A little story about business failure
During that time, I had a few machines in various stores on the main road "downtown".
Some of the businesses were doing well- some... not so much.
Well the city government decided to improve the entire area. They wanted to attract new businesses to come in and build new stuff, but to do that they had to start with the road.
So what'd they do?
The city government pretty much destroyed this road for about 6 months.
Think about what that meant for the businesses.
Even though it would help the businesses in the long run, in the short run they might suffer a bit.
Well- here's the funny thing.
Some businesses weren't really affected. Even though customers couldn't park right at the front door anymore, they'd park a few blocks away and walk however far was necessary to go to that business that they knew, liked, and trusted.
Meanwhile, some businesses fell through.
Of course, the failure of these businesses allowed new, possibly better businesses to move in later.
So... the road and area changed for the better, but some businesses failed because of the changes.
The businesses that made it through were the ones that had happy customers, and did what they could to make access to the store easier (back doors, cleared some of the rubble in front of their own store, etc.)
Can you think of a situation online where this can happen? Or has happened multiple times over the last few years?
...here's a hint- Google is a road.
...so is Facebook, Pinterest, or even your favorite affiliate.
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