7 {{ upvoteCount | shortNum }}
7 {{ upvoteCount | shortNum }}

Improve or duplicate? Which one first?

by Ashley249
6 replies
Hello guys,

I have stupid question and need your advice.

My situation:
I have only one website - Amazon affiliate
Keyword: exact monthly search volume 2400
Traffic: 30 to 40 visitors per day
Affiliate clicks: 10 to 20 per day
Sells: 13 sells this month (This is the first month I see some sells)

Then overwhelming again…What to do next? Duplicate first or improve first? You may say both, but which one to focus?

Make the first website better, to drive more traffic and make more sells, etc…or start another website(s) and duplicate my simple method?

I feel the more I know the less I do
#duplicate #improve
  • Profile picture of the author KarlWarren
    Originally Posted by Ashley249 View Post

    I feel the more I know the less I do
    We all suffer from that...

    The more we know, the more we think we need to know. At least you realise that you suffer from it - most don't.

    If I were you - I'd focus on driving more traffic to the site that you know makes you money.

    Once you've got a decent amount of traffic, you'll be in a position to start testing whether minor changes affect the conversion rate. Tweak and test, then gradually improve each element of your site until you reach a point where any further improvements harm conversions.

    When you've got the highest converting site possible, any time you copy that system, you should be coping a winning site.

    Each site, and traffic source is going to have its' own 'hot buttons' though - so with your next site, you'll be learning all over again - but, things will be a lot easier as you'll have a foundation that you know works.

    This is only my opinion, and what I would do personally - I'm sure there are many others who are making good money on Amazon that have their own systems in place.

    Good luck.
    Signature
    eCoverNinja - Sales Page Graphics & Layout Specialist
    {{ DiscussionBoard.errors[7065999].message }}
    • Profile picture of the author Ashley249
      Originally Posted by KarlWarren View Post

      We all suffer from that...

      The more we know, the more we think we need to know. At least you realise that you suffer from it - most don't.

      If I were you - I'd focus on driving more traffic to the site that you know makes you money.

      Once you've got a decent amount of traffic, you'll be in a position to start testing whether minor changes affect the conversion rate. Tweak and test, then gradually improve each element of your site until you reach a point where any further improvements harm conversions.

      When you've got the highest converting site possible, any time you copy that system, you should be coping a winning site.

      Each site, and traffic source is going to have its' own 'hot buttons' though - so with your next site, you'll be learning all over again - but, things will be a lot easier as you'll have a foundation that you know works.

      This is only my opinion, and what I would do personally - I'm sure there are many others who are making good money on Amazon that have their own systems in place.

      Good luck.
      Thank you very much! But what is the bottom line for the improvment! Don't you always have the room to improve your site? :confused:
      {{ DiscussionBoard.errors[7066034].message }}
    • Profile picture of the author JohnMcCabe
      Karl gave you good advice - twice. In your shoes, I'd be experimenting with traffic sources to find which ones send traffic that converts to clicks. Ideally, you'd want to track sales, but that would require too many tracking IDs to be practical. Once you find reliable traffic sources, then look at ways to scale that traffic.

      As for continuous improvement, you may well reach a point where improvement is possible but not practical compared to other things you could do. For example, which might give you a better return - improving your click ratio 0.05% or increasing your visitors 5%?

      For an easy read that will teach you a lot about finding the areas that will yield the most overall improvement, pick up a copy of "The Goal" by Eli Goldratt. Even though it's set in a manufacturing plant, the principles are much the same.
      {{ DiscussionBoard.errors[7070002].message }}
  • Profile picture of the author KarlWarren
    Yes, there's always room for improvement, but I'm specifically referring to things that require very little effort (i.e. the size and colour of links, the placement of ads etc).

    And make sure you only test one thing at a time, it's easy to fall into the trap of making big changes - resist that urge.

    The time to stop making improvements (one by one) is when anything you do decreases your conversion rate.
    Signature
    eCoverNinja - Sales Page Graphics & Layout Specialist
    {{ DiscussionBoard.errors[7066042].message }}
    • Profile picture of the author Ashley249
      Originally Posted by KarlWarren View Post

      Yes, there's always room for improvement, but I'm specifically referring to things that require very little effort (i.e. the size and colour of links, the placement of ads etc).

      And make sure you only test one thing at a time, it's easy to fall into the trap of making big changes - resist that urge.

      The time to stop making improvements (one by one) is when anything you do decreases your conversion rate.
      Good point! thank you so much!
      {{ DiscussionBoard.errors[7066046].message }}
  • Profile picture of the author ilee
    "the only real wisdom is knowing you know nothing"

    Anyone, I would always suggest you expand that one site as much as you can. A few more sites is alright but never try to manage more sites than you can handle.
    Signature
    --~***~--


    --~***~--
    {{ DiscussionBoard.errors[7066099].message }}

Trending Topics