Sales Letters
I saw the thread about Paul Myer's product that's caused quite a stir and rightfully
so.
I just wanted to add something for newbies here who are struggling to learn how to write a sales letter that's worth a darn.
The HARDEST sales letter you'll EVER write is your first one.
It's like pulling teeth.
The second hardest letter you'll ever write is your second one.
But if you practice and do it enough, sooner or later you'll be spittin' out sales letters like the best of 'em. It does get easier. That's my word of encouragement.
The other thing is that you learn to write great letters by studying great letters. It's such a simple thing. But a lot of people never do it. I buy plastic crates that stack and throw sales letters in there to read on a rainy day. Sometimes I go through and pick out the best of the best and put those in another crate.
Then I go through those and pick out the best of the best of the best and put those in a shiny silver box with a latch. And THOSE are the ones I got to for inspiration in a time of need.
In any event, Paul deserves all the props he gets here on this forum and more. He's gotten me out of a jam more than once with his knowledge and contacts.
I sent an email to my list not long ago about Paul and how he saved me from the world's most famous neo nazi spammer. But that's a whole 'nuther story.
Best wishes to all,
Marlon Sanders
I
Stop by Paul's Pub - my little hangout on Facebook.
-Jason
I
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