Getting traffic to non-niche site?
Utter newbie question. What would you do with a fairly large site tackling a non-niche topic like movie reviews to optimize on-site content?
Should I try to find a niche / specific keywords in the general topic of movie reviews and somehow apply them or rewrite the reviews themselves using targeted keywords to try to get traffic? (That is, find the keywords people use when looking for a review of Garden State, for example.)
I have around 350 pages on this site going all the way back to around 2002, but get no search engine traffic at all at this point. I know this is going at this assbackwards for IM - where finding your niche (and an affiliate product) is often the first step - but I'd like to get something out of all these reviews.
Thanks,
Randy
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