Solo Ads or Pay Per Lead?
If you are trying to build your list quickly, and you have some cash to invest, how should you do it? I see several options, but want to focus on a few.
1. Buy solo ads.
With this option, you pay for a guaranteed number of clicks on your squeeze page. Whether they will convert to subscribers or not is up to the quality of your offer. Most solo providers over deliver on the number of clicks and you can get a good optin rate if your offer is good enough.
In addition - again, if your offer is good enough - you can make some sales on the front end, and with upsells and OTOs even offset some (or all) of the cost of your solo ad fee.
2. Pay for guaranteed subscribers
Some vendors offer guaranteed subscribers too. You pay not for the clicks, but for the subs.
Now some of these are really bad - because they are outsourcing to people who sign up to offers and get paid to do so. The vendor is making a small profit on charging you more than they are paying them. I am not referring to that kind of set up.
I am considering here the solo vendors who accept your money per sub instead of per click (usually more expensive to buy).
3. Run your own pay per lead program
You set up your CPA program in which you pay the affiliate for every subscriber they send your way. Again, you have to be careful that they are not filling your list with ad.fly traffic and such like - you have this in your rules.
So - these are the options on the table. What do people think? What have you experience of? What do you believe works the most in terms of generating the best return on the money you have to invest? 1, 2, or 3?
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