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i feel limited by info products

by prodigyzieg
7 replies
so when I first started getting into marketing (im still brand new to it) I was watching Noah Kagan & Neville Medhora and there advice was to go lean and build you email list while putting in the least amount of time and money to get a minimum viable product out there - being just your website an opt in form and a lead offer to send people.

Once you have an audience who has some degree of trust with you, you could begin sending affiliate promotions of products relevant to your niche, or you could make your own info product. Obviously there is a market for info products but I feel it is not as big for tangible goods and services. Now I'm all for info products I'm making my first few right now - but not everyone likes buying eBooks and when they do it is usually for pressing needs or time sensitive information. This is at least what I've heard and it makes some good sense

If you guys have any examples of types of products I could look into marketing or ways to find niches which are more geared to the above criterium I and probably everyone else could benefit from your knowledge

I'd like to move away from the marketing information about how to market
#feel #info #limited #products
  • Profile picture of the author PerformanceMan
    You can market any product imaginable. You just need the audience and the offer and your technique. You aren't limited to only offering info products.
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  • Profile picture of the author TheArticlePros
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    • Profile picture of the author prodigyzieg
      Originally Posted by JaRyCu View Post

      Dude...I think you've read some absolutely horrible advice. Go lean and put the least amount of effort (time x money) into something you're hoping to turn into your sole income down the road??

      That advice will get you one thing and one thing only: a 40 hour per week job where you make just enough to keep you from quitting, but not enough to do anything meaningful with your life.

      If you want to build a business and not be an employee, you need to put everything you possible can into it from Day 1. Find something you enjoy at least a little that is profitable and then run with it.

      Want an example? I love to play Warcraft. (It makes me a nerd, but I'm embracing that for now.) Warcraft alone has made me absolutely no money at all. In fact, it costs me $15/mo, plus I've bought all 4 expansions to the game.

      I really enjoy it, though, so I've learned different things about it. I've played it for hours on end. While I wouldn't consider myself a top 1% expert at it, I would say I'm a top 10% expert and I've landed writing gigs about it and I also have a blog that I'm slowly building based on it. I've found affiliate marketing (clothing and game guides) that I can place on the site. With only 2 articles posted and a few images I've taken of my character in-game, the site's already getting 10 uniques a day. Every 2-3 days, when I'm playing the game, I try and get into situations where I can take screenshots and then I use them to create a backstory for my character that gets ever deeper as I write and post more content to the site.

      It's not a "least effort, most rewards" game. It's a "max effort, low rewards" game when you start and over time it transitions into a "smaller effort, bigger rewards" game.

      -- j

      You misunderstood me - the point of going lean is to put something of high value to test wether there is a market for it before and getting someone to buy it before investing your time producing content for something people don't want - then once you have your subscribers building a blog or transforming it into a bigger business. The point isn't to put out a bunch of half assed websites. but test which of your ideas are worth while and building on those instead of building on things which people don't value. This doesn't mean you aren't producing something of quality.

      example - I wrote a 20 page report on education and entrepreneurship with the best knowledge I have amassed after reading TONS of books blogs and articles. I'm using that to get people signing up for my newsletter which I can then send even more related content to and then promote affiliate offers and my own products down the line.

      If I'm not mistaken this is the route everyone says to go when you first start out and it is what makes a lot of people successful.

      correct me if I'm wrong
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      • Profile picture of the author JohnMcCabe
        Originally Posted by prodigyzieg View Post

        You misunderstood me - the point of going lean is to put something of high value to test wether there is a market for it before and getting someone to buy it before investing your time producing content for something people don't want - then once you have your subscribers building a blog or transforming it into a bigger business. The point isn't to put out a bunch of half assed websites. but test which of your ideas are worth while and building on those instead of building on things which people don't value. This doesn't mean you aren't producing something of quality.

        example - I wrote a 20 page report on education and entrepreneurship with the best knowledge I have amassed after reading TONS of books blogs and articles. I'm using that to get people signing up for my newsletter which I can then send even more related content to and then promote affiliate offers and my own products down the line.

        If I'm not mistaken this is the route everyone says to go when you first start out and it is what makes a lot of people successful.

        correct me if I'm wrong
        I'll admit that I misunderstood your original post as well. This is where I got off track:

        build your email list while putting in the least amount of time and money to get a minimum viable product out there
        Jim Edwards tells a story about how he and his father spent a great deal of time and effort developing a program which taught 'keyboarding' - touch typing for the computer. Their preliminary research showed that there was a high number of people searching for 'how to type' products. Their offer was a flop. Seems that people were looking for 'how to type' products, but they were not looking to pay for them.

        Testing markets before going all-in is indeed a sound approach. I'd take it one step further, though. Rather than seeing how many people will opt in for a freebie before making a commercial offer, I'd test by introducing that offer from the very first subscriber. You want to find groups of people both willing and able to spend money on products (both info and physical products or services) before amping things up.
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        • Profile picture of the author Michael Shook
          When we hear the phrase minimum viable product, we tend to focus on the word minimum, but the word that really counts in that phrase is viable.

          Not the idea to throw things at the wall to see if anything sticks, but to create a product of unquestionable value, but without bells and whistles. The MVP has to work and work well otherwise you won't get any results with which to create an expanded product.
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  • Profile picture of the author prodigyzieg
    Going lean doesn't mean putting out crap - crap effort will get you crap results - Noah built a 500k subscriber list and in 1 years time for an initial cost of less than 60 dollars. He did this by validating there was a market for his idea. I'm going with his advice and the advice of many other successful entrepreneurs advice

    ps - I love warcraft
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  • Profile picture of the author shane_k
    Originally Posted by prodigyzieg View Post


    I'd like to move away from the marketing information about how to market

    Not all "info products" are products on how to "market."

    You could promote a How to improve your Golf Swing ebook.

    That technically is an info-product, but it is not on how to market.

    So there are tonnes of products that are info products that are on many, many different subjects than how to make money online, or how to do internet marketing.

    Is that what you were wondering?

    Or are you saying that you want to stay away from ebooks, e-courses, and any info product no matter the subject and focus on physicaly goods?

    If it is this then you can promote things off of Amazon.com
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    • Profile picture of the author prodigyzieg
      First off sorry about the confusion from my initial post - and I appreciate all of your responses.

      And yea I'm wondering how I can move away from the info products all together. Not that I think they are unsuccessful, they obviously aren't.

      my dream is to start a company which produces tangible goods (like speed boats)
      - all though I'm a far ways away from reaching that goal I'm hoping to build up my marketing expertise, knowledge, and capital to move into more profitable & broad markets.

      Again thanks for all of you contributions
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