but maybe it's just me.
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  • Profile picture of the author Sarevok
    Split test!

    Split test!

    Split test!

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  • Profile picture of the author WebPen
    You can try split testing- but when it comes to price, I think there's a reason why you don't see price tags in WalMart for

    "Ten dollars and ninety nine cents!", or
    "One thousand two hundred thirty nine dollars" for that TV

    People have short attention spans.

    I don't want to
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  • Profile picture of the author Joe R Piercey
    i always write in digit-form...but to be honest I don't think its much of an issue as long as you are dealing with small numbers.

    Keep it consistent like Alexa said
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  • Profile picture of the author Andy Fletcher
    You should definitely test it but typical research shows that you're better off using digits rather than spelled out numbers.

    Because there are so few digits in the text, they act as a pattern interrupt and stand out, making the mean easier to understand.

    In your example above, the meaning is very clear because you've pulled out a single sentence but go check your sales materials and I guarantee some numbers will appear in amongst text and would stand out more if you use digits.

    Or if, for some reason (hopefully legitimate), you wanted them to be less clear and hidden in the words, spelling it out would be superior.
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  • Profile picture of the author Baadier Sydow
    From a grammatical point of view which is better? I kinda go with the word if its a single digit number and the number if its more than one
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  • Profile picture of the author bigcullie
    From an international view point, 2 is more universal than two.
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  • Profile picture of the author kaizense
    Personally am more sensitized to the numeral... The number 2 just pops out for me in this case..

    Then again if you are writing one of those sales copy where you are playing around with typography, colours and capital letters, you'd probably want to just to spell it all out. My TWO cents.
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